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Marketing Lessons: Be More Like Hamilton and Less Like Burr

Like most of you, Hamilton was on repeat in our house a few weeks ago. Every member of the household was humming some Hamilton tune at one point.  While the Disney Plus release ignited a new spark in old fans and created an army of new ones, this fan realized that there are a number of marketing lessons we can learn from Hamilton.  

Yes, social media, email marketing, and digital ads didn’t exist in the 1700s but the basics of communication and negotiation still ring true today. 

Here are the five lessons from Lin Manuel Miranda’s Hamilton you should apply to your businesses’ marketing campaign: 

 

Don’t wait for it. 

I meet a lot of business owners who tell me they aren’t ready for marketing yet or they still have to figure out a list of items before they can focus on marketing. Similar to so many things in life, chances are that if you wait, you’re going to get passed by.  Either the market or your...

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