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Appleā€™s New iOS 14 Update May Affect Facebook Ads

Apple has announced that with an upcoming update to iOS 14, they are going to make changes to how apps collect and track data. With this update, Apple will require all apps in the App Store to prompt users to opt-in or opt-out of allowing their data to be collected and shared. Additionally, Apple will disallow the sharing and collection of some data to protect users’ privacy. 

In response, Facebook sent out a notice to its business customers alerting them of the change and explaining how it will affect things going forward. 

The Effect on Facebook Ads

This change could negatively affect Facebook’s ability to receive and process conversion events, especially when using tools like Facebook Pixel. The bottom line is that businesses using personalized ads will have a much more difficult time collecting data and targeting specific audiences on Apple’s mobile devices. 

Although this change may seem minor, as more and more people opt-out of tracking with...

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Digital Trends: Facebook Ad Boycott Ends; What Did It Accomplish?

facebook social media Dec 21, 2020

The ad boycott against Facebook was supposed to be a drumbeat signaling change; a steady, crescendoing chorus of dissenters whose buying power was so strong that their absence would be noted and would bring true change to Facebook.

“There hasn’t been a lot of change,” said Katherine Doble, the president of INGAGE Biz, a digital marketing firm that helps small and medium-sized businesses. “Companies are finding themselves in a Catch-22. Some might silently transition back, they might be feeling the impact of diminished sales and lower traffic.”

“Facebook and Instagram ads are huge in the sense of, that’s where you’re going to find your target audience,” she said. “Especially when it comes to businesses that don’t have recognizable names. When you’re an REI, and you’re looking for hunting supplies, you know you’re looking for REI. But when you’re a beginner, you’re really...

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How to Share Social Media Posts from Any Platform

Yay! We're excited you want to share. 

Before you start, please be sure you are logged in to your personal social media account you want to share from. 

How to share on Facebook

  1. Click Share on the post you want to share. 
  2.  Click the dropdown menu at the top to select where you want to share the Page (example: your timeline, a Page you manage).
  3.  Write an optional update or message.
  4. Click Post or Send.

 

How to share on Twitter

Hover over the Tweet you'd like to share:

  1. Click the Retweet button
  2. A pop-up will show you the Tweet you're about to Retweet.
  3. Click the Retweet button.

The Tweet will then be shared with all of your followers as a Retweet.

 

How to share on LinkedIn

To share a post on LinkedIn: 

  1. Find the post you want to share. If you are an admin of the account, make sure that you are on your personal LinkedIn. 
  2. Click ‘Share
  3. Write your own personal comment if needed, and share your post

How to...

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Indicate Temporary Changes to Your Business Hours & Services on Your Facebook Page

facebook social media Dec 21, 2020

In response to the Coronavirus pandemic, Facebook has added a new feature to help businesses communicate with their customers about changes in the delivery of services, hours, or availability.

Businesses with temporary changes such as restaurants that cannot serve food in-house can use this feature to let their customers know they are still open for takeout or delivery. Other companies who have changed their services to online options can also broadcast the message on their Facebook page with this new setting.

How to Set Up Temporary Changes to Hours or Services
To make the change on your business Facebook page, go to Page Settings > Page Info > Hours and select “Temporary Service Changes.” You can then choose “Temporarily Closed” or select “Open with Service Changes.” With this selection, you can choose options such as:

  • Online Services.
  • Delivery.
  • Pickup.
  • Other Changes.

    Those businesses that use Other Changes can post things such as special...
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Safety & Security Tips for Facebook Users Working from Home

facebook social media Dec 21, 2020

With so many professionals working from home these days as a result of forced quarantine, security is a top priority. If social media is part of your marketing strategy, use these tips to stay safe, and secure your Facebook account during this heavier than normal usage period.

Use a Strong Password and Never Share Your Login

Facebook urges users to always use a strong password made up of a complex combination of letters, numbers, and symbols (alternating case). Be careful not to use a password that can be easily guessed or has any details from your life (your pet’s name, kids’ birthdates, etc.). 

Never use the same password on other websites and do not share your Facebook or Instagram login with anyone else. Change your password often to stay extra safe.

Turn on Two-Factor Authentication

Two-factor authentication helps to keep your Facebook account safe by texting or emailing a code so that only you can log in and make changes. Whenever two-factor authentication is...

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Setup a Facebook Business Page in Minutes!

facebook social media Dec 21, 2020

Social media is a giant that you cannot ignore. More than 3.5 billion people use social platforms every day. That equates to almost half the world’s population, and Facebook is the market leader with 68% of that pie. Facebook averages 2.32 billion active monthly users. If you don’t have a Facebook page for your business yet, you should. 

Below are the quick steps to create your Facebook business page in minutes.

Create Your Facebook Business Page

If the idea of setting up a Facebook business page seems daunting, don’t worry. You can set up one within minutes easily. 

  1. Visit the Facebook for Business webpage.
  2. Click the Create a Page button.
  3. Select your type of business (Business or Brand/Community or Public Figure).
  4. Choose a page name; keep it consistent with your other social media platforms.
  5. Select a category for your business.

Select a Profile Picture to Represent Your Brand

Your profile image is an essential element of your...

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Four Facebook Video Rules Every Higher Education Institution Should be Following

facebook higher ed Dec 21, 2020

The goal of all higher education institutions is to attract students. College and universities, like any other type of business, are brands, and the best way to connect with students is to meet them where they are at - on social media watching countless videos. 

Prior to my panel at the Social Media Strategies Summit for Higher Education in New York, Facebook’s Charlie Shin stated that the social media giant predicts that in 2020 almost 74% of the platform’s content will be video. 

How can colleges and universities capture the attention of these students when so many videos are being pushed at them daily?  Charlie shared four Facebook video rules everyone should be following: 

1- Keep Videos Short

The average attention span is about 6 seconds, and with teens, that number drops even lower. Keep your videos less than 15 seconds long. You can communicate a lot of information quickly using video. Try to keep your higher education Facebook...

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