Marketing In the AI Era: Why The Need For Human Creativity Will Always Prevail

In an era dominated by technological advancements, there is an increasing concern that artificial intelligence (AI) might eventually make us perceive human creativity as an “unnecessary skill.” In addition to this, some individuals already perceive creativity as inconsequential and irrelevant – especially in the scientific, legal, and financial fields. In marketing, this can be recognized in the way some marketing companies limit their strategies to a strictly analytical and conservative approach. 

What people seem to forget is that a straightforward AI-generated pitch would never suffice to capture the attention and loyalty of consumers. In an era of constant digital noise, technological development, and ever-evolving consumer preferences, creativity has actually become more important than ever before since it plays a pivotal role in breaking through the clutter and establishing a...

I am Kyle Ean Haggerty, Director of Business Development with INGAGE Digital Marketing and Public Relations, and this is your Marketing Moment. 

• Today's moment is dedicated to one of your core constituents, Attorneys.
• As we service all industries, one of our specialties is Marketing and Public Relations for the Legal Industry. 
• Our social media management strategies present our clients on all platforms. 
• One of our biggest challenges with our attorney clients is that they need to view TikTok as a viable platform for Marketing.
• AND THIS IS A MISTAKE. 
• AND LET ME TELL YOU WHY… here are the facts

First: The TikTok Hashtag, "LawTok, that is L.A.W.T.O.K., has attracted over 1.8 billion views gaining popularity on this platform. 

Second: TikTok has over 1 billion active users, making it the world's 6th most-used social media platform. 

Third: Creating and posting videos on TikTok is much easier than on YouTube. Even if your videos are...

A Deep Dive into Post Frequency and How it Impacts Your Business

In today's digital age, social media has become an indispensable tool for businesses to engage with customers, promote their products or services, and generate leads. However, finding the perfect balance in posting frequency is essential for maintaining a strong online presence without overwhelming your followers. It can be tempting to treat social media with a waterfall effect, posting in a stream of consciousness; however, posting too much can have a negative impact on your business. 

Understanding Post Frequency

Post frequency refers to the number of times a business (you!) shares content on its social media channels within a given period, usually a day or a week. Depending on the platform, this includes posts with images, videos, links, or just text. The frequency of these posts plays a role in your marketing strategy, so it is key to find the sweet spot that garners the most engagement and potential...

Welcome to 2023! I am Kyle Ean Haggerty, Director of Business Development with INGAGE Biz, Digital Marketing & Public Relations. As we are starting this new year, many of you may be considering your New Year's resolutions for your business. 

That is exciting!

Some people say that you should never look at the past and always look forward to the future. In some ways, this is true; however, you need to look at the success and failures of the past to determine what is best for your business in the future. 

When considering your resolutions and marketing plans for 2023, it is essential to take an overview of 2022. 

What was your return on investment? 

• How much money did you send? 
• And based on the amount, did you get the desired outcome?
• Let me give you a simple formula to consider: How much did you spend overall, how many inquiries did it produce (inquiry calls), of those inquiries calls, how many presentations were given, and from all of that, how many...

Lawyers and firms must be very careful when advertising in print ads, online, or other mediums. Each state has its own take on marketing for law firms, and California has some very interesting rules. One, in particular, applies to any misleading or false information in ads. 

Rule 7 - Misleading or False Information in Ads 

Advertising may apply to any public solicitation or private communication, such as email campaigns. Rule 7 of the California Bar rules on marketing state that any attorney or law firm's website must not contain any information that may be perceived as confusing, deceptive, or misleading. 

Absolute statements like "best," "lowest," "most," "highest," "will," and 

"better" should not be used in advertising or marketing as they imply assurances you cannot guarantee. Additionally, you cannot make false, misleading, or deceptive statements about your fees, services, or results.  

Honesty in Marketing 

The law also points out that the...

By now, you have probably heard about the exclusive new social platform called Clubhouse. However, if you have tried to join and been put on a waiting list, you are not alone. So, what is all the fuss about?

What is Clubhouse?

Clubhouse is a unique iPhone-only social media platform that allows users to join audio chat rooms to discuss topics. You can choose to participate (meaning speak and listen) or listen only. 

Clubhouse was launched in 2020 by a small group of Silicon Valley tech workers and venture capitalists who wanted to stay in touch during the pandemic. Today, Clubhouse is worth $1 billion and has millions of users, many of them heavy hitters like Mark Zuckerberg, Elon Musk, and other well-known celebrities.

One interesting note about this platform is that Clubhouse has a moderator who allows each person to voice their opinion and can kick someone out if they see fit. Depending on the topic, Clubhouse has individual “rooms” or groups, and people can also...

The ad boycott against Facebook was supposed to be a drumbeat signaling change; a steady, crescendoing chorus of dissenters whose buying power was so strong that their absence would be noted and would bring true change to Facebook.

“There hasn’t been a lot of change,” said Katherine Doble, the president of INGAGE Biz, a digital marketing firm that helps small and medium-sized businesses. “Companies are finding themselves in a Catch-22. Some might silently transition back, they might be feeling the impact of diminished sales and lower traffic.”

“Facebook and Instagram ads are huge in the sense of, that’s where you’re going to find your target audience,” she said. “Especially when it comes to businesses that don’t have recognizable names. When you’re an REI, and you’re looking for hunting supplies, you know you’re looking for REI. But when you’re a beginner, you’re really...

Yay! We're excited you want to share. 

Before you start, please be sure you are logged in to your personal social media account you want to share from. 

How to share on Facebook

1. Click Share on the post you want to share. 
2.  Click the dropdown menu at the top to select where you want to share the Page (example: your timeline, a Page you manage).
3.  Write an optional update or message.
4. Click Post or Send.

How to share on Twitter

Hover over the Tweet you'd like to share:

1. Click the Retweet button
2. A pop-up will show you the Tweet you're about to Retweet.
3. Click the Retweet button.

The Tweet will then be shared with all of your followers as a Retweet.

How to share on LinkedIn

To share a post on LinkedIn: 

1. Find the post you want to share. If you are an admin of the account, make sure that you are on your personal LinkedIn. 
2. Click ‘Share’
3. Write your own personal comment if needed, and share your post

How to...

Part of any good social media marketing strategy includes keeping tabs on where you stand, and Instagram’s Insights feature makes this job that much easier. However, sifting through the data is not always easy or intuitive. Let’s take the complexity out of it by focusing on these top Instagram metrics you should be tracking.

1 - Saves

With Instagram’s decision to try hiding likes, saves, is the new metric to watch. By tapping the bookmark button in the bottom right, users can save a post to review later. Saving indicates a keen interest in the content. Knowing what posts earned a “save” will help you drive your content strategy. To generate even more attention, you can remind followers to save your post in the caption. 

2 - Reach

Reach is another critical metric you should be tracking. With social media platforms changing the rules all the time, reach is a constant that will help you gauge how many people you are reaching. Reach refers to the...

Did you know that Instagram Stories are a fantastic way to connect with your audience and keep them interested? Not only that, but Instagram Stories can help boost sales and improve brand awareness.

Here is a quick guide to get you started using Instagram Stories for your business.

What Are Instagram Stories?

Launched in 2016, Stories have become a major factor in Instagram’s popularity, overtaking post feeds by a lot. The platform enjoys more than 500 million users per day, making Stories a great way to connect with an existing audience and to grow an even larger one. Stories are essentially slides and videos that expire after 24 hours. 

Boosting Engagement with Instagram Stories Stickers and Live

As Instagram has evolved, the developers have added new features to Stories to make it easier to start conversations, get live feedback and gauge reactions while promoting your brand, and sharing ideas in a fun, authentic way.

Stickers & One-Click Polls

Instagram Stories...