INGAGE Featured in Daily Business Review: From SEO to GEO in the Age of AI Search
Sep 04, 2025
The Daily Business Review recently published an article by INGAGE’s President and Founder, Katherine Doble, exploring how artificial intelligence is transforming the way clients search for legal services.
In the piece, Katherine breaks down why law firms must rethink traditional search engine optimization (SEO) and begin preparing for generative engine optimization (GEO) - the process of structuring content so AI tools like ChatGPT, Gemini, and Google AI Overviews can easily find, interpret, and cite it.
The article highlights a few key takeaways for attorneys:
- AI Search is Growing Fast
- Visibility Requires New Tactics
- PR Plays a Bigger Role than Ever
- Balance is Key
- Human Connection Still Matters
For a deeper look at Katherine’s takeaways on the shift from SEO to GEO in the age of AI search, read the full article online at Daily Business Review.
