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Standing Out in a Crowded Field, Why Law Firms Need to Embrace Online Campaigns

law firms marketing Aug 10, 2020

Competition is fierce among law firms, and you need to set yourself apart to be seen and heard. The best way to do that is online campaigns. Modern technology has drastically changed the way people access goods and services. It has also revolutionized how we market our wares. If you do not embrace this technology now, you will be left behind, and your bottom line will suffer. The answer is clear; your law firm needs to embrace online campaigns to succeed in this digital age. 

Why Online Campaigns?

If you haven’t yet decided to jump on board with online marketing, here are a few reasons you might want to consider it:

  1. Online campaigns drastically improve the quality of communication between you and your clients. You meet them where they live, on social media, and email.
  2. You can customize your message and target a specific audience or demographic to showcase your services for those who need what you offer.
  3. If you want to reach a wider audience, this is how to do it....
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Is Your Law Firm Ready for an Online Marketing Campaign?

law firms marketing Aug 10, 2020

Your law firm is a business, and like many firms, you may have relied on traditional forms of advertising and avoided the digital space. However, this modern age of technology has changed the landscape and demands a fertile online presence. To stay relevant and keep up with your competitors, you need an online marketing campaign. 

Brace yourself, though; an online marketing campaign will change things in a very positive way. Are you ready?

Why an Online Marketing Campaign?

The goal of any digital marketing plan is to reach an audience, inform them about your services, and invite them to join you in the conversation. You want to connect with them to cultivate a relationship before they ever call you for help. 

Most firms don’t have the time or resources to handle digital marketing in-house, so they outsource to a company like ours that knows the ropes and how to achieve your goals the fastest way possible. 

The Benefits of Online Marketing

The benefits of digital...

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What Law Firms Can Learn From Amazon: Client Intake Automation

law firms Jul 14, 2020

I was working with the team on onboarding a new law firm and quickly realized that no matter how great a job we did, our campaign was going to fail. 

Why? The law firm’s process of scheduling calls and vetting new clients was cumbersome, required physical paperwork, and was reliant on too many people. 

In working with eCommerce clients, we know that the speed of purchase is key. We live in a culture of one-click buttons that do everything from making a purchase, scheduling appointments, and signing up for events. Amazon has set the pace.  

No matter how much networking or many search ads, social media posts, email marketing pieces a law firm does, they’re going to miss out on business opportunities if they don’t automate the scheduling and vetting process.  

After the initial call, I tasked our INGAGE team with developing a new process for vetting prospective clients for digital marketing services and onboarding them.  

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Do Florida Law Firms Need to Submit Social Media Accounts for Review?

A new trend is emerging in law firm marketing, lawyers are embracing non-print options including digital marketing.  A recent Florida Bar News article pointed out a fivefold increase in internet advertising by attorneys in the state. 

The numbers of attorneys embracing digital advertising could be even higher. As mentioned in the article, Florida lawyers do not have to submit websites or social media accounts for review.  

Ads that include a list of items including name, contact information, areas of practice and more are also exempt.

What do Florida attorneys need to submit for review? 

  • TV and radio ads 
  • Newspaper and print ads
  • Direct mail pieces
  • Internet advertising (display, pop-up, link ads, etc.) 

Also, interesting to note, the majority of law firms filed several ads for review throughout the year.  Bar News mentions that "one or two dozen ads are common." 

Our team of digital marketers represent a number of Florida law...

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