In the fast-paced world of digital marketing, staying visible online is more important than ever. Frequent blogging isn’t just a strategy—it’s your secret weapon to staying in the spotlight. It might sound like a big commitment, but the rewards are more than worth the effort. Here’s why making regular blogging a key part of your digital marketing game plan can transform your online presence and drive your success.

1. Enhances Search Engine Optimization (SEO)

Search engines like Google act as digital librarians with a keen eye for fresh and updated content. They favor websites that consistently offer fresh material. By regularly publishing blogs, you’re letting these digital librarians know that your site is active and engaging. This increased activity can prompt more frequent crawling and indexing of your site, which enhances your visibility on search engine results pages (SERPs). Consequently, a higher ranking can drive more organic traffic to your...

When I first began INGAGE in 2019, digital marketing sounded like a luxury item to many. Most lawyers wanted to discuss a website, public relations and a few were interested in email marketing. Everyone was skeptical of the new marketing kid on the block - social media.   

For many law firms, a strong presence is no longer a luxury – it's a necessity. Achieving success requires more than an online presence. Law firms need a well-rounded marketing department equipped with the skills and expertise to attract new clients, compete, and build a strong reputation. 

In this blog, I’ll break down what a robust law firm marketing team looks like in 2024, along with a breakdown of the potential costs involved. Keep in mind, not all firms need an individual or agency in each of these seats. The exact makeup of a legal marketing team will depend on each firm’s goals.  

The Core Legal Marketing Team:

• Marketing Manager: The quarterback of...

Let’s talk blogs – they support your business in a myriad of ways, but could you be hurting your company by posting blogs on your website? Believe it or not, depending on how your blogs are written, you could be causing a great deal of harm to your brand. Before we cause any heart attacks, blogs are an extremely beneficial tool in improving SEO, boosting traffic, and generating leads–your blog is a window into your brand and your expertise.

So what do we mean when we say that blogs can hurt your business? With the increased use of artificial intelligence, more and more businesses are turning to AI platforms to not only write marketing content but to put together entire blog posts that are then shared on company websites. While there may not have been concerns as of yet, there are many considerations that businesses must take into account when relying solely on AI to craft content that speaks to their audiences. 

What are some of the concerns when it...

Attention Lawyers! Start blogging.

Blogging has become an essential part of marketing for businesses and professionals alike, including lawyers. Clients are more likely to search for legal services online, and a well-written blog can help lawyers establish their expertise, build trust with potential clients, and ultimately, land new clients. 

Establishing Expertise 

One of the primary benefits of blogging for lawyers is the opportunity to establish their expertise in a particular area of law. By writing about legal topics related to their practice area, lawyers can demonstrate their knowledge and experience to potential clients. This can help build trust and credibility with readers, who may be more likely to choose a lawyer who they perceive as an expert in their field. For example, a criminal defense attorney who regularly writes about criminal law and related topics can establish themselves as an authority in their field. This can help them attract clients who...