You may have wondered about this thing called TikTok that everyone is talking about. If you haven’t yet started using TikTok for your brand, you might want to reconsider. With more than 2 billion downloads, TikTok is quickly becoming a marketing tool with real teeth.
TikTok is a social media platform that allows users to create and share short videos. It was initially intended for the dance-loving GenZ teens audience but has quickly become widely popular among celebrities, influencers, and many essential brands. Users spend approximately 52 minutes per day on TikTok, that’s a lot of exposure for your brand!
The first thing that makes this social media platform different is that it is actually fun to use. The social media drenched masses are hungry for something new, and TikTok delivers.
The first successful users of TikTok focused on dance trends and lip-synced challenges. Although this type of content still...
Studies show that 90% of Instagram users follow at least one brand, and most Instagram followers use it to find brands and to shop for products. Since its inception, Instagram has grown into a marketing giant earning the highest engagement rate of all social media platforms.
Instagram offers companies Instagram Ads, Business Accounts, and even Instagram TV, along with dozens of other tools to increase your brand awareness and organically grow your followers. In just eight quick steps, you can begin using Instagram to expand your reach and stake your claim to some serious marketing influence on the platform.
1 - Research the Best Days/Times to Post
There are dozens of helpful charts online that show you the days and times when the peak number of users are online and engaging on Instagram. Always post each week consistently, so your followers begin to expect your great content.
2 - Create Great Content That is Interesting to Your Audience
Know your audience inside and out. What...
Instagram sprung onto the scene with a very simple concept of sharing photos and videos. Since its inception, Instagram has grown into one of the most popular social media platforms in the world, and it is a critical asset for any business’s marketing strategy.
Instagram’s features are continually changing and upgrading, so it can be confusing to stay on top of what’s new. To get the most out of Instagram, here are the most important features you need to know about.
One of the most useful features of Instagram is Instagram Live, where you can live stream video content to your audience. You can also turn on commenting or reactions to gain real-time feedback. Live video allows you to authentically connect with your followers and be real. Some good reasons to use Instagram Live are:
Since 2019, Instagram Checkout has been in beta testing. It will soon be released to the public and could become your new, best marketing tool, turning followers into instant customers!
Instagram Checkout is an add-on feature allowing users to purchase products without ever leaving the app. Customers can click on a product to see details; then, with one additional tap, they can enter their personal information, pay, and purchase. Instagram Checkout was initially tested using 26 brands, including (Zara, Revolve, Warby Parker, and Nike). Brands who are currently using Checkout love the potential of it.
Instagram Checkout is not currently open to all brands yet, and it is only available in the U.S. Most likely, once it is released to the public, it will also be expanded to other countries.
Once it is rolled out, Instagram Checkout will have tons of features for small, medium, and large businesses. The...
With so many professionals working from home these days as a result of forced quarantine, security is a top priority. If social media is part of your marketing strategy, use these tips to stay safe, and secure your Facebook account during this heavier than normal usage period.
Facebook urges users to always use a strong password made up of a complex combination of letters, numbers, and symbols (alternating case). Be careful not to use a password that can be easily guessed or has any details from your life (your pet’s name, kids’ birthdates, etc.).
Never use the same password on other websites and do not share your Facebook or Instagram login with anyone else. Change your password often to stay extra safe.
Two-factor authentication helps to keep your Facebook account safe by texting or emailing a code so that only you can log in and make changes. Whenever two-factor authentication is...
In response to the Coronavirus pandemic, Facebook has added a new feature to help businesses communicate with their customers about changes in the delivery of services, hours, or availability.
Businesses with temporary changes such as restaurants that cannot serve food in-house can use this feature to let their customers know they are still open for takeout or delivery. Other companies who have changed their services to online options can also broadcast the message on their Facebook page with this new setting.
To make the change on your business Facebook page, go to Page Settings > Page Info > Hours and select “Temporary Service Changes.” You can then choose “Temporarily Closed” or select “Open with Service Changes.” With this selection, you can choose options such as:
Those businesses that use Other Changes can post things...
Did you know that Instagram Stories are a fantastic way to connect with your audience and keep them interested? Not only that, but Instagram Stories can help boost sales and improve brand awareness.
Here is a quick guide to get you started using Instagram Stories for your business.
Launched in 2016, Stories have become a major factor in Instagram’s popularity, overtaking post feeds by a lot. The platform enjoys more than 500 million users per day, making Stories a great way to connect with an existing audience and to grow an even larger one. Stories are essentially slides and videos that expire after 24 hours.
As Instagram has evolved, the developers have added new features to Stories to make it easier to start conversations, get live feedback and gauge reactions while promoting your brand, and sharing ideas in a fun, authentic way.
Part of any good social media marketing strategy includes keeping tabs on where you stand, and Instagram’s Insights feature makes this job that much easier. However, sifting through the data is not always easy or intuitive. Let’s take the complexity out of it by focusing on these top Instagram metrics you should be tracking.
With Instagram’s decision to try hiding likes, saves, is the new metric to watch. By tapping the bookmark button in the bottom right, users can save a post to review later. Saving indicates a keen interest in the content. Knowing what posts earned a “save” will help you drive your content strategy. To generate even more attention, you can remind followers to save your post in the caption.
Reach is another critical metric you should be tracking. With social media platforms changing the rules all the time, reach is a constant that will help you gauge how many people you are reaching. Reach refers to the...
If you know anything about marketing via social media, you know that hashtags are the name of the game. Hashtags are a powerful tool that boosts engagement. They work by making content discoverable and grouping similar items together, so when a user clicks on a hashtag, they see all posts related to it. By using some hashtag tricks, you can attract more visitors and grow your audience substantially.
Give these hacks a try to step up your hashtag game instantly.
If you want to target genuine followers, use super relevant hashtags that directly relate to your business or brand. Stay away from using popular or trendy hashtags to get a few extra likes. Stay the course and target real followers for the long-term. Use at least ten or more hashtags per post to be effective.
Instagram has a bad habit of removing extra line breaks, so your hashtags get pushed up against your content and often overlooked. Use an app like Later...
Instagram is an invaluable marketing tool for businesses. In 2018, the social media giant reached more than 1 billion users, making it the #2 platform after Facebook.
Instagram is a highly visual medium allowing you to share images, videos, Stories, and even live presentations. Instagram’s Live feature is a powerful tool you can use to connect with your audience on a very personal level. Instead of using pre-recorded video, you stream your experience in real-time and allow feedback, comments, and suggestions from your audience, gaining valuable insight along the way. The more you engage with your followers, the stronger your brand awareness.
Let’s get started with these step-by-step instructions on how to get the most out of Instagram Live for your business.
Before you start streaming, you will want to check your Live settings.