Social media has become an indispensable tool for marketing businesses. It allows for connecting with target audiences, showcasing work, and building brand awareness. However, the psychology of social media goes beyond business promotions. It's about understanding human behavior and the need for a delicate balance between business-focused and personal content. 

In this blog post, INGAGE’s marketing team will delve into the psychology behind social media and why every post shouldn't be solely business-oriented.

Understanding the Social Media Landscape

Before we explore the psychology behind social media content, let's take a quick look at the landscape of social media. Platforms like Facebook, Instagram, X (formerly Twitter), and LinkedIn have billions of active users. Each of these users engages with content on a daily basis, and their motivations for doing so are diverse. Some seek entertainment, others crave information, and many desire connection and...

A Deep Dive into Post Frequency and How it Impacts Your Business

In today's digital age, social media has become an indispensable tool for businesses to engage with customers, promote their products or services, and generate leads. However, finding the perfect balance in posting frequency is essential for maintaining a strong online presence without overwhelming your followers. It can be tempting to treat social media with a waterfall effect, posting in a stream of consciousness; however, posting too much can have a negative impact on your business. 

Understanding Post Frequency

Post frequency refers to the number of times a business (you!) shares content on its social media channels within a given period, usually a day or a week. Depending on the platform, this includes posts with images, videos, links, or just text. The frequency of these posts plays a role in your marketing strategy, so it is key to find the sweet spot that garners the most engagement and potential...

Welcome to 2023! I am Kyle Ean Haggerty, Director of Business Development with INGAGE Biz, Digital Marketing & Public Relations. As we are starting this new year, many of you may be considering your New Year's resolutions for your business. 

That is exciting!

Some people say that you should never look at the past and always look forward to the future. In some ways, this is true; however, you need to look at the success and failures of the past to determine what is best for your business in the future. 

When considering your resolutions and marketing plans for 2023, it is essential to take an overview of 2022. 

What was your return on investment? 

• How much money did you send? 
• And based on the amount, did you get the desired outcome?
• Let me give you a simple formula to consider: How much did you spend overall, how many inquiries did it produce (inquiry calls), of those inquiries calls, how many presentations were given, and from all of that, how many...

Apple has announced that with an upcoming update to iOS 14, they are going to make changes to how apps collect and track data. With this update, Apple will require all apps in the App Store to prompt users to opt-in or opt-out of allowing their data to be collected and shared. Additionally, Apple will disallow the sharing and collection of some data to protect users’ privacy. 

In response, Facebook sent out a notice to its business customers alerting them of the change and explaining how it will affect things going forward. 

The Effect on Facebook Ads

This change could negatively affect Facebook’s ability to receive and process conversion events, especially when using tools like Facebook Pixel. The bottom line is that businesses using personalized ads will have a much more difficult time collecting data and targeting specific audiences on Apple’s mobile devices. 

Although this change may seem minor, as more and more people opt-out of tracking with...

The ad boycott against Facebook was supposed to be a drumbeat signaling change; a steady, crescendoing chorus of dissenters whose buying power was so strong that their absence would be noted and would bring true change to Facebook.

“There hasn’t been a lot of change,” said Katherine Doble, the president of INGAGE Biz, a digital marketing firm that helps small and medium-sized businesses. “Companies are finding themselves in a Catch-22. Some might silently transition back, they might be feeling the impact of diminished sales and lower traffic.”

“Facebook and Instagram ads are huge in the sense of, that’s where you’re going to find your target audience,” she said. “Especially when it comes to businesses that don’t have recognizable names. When you’re an REI, and you’re looking for hunting supplies, you know you’re looking for REI. But when you’re a beginner, you’re really...

Yay! We're excited you want to share. 

Before you start, please be sure you are logged in to your personal social media account you want to share from. 

How to share on Facebook

1. Click Share on the post you want to share. 
2.  Click the dropdown menu at the top to select where you want to share the Page (example: your timeline, a Page you manage).
3.  Write an optional update or message.
4. Click Post or Send.

How to share on Twitter

Hover over the Tweet you'd like to share:

1. Click the Retweet button
2. A pop-up will show you the Tweet you're about to Retweet.
3. Click the Retweet button.

The Tweet will then be shared with all of your followers as a Retweet.

How to share on LinkedIn

To share a post on LinkedIn: 

1. Find the post you want to share. If you are an admin of the account, make sure that you are on your personal LinkedIn. 
2. Click ‘Share’
3. Write your own personal comment if needed, and share your post

How to...

In response to the Coronavirus pandemic, Facebook has added a new feature to help businesses communicate with their customers about changes in the delivery of services, hours, or availability.

Businesses with temporary changes such as restaurants that cannot serve food in-house can use this feature to let their customers know they are still open for takeout or delivery. Other companies who have changed their services to online options can also broadcast the message on their Facebook page with this new setting.

How to Set Up Temporary Changes to Hours or Services
To make the change on your business Facebook page, go to Page Settings > Page Info > Hours and select “Temporary Service Changes.” You can then choose “Temporarily Closed” or select “Open with Service Changes.” With this selection, you can choose options such as:

• Online Services.
• Delivery.
• Pickup.
• Other Changes.
  
  Those businesses that use Other Changes can post things such as special...

With so many professionals working from home these days as a result of forced quarantine, security is a top priority. If social media is part of your marketing strategy, use these tips to stay safe, and secure your Facebook account during this heavier than normal usage period.

Use a Strong Password and Never Share Your Login

Facebook urges users to always use a strong password made up of a complex combination of letters, numbers, and symbols (alternating case). Be careful not to use a password that can be easily guessed or has any details from your life (your pet’s name, kids’ birthdates, etc.). 

Never use the same password on other websites and do not share your Facebook or Instagram login with anyone else. Change your password often to stay extra safe.

Turn on Two-Factor Authentication

Two-factor authentication helps to keep your Facebook account safe by texting or emailing a code so that only you can log in and make changes. Whenever two-factor authentication is...

Social media is a giant that you cannot ignore. More than 3.5 billion people use social platforms every day. That equates to almost half the world’s population, and Facebook is the market leader with 68% of that pie. Facebook averages 2.32 billion active monthly users. If you don’t have a Facebook page for your business yet, you should. 

Below are the quick steps to create your Facebook business page in minutes.

Create Your Facebook Business Page

If the idea of setting up a Facebook business page seems daunting, don’t worry. You can set up one within minutes easily. 

1. Visit the Facebook for Business webpage.
2. Click the Create a Page button.
3. Select your type of business (Business or Brand/Community or Public Figure).
4. Choose a page name; keep it consistent with your other social media platforms.
5. Select a category for your business.

Select a Profile Picture to Represent Your Brand

Your profile image is an essential element of your...

The goal of all higher education institutions is to attract students. College and universities, like any other type of business, are brands, and the best way to connect with students is to meet them where they are at - on social media watching countless videos. 

Prior to my panel at the Social Media Strategies Summit for Higher Education in New York, Facebook’s Charlie Shin stated that the social media giant predicts that in 2020 almost 74% of the platform’s content will be video. 

How can colleges and universities capture the attention of these students when so many videos are being pushed at them daily?  Charlie shared four Facebook video rules everyone should be following: 

1- Keep Videos Short

The average attention span is about 6 seconds, and with teens, that number drops even lower. Keep your videos less than 15 seconds long. You can communicate a lot of information quickly using video. Try to keep your higher education Facebook...