Drive Attendance and Growth For Your Conference
How INGAGE Helped FIBA Conferences Achieve Record Attendance and Sponsorships
Challenge
In the post-Covid era, the conference industry faced a significant decline in both attendance and sponsorships.
The Financial and International Business Association (FIBA) partnered with INGAGE to develop and execute a comprehensive public relations and marketing strategy to reinvigorate its brand, increase awareness, and drive growth.
As a prominent organizer of financial events, FIBA aimed to revamp its marketing strategy to attract a broader audience, secure high-profile sponsors, and boost social media engagement. The goals included increasing attendance, securing new platinum sponsors and growing their social media following across all platforms.Ā
Strategy and Implementation
Our public relations and marketing strategy for FIBA was meticulously designed to enhance brand awareness, establish credibility, and garner media coverage in both South Florida and the broader US market, with a significant focus on the Latin American market.
We facilitated the rebranding from the Financial and International Banking Association to the Financial and International Business Association to broaden the organization's appeal.
Our digital marketing campaign included email marketing, social media campaigns, and community management to expand reach and engage new and existing audiences. We developed and distributed compelling press releases in both English and Spanish, highlighting keynote speakers, agenda highlights, and panel discussions.
Additionally, we arranged interviews with key speakers to further amplify the event's reach and impact. Through these efforts, we helped FIBA not only recover but also thrive in a competitive landscape.
Utilizing Media Tactics for Successful Conferences
INGAGE went beyond just media outreach, transforming the spotlight into tangible assistance for FIBA Conferences by
Email Marketing
Weekly newsletters to provide new leads, past participants, members, and sponsors withĀ highlighting the myriad benefits of attending and sponsoring.
Social MediaĀ
Graphics, videos, interviews, testimonials, news, and polls, attracted thousands of new individuals across social media channels, leading toĀ new registrations and increasing engagement and following.
Sponsor Decks
Developed and designed compelling sponsorship decks aimed at attracting new sponsors and leading to over 50 sponsors secured to greatly enhancing the conference's financial backing and appeal.
Press Releases
We successfully secured a range of articles, conducted insightful interviews, and garnered extensive media coverage, enhancing their visibility and outreach.
Bylined Articles
Articles drafted on behalf of leadership and conference speakers reflected the author's expertise while engaging readers on relevant topics that resonate within their industries. This initiative enhanced the visibility of the conferences and elevated the companyā€™s credibility, serving as a valuable resource for professionals seeking to stay informed and inspired.
Feature Stories
We dedicated significant effort to crafting Profile Feature Stories for each member and speaker of the conference, aiming to elevate their voices and expand their reach within the community. By highlighting their unique experiences, insights, and contributions, we not only celebrated their achievements but also fostered deeper connections among attendees.
Live Coverage
Our outstanding team members made a remarkable impact by attending and comprehensively covering each conference through live photos and videos shared on social media, coupled with press coverage and features in various media outlets. Their proactive approach not only enhanced real-time engagement with our audience but also significantly bolstered our credibility in the industry.
Results
INGAGE's marketing strategy was a game-changer for FIBA Conferences, yielding impressive results that surpassed goals. By implementing a multi-faceted approach, including targeted email marketing, social media campaigns, community management, and public relations, INGAGE significantly boosted participation by over 1,500 attendees and secured over 50 sponsors. The campaign's online presence also flourished, growing from less than 500 to more than 6,000 followers across Instagram and LinkedIn.
Ready to Overcome Your Challenges?
Contact INGAGE today to see how we can help your organization navigate crises and achieve your goals.
