Let’s talk blogs – they support your business in a myriad of ways, but could you be hurting your company by posting blogs on your website? Believe it or not, depending on how your blogs are written, you could be causing a great deal of harm to your brand. Before we cause any heart attacks, blogs are an extremely beneficial tool in improving SEO, boosting traffic, and generating leads–your blog is a window into your brand and your expertise.

So what do we mean when we say that blogs can hurt your business? With the increased use of artificial intelligence, more and more businesses are turning to AI platforms to not only write marketing content but to put together entire blog posts that are then shared on company websites. While there may not have been concerns as of yet, there are many considerations that businesses must take into account when relying solely on AI to craft content that speaks to their audiences. 

What are some of the concerns when it...

Attention Lawyers! Start blogging.

Blogging has become an essential part of marketing for businesses and professionals alike, including lawyers. Clients are more likely to search for legal services online, and a well-written blog can help lawyers establish their expertise, build trust with potential clients, and ultimately, land new clients. 

Establishing Expertise 

One of the primary benefits of blogging for lawyers is the opportunity to establish their expertise in a particular area of law. By writing about legal topics related to their practice area, lawyers can demonstrate their knowledge and experience to potential clients. This can help build trust and credibility with readers, who may be more likely to choose a lawyer who they perceive as an expert in their field. For example, a criminal defense attorney who regularly writes about criminal law and related topics can establish themselves as an authority in their field. This can help them attract clients who...