A new trend is emerging in law firm marketing, lawyers are embracing non-print options including digital marketing. A recent Florida Bar News article pointed out a fivefold increase in internet advertising by attorneys in the state.
The numbers of attorneys embracing digital advertising could be even higher. As mentioned in the article, Florida lawyers do not have to submit websites or social media accounts for review.
Ads that include a list of items including name, contact information, areas of practice and more are also exempt.
What do Florida attorneys need to submit for review?
Also, interesting to note, the majority of law firms filed several ads for review throughout the year. Bar News mentions that "one or two dozen ads are common."
Our team of digital marketers represent a number of Florida law firms and has worked with The Florida Bar on their own social media marketing. From marketing to the end client or to other attorneys, we handle a variety of marketing needs and understand how to navigate the process.