A new trend is emerging in law firm marketing, lawyers are embracing non-print options including digital marketing. A recent Florida Bar News article pointed out a fivefold increase in internet advertising by attorneys in the state.
The numbers of attorneys embracing digital advertising could be even higher. As mentioned in the article, Florida lawyers do not have to submit websites or social media accounts for review.
Ads that include a list of items including name, contact information, areas of practice and more are also exempt.
What do Florida attorneys need to submit for review?
Also, interesting to note, the majority of law firms filed several ads for review throughout the year. Bar News mentions that "one or two dozen ads are common."
Our team of digital marketers represent a number of Florida law...
Problem: As an established mid-sized law firm, Haber Law was ready to make bold moves. Not only were they preparing to open their new office in Wynwood but they were also in need of marketing solutions that generated consistent referrals.
Solutions: INGAGE developed a marketing plan to communicate the firm's successes with prospective clients and referrals sources. Tactics included: social media management, advertising, blog writing and email marketing.
Results: Haber Law consistently receives over 20,000 views of their content each month. The business social media account following has increased by 20%. Events and workshops for strategic partners max out the RSVP within the first week of posting.
To learn more about law firm digital marketing services, click here.