Barry University is a private university in Miami Shores, Florida, with a diverse student population of over 4,000 students from across the globe.
After years with a national firm that had no local presence, Barry University’s marketing department recognized the need to shift its social media strategy away from static graphics to engaging and almost real-time content.
Barry University selected INGAGE to serve as the social media agency of record in late 2018. INGAGE quickly shifted the content to appeal to the core prospective student - undecided first- and second-year high school students. Engagement was prioritized from campus photoshoots to real-time sharing of events, and results followed.