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What’s Your 2021 Digital Strategy? 5 Online Tactics You Need to Employ

By Katherine Doble, President of Ingage Biz

As the world continues to deal with COVID-19, organizations have adapted. I often hear the line, “When the pandemic ends…” But, the reality is the pandemic has altered our behaviors forever. Organizations seeking to return to a pre-pandemic operation would not only be met with resistance, but it would also be detrimental to success in 2021 and beyond. 

Prior to this year, law, financial, and healthcare firms as well as government agencies and educational institutions were able to pick and choose which level they embraced technology. In fact, many would argue these five are ripe for disruption and the pandemic may have accelerated it. 

As the novel coronavirus infiltrates our economy, organizations have no choice but to re-evaluate and change the manner in which they practice, conduct business, and implement a digital strategy.

These are the five online strategies organizations must consider heading into...

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5 Ways to Heat Up Your Social Media during the Summer

The summer months can mean slower traction on your business' social media content.  It's not unusual to see lower engagement rates on social media posts when the kids are out of school, people are away from their desks more and often times traveling. 

Instead of abandoning your social media efforts altogether, summer provides the perfect time for business owners to catch up, analyze and get creative.  

The top five things you should be doing this summer to heat up your social media: 

  1.  Bring in new connections. Who else has a stack of business cards sitting on their desk?  Now is the time to go through them, send LinkedIn connection requests, add the emails to your email marketing system and schedule appointments with the ones that you should have followed up on.  
  2. Reassess your goals.  What worked in Q1 and Q2?  What didn’t work?  Do the same type of analysis on your business social media accounts. ...

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