Your Next Client Just Asked AI to Recommend a Lawyer. Were You on the List?
Prospective clients are asking ChatGPT, Claude, and AI Overviews to name the best firms in their market. Our Artificial Engine Optimization Guide shows how law firms earn a place in those answers, and why ranking on Google no longer guarantees you appear at all.
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A 10-minute read written for firm leadership, not marketers. No jargon, no fluff, just what is changing and what to do about it.
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Beat Your Competitors
Search has changed and most firms haven't noticed.
When someone asks an AI tool "who is the best estate attorney near me," it returns a short list of names, often three or four firms. Everyone else is invisible.
Answer engine optimization, or AEO, is the discipline that determines whether your firm is one of the names the AI recommends. It is not the same as SEO, and the firms moving on it now are claiming visibility their competitors will spend years trying to win back.
