INGAGE's PR Success in Raising Visibility for a Top Personal Injury Law Firm
How INGAGE Enhanced a Leading Personal Injury
Law Firm’s Visibility and Reputation
Challenge
After engaging with multiple public relations agencies, Leesfield & Partners struggled to find an agency that understood the practice of law, and had deep contacts within the legal space as well as with local, state, and national media contacts. The Florida-based personal injury firm also wanted to ensure consistent press coverage for their cases and profiles on the partners.
Strategy
INGAGE was hired as the public relations agency of record and immediately developed a long and short-term plan involving:
- Securing top-tier media hits for the firm’s cases and on behalf of clients
- Newsjacking to Stay Alert on Matters Pertaining to the firm’s expertise
- Ongoing Opportunities
Thought leadership opportunities
INGAGE’s legal public relations team immediately locked in recurring contributor opportunities in key publications which fuel the firm’s referral pipeline as well as an in-depth feature interview.
Newsjacking
INGAGE source pitched and conducted outreach around breaking news securing interviews in local television news and print publications on boating injuries, a key practice area for Leesfield & Partners.
Results
In the first six months of the engagement, INGAGE has secured Leesfield & Partners a combined total of 143 pieces of coverage in key national and local outlets. INGAGE has helped the law firm establish a relationship with reporters and position attorneys as key spokespeople on matters of personal injury cases, maritime law, child sexual abuse, wrongful death and more.
Federal Rights Complaint Case Study
A robust public relations strategy has been executed around each case the firm has filed, including a Federal Civil Rights complaint that resulted in top-tier national news after INGAGE launched a press conference and full media push.
The law firm was featured in 118 pieces of coverage, reached outlets with a combined audience of 827M, and received a total of 14.5M views. Media coverage around the case spanned broadcast, radio, and digital platforms across national and local news in 19 states. INGAGE’s efforts reached national news outlets such as TelevisaUnivision, NBCUniversal Telemundo, NBC News, News Nation, YahooNews, AOL and CNN as well as secured interviews and coverage from major Spanish-language media outlets, including Univision Tampa, TelevisaUnivision, Telemundo49, and NBCUniversal Telemundo.
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