5 Ways to Heat Up Your Social Media during the Summer

The summer months can mean slower traction on your business' social media content.  It's not unusual to see lower engagement rates on social media posts when the kids are out of school, people are away from their desks more and often times traveling. 

Instead of abandoning your social media efforts altogether, summer provides the perfect time for business owners to catch up, analyze and get creative.  

The top five things you should be doing this summer to heat up your social media: 

  1.  Bring in new connections. Who else has a stack of business cards sitting on their desk?  Now is the time to go through them, send LinkedIn connection requests, add the emails to your email marketing system and schedule appointments with the ones that you should have followed up on.  
  2. Reassess your goals.  What worked in Q1 and Q2?  What didn’t work?  Do the same type of analysis on your business social media accounts. ...

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