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What’s Your 2021 Digital Strategy? 5 Online Tactics You Need to Employ

By Katherine Doble, President of Ingage Biz

As the world continues to deal with COVID-19, organizations have adapted. I often hear the line, “When the pandemic ends…” But, the reality is the pandemic has altered our behaviors forever. Organizations seeking to return to a pre-pandemic operation would not only be met with resistance, but it would also be detrimental to success in 2021 and beyond. 

Prior to this year, law, financial, and healthcare firms as well as government agencies and educational institutions were able to pick and choose which level they embraced technology. In fact, many would argue these five are ripe for disruption and the pandemic may have accelerated it. 

As the novel coronavirus infiltrates our economy, organizations have no choice but to re-evaluate and change the manner in which they practice, conduct business, and implement a digital strategy.

These are the five online strategies organizations must consider heading into...

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Legaltech News: The ‘New Normal’ Digital Strategy Will Be Permanent—and Imperative—Post-Pandemic

By Katherine Doble 

There are several items that law firms need to be prepared for now in order to handle an influx of clients, an acceleration of legal proceedings and new public-facing expectations from clients once a vaccine does finally arrive.

The race for an approved COVID-19 vaccine continues to engross the world, and while there’s no debate about the ultimate distribution of medicine providing a return to a more recognizable society, the way in which businesses operate, especially law firms, have been forever altered. As a matter of fact, an effort by any law firm seeking to return to a pre-pandemic operation would not only be met with resistance, it would be detrimental to success looking ahead to 2021 and beyond.

Prior to COVID-19, the legal industry, and law firms in general, was able to choose the level in which it embraced technological change. In fact, many would argue that the field itself has been notoriously slow to do so. Despite this, as the novel...

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Do Florida Law Firms Need to Submit Social Media Accounts for Review?

A new trend is emerging in law firm marketing, lawyers are embracing non-print options including digital marketing.  A recent Florida Bar News article pointed out a fivefold increase in internet advertising by attorneys in the state. 

The numbers of attorneys embracing digital advertising could be even higher. As mentioned in the article, Florida lawyers do not have to submit websites or social media accounts for review.  

Ads that include a list of items including name, contact information, areas of practice and more are also exempt.

What do Florida attorneys need to submit for review? 

  • TV and radio ads 
  • Newspaper and print ads
  • Direct mail pieces
  • Internet advertising (display, pop-up, link ads, etc.) 

Also, interesting to note, the majority of law firms filed several ads for review throughout the year.  Bar News mentions that "one or two dozen ads are common." 

Our team of digital marketers represent a number of Florida law...

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INGAGE Case Study: Haber Law

Problem: As an established mid-sized law firm, Haber Law was ready to make bold moves.  Not only were they preparing to open their new office in Wynwood but they were also in need of marketing solutions that generated consistent referrals. 

Solutions: INGAGE developed a marketing plan to communicate the firm's successes with prospective clients and referrals sources.  Tactics included: social media management, advertising, blog writing and email marketing. 

Results: Haber Law consistently receives over 20,000 views of their content each month.  The business social media account following has increased by 20%.  Events and workshops for strategic partners max out the RSVP within the first week of posting.   

To learn more about law firm digital marketing services, click here. 

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