The Daily Business Review recently published an article by INGAGE’s President and Founder, Katherine Doble, exploring how artificial intelligence is transforming the way clients search for legal services.

In the piece, Katherine breaks down why law firms must rethink traditional search engine optimization (SEO) and begin preparing for generative engine optimization (GEO) - the process of structuring content so AI tools like ChatGPT, Gemini, and Google AI Overviews can easily find, interpret, and cite it.

The article highlights a few key takeaways for attorneys:

• AI Search is Growing Fast
• Visibility Requires New Tactics
• PR Plays a Bigger Role than Ever
• Balance is Key
• Human Connection Still Matters

For a deeper look at Katherine’s takeaways on the shift from SEO to GEO in the age of AI search, read the full article online at Daily Business Review.

When it comes to the international disputes arena, the legal landscape is undergoing rapid and consequential change. Treaties are unraveling overnight, new tariffs are emerging almost overnight, and sanctions are expanding in response to rising geopolitical tensions. Just as swiftly as the global order shifts, attorneys in the field should be just as strategic in how they cultivate visibility and public authority. Journalists turn to sources they trust, trust that was built through timely engagement and strong relationships, both with the media and the public. That’s where media relations comes in.

A smart public relations strategy combines earned media with organic reach across platforms like LinkedIn, where attorneys can amplify their insights and stay visible between news cycles. A strong integrated marketing partner helps make that happen, turning legal expertise into sustained influence.

When the World Moves Fast, Your Voice Should Move Faster

At INGAGE, we engage in media moni...