Raffin Electrical

INGAGE extensively researched the customer personal of solar panel buyers and developed three trigger points that resulted in sales. With this information in hand, an aggressive advertising campaign was launched including videos that spoke to each of the triggers. INGAGE revamped the Facebook and Instagram accounts, established a strategy for developing engaging organic content while adding in a prompt to convert social media followers into leads.

In 3 months, the social media accounts have grown by 17% and reached 138,989 potential customers. Advertising accounted for 108,865 impressions and over 470 website visitors from April to June. The electrical company now averages over 3 leads per week.