Workers' Compensation Law Firm

INGAGE focused on resolving the issue quickly through a short-term strategy that included (you guessed it!) Google ads. We needed to capture the leads when they searched for a workers' compensation attorney. A call-only campaign, where a potential client would see the ad on Google and will be able to call immediately, was the solution. 

We also implemented a long-term search engine optimization (SEO) strategy to increase the number of signed cases without paying for each lead. As part of the SEO campaign, we improved the website's design, speed, usability, and content.

The workers’ compensation firm consistently signs new clients through INGAGE’s Google ads for $500 or less. For every $5,000 spent, we generate 10-12 cases a month. If our client is averaging $4,000 in profit per signed case, we have achieved an ROI of 800%.

Through our search optimization efforts, the workers’ compensation law firm is generating an average of four new signed cases per month via organic traffic with low investment in comparison to paid advertising. The firm has since stopped investing in traditional advertising.