Lawyers and firms must be very careful when advertising in print ads, online, or other mediums. Each state has its own take on marketing for law firms, and California has some very interesting rules. One, in particular, applies to any misleading or false information in ads. 

Rule 7 - Misleading or False Information in Ads 

Advertising may apply to any public solicitation or private communication, such as email campaigns. Rule 7 of the California Bar rules on marketing state that any attorney or law firm's website must not contain any information that may be perceived as confusing, deceptive, or misleading. 

Absolute statements like "best," "lowest," "most," "highest," "will," and 

"better" should not be used in advertising or marketing as they imply assurances you cannot guarantee. Additionally, you cannot make false, misleading, or deceptive statements about your fees, services, or results.  

Honesty in Marketing 

The law also points out that the...

By now, you have probably heard about the exclusive new social platform called Clubhouse. However, if you have tried to join and been put on a waiting list, you are not alone. So, what is all the fuss about?

What is Clubhouse?

Clubhouse is a unique iPhone-only social media platform that allows users to join audio chat rooms to discuss topics. You can choose to participate (meaning speak and listen) or listen only. 

Clubhouse was launched in 2020 by a small group of Silicon Valley tech workers and venture capitalists who wanted to stay in touch during the pandemic. Today, Clubhouse is worth $1 billion and has millions of users, many of them heavy hitters like Mark Zuckerberg, Elon Musk, and other well-known celebrities.

One interesting note about this platform is that Clubhouse has a moderator who allows each person to voice their opinion and can kick someone out if they see fit. Depending on the topic, Clubhouse has individual “rooms” or groups, and people can also...

The ad boycott against Facebook was supposed to be a drumbeat signaling change; a steady, crescendoing chorus of dissenters whose buying power was so strong that their absence would be noted and would bring true change to Facebook.

“There hasn’t been a lot of change,” said Katherine Doble, the president of INGAGE Biz, a digital marketing firm that helps small and medium-sized businesses. “Companies are finding themselves in a Catch-22. Some might silently transition back, they might be feeling the impact of diminished sales and lower traffic.”

“Facebook and Instagram ads are huge in the sense of, that’s where you’re going to find your target audience,” she said. “Especially when it comes to businesses that don’t have recognizable names. When you’re an REI, and you’re looking for hunting supplies, you know you’re looking for REI. But when you’re a beginner, you’re really...

Yay! We're excited you want to share. 

Before you start, please be sure you are logged in to your personal social media account you want to share from. 

How to share on Facebook

1. Click Share on the post you want to share. 
2.  Click the dropdown menu at the top to select where you want to share the Page (example: your timeline, a Page you manage).
3.  Write an optional update or message.
4. Click Post or Send.

How to share on Twitter

Hover over the Tweet you'd like to share:

1. Click the Retweet button
2. A pop-up will show you the Tweet you're about to Retweet.
3. Click the Retweet button.

The Tweet will then be shared with all of your followers as a Retweet.

How to share on LinkedIn

To share a post on LinkedIn: 

1. Find the post you want to share. If you are an admin of the account, make sure that you are on your personal LinkedIn. 
2. Click ‘Share’
3. Write your own personal comment if needed, and share your post

How to...

Part of any good social media marketing strategy includes keeping tabs on where you stand, and Instagram’s Insights feature makes this job that much easier. However, sifting through the data is not always easy or intuitive. Let’s take the complexity out of it by focusing on these top Instagram metrics you should be tracking.

1 - Saves

With Instagram’s decision to try hiding likes, saves, is the new metric to watch. By tapping the bookmark button in the bottom right, users can save a post to review later. Saving indicates a keen interest in the content. Knowing what posts earned a “save” will help you drive your content strategy. To generate even more attention, you can remind followers to save your post in the caption. 

2 - Reach

Reach is another critical metric you should be tracking. With social media platforms changing the rules all the time, reach is a constant that will help you gauge how many people you are reaching. Reach refers to the...

Did you know that Instagram Stories are a fantastic way to connect with your audience and keep them interested? Not only that, but Instagram Stories can help boost sales and improve brand awareness.

Here is a quick guide to get you started using Instagram Stories for your business.

What Are Instagram Stories?

Launched in 2016, Stories have become a major factor in Instagram’s popularity, overtaking post feeds by a lot. The platform enjoys more than 500 million users per day, making Stories a great way to connect with an existing audience and to grow an even larger one. Stories are essentially slides and videos that expire after 24 hours. 

Boosting Engagement with Instagram Stories Stickers and Live

As Instagram has evolved, the developers have added new features to Stories to make it easier to start conversations, get live feedback and gauge reactions while promoting your brand, and sharing ideas in a fun, authentic way.

Stickers & One-Click Polls

Instagram Stories...

In response to the Coronavirus pandemic, Facebook has added a new feature to help businesses communicate with their customers about changes in the delivery of services, hours, or availability.

Businesses with temporary changes such as restaurants that cannot serve food in-house can use this feature to let their customers know they are still open for takeout or delivery. Other companies who have changed their services to online options can also broadcast the message on their Facebook page with this new setting.

How to Set Up Temporary Changes to Hours or Services
To make the change on your business Facebook page, go to Page Settings > Page Info > Hours and select “Temporary Service Changes.” You can then choose “Temporarily Closed” or select “Open with Service Changes.” With this selection, you can choose options such as:

• Online Services.
• Delivery.
• Pickup.
• Other Changes.
  
  Those businesses that use Other Changes can post things such as special...

With so many professionals working from home these days as a result of forced quarantine, security is a top priority. If social media is part of your marketing strategy, use these tips to stay safe, and secure your Facebook account during this heavier than normal usage period.

Use a Strong Password and Never Share Your Login

Facebook urges users to always use a strong password made up of a complex combination of letters, numbers, and symbols (alternating case). Be careful not to use a password that can be easily guessed or has any details from your life (your pet’s name, kids’ birthdates, etc.). 

Never use the same password on other websites and do not share your Facebook or Instagram login with anyone else. Change your password often to stay extra safe.

Turn on Two-Factor Authentication

Two-factor authentication helps to keep your Facebook account safe by texting or emailing a code so that only you can log in and make changes. Whenever two-factor authentication is...

Social media is a giant that you cannot ignore. More than 3.5 billion people use social platforms every day. That equates to almost half the world’s population, and Facebook is the market leader with 68% of that pie. Facebook averages 2.32 billion active monthly users. If you don’t have a Facebook page for your business yet, you should. 

Below are the quick steps to create your Facebook business page in minutes.

Create Your Facebook Business Page

If the idea of setting up a Facebook business page seems daunting, don’t worry. You can set up one within minutes easily. 

1. Visit the Facebook for Business webpage.
2. Click the Create a Page button.
3. Select your type of business (Business or Brand/Community or Public Figure).
4. Choose a page name; keep it consistent with your other social media platforms.
5. Select a category for your business.

Select a Profile Picture to Represent Your Brand

Your profile image is an essential element of your...

Since 2019, Instagram Checkout has been in beta testing. It will soon be released to the public and could become your new, best marketing tool, turning followers into instant customers! 

What is Instagram Checkout

Instagram Checkout is an add-on feature allowing users to purchase products without ever leaving the app. Customers can click on a product to see details; then, with one additional tap, they can enter their personal information, pay, and purchase. Instagram Checkout was initially tested using 26 brands, including (Zara, Revolve, Warby Parker, and Nike). Brands who are currently using Checkout love the potential of it.

Instagram Checkout is not currently open to all brands yet, and it is only available in the U.S. Most likely, once it is released to the public, it will also be expanded to other countries.

How Can My Business Benefit from Instagram Checkout?

Once it is rolled out, Instagram Checkout will have tons of features for small, medium, and large businesses. The...