In the past year, Tik Tok has become a household name for parents of teenagers. The short-form video sharing platform invites users to record and view quirky lip-syncing videos. On the heels of the announcement that Tik Tok surpassed the one billion download mark, (surpassing Snapchat, Tumblr and Twitch users), major brands are jumping into the platform. However, it may not make sense for everyone.
Tik Tok’s premise is simple: encourage users to share 15-second videos, serve them to the people that are most likely to watch, engage and continue watching. Unlike Facebook, Twitter and LinkedIn, content on a Tik Tok feed is not generated by the individuals followed. Instead, Tik Tok’s algorithm predicts the type of videos users will want to see and content is prioritized by what they are most likely to enjoy. People don’t matter as much as the video content. This is key to the platform’s success – virality.
To run advertising on Facebook or Instagram, you must have a Facebook Business Manager account. Our clients are encouraged to open their own accounts from the beginning so they have access to the information at all times and are able to update information and roles as needed.
Step one is setting up a Business Manager account with Facebook:
Once you are logged in to your Business Manager account, you can create the ad account:
Typically, when one thinks of an attorney, the image of a sophisticated professional surrounded by paperwork comes to mind. From online documents and filings to video depositions and sophisticated virtual models, the reality is that technology has made its way into law firms. Yet, we still find that many lawyers are slow to embrace social media.
Attorneys do use Facebook, Instagram or LinkedIn but often for personal reasons: to connect with family and friends, to network and to scroll aimlessly in hopes of getting their minds off their long to-do list. Few really leverage social media to brand themselves or their firms.
When done strategically, social media brings a high ROI, makes a law firm feel more approachable, provides potential clients an easy way to engage and allows attorneys to easily and quickly be seen as experts in their industry.
According to Statista, 3.02 billion people around the world are expected to be active social media users by...