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Apple’s New iOS 14 Update May Affect Facebook Ads

Apple has announced that with an upcoming update to iOS 14, they are going to make changes to how apps collect and track data. With this update, Apple will require all apps in the App Store to prompt users to opt-in or opt-out of allowing their data to be collected and shared. Additionally, Apple will disallow the sharing and collection of some data to protect users’ privacy. 

In response, Facebook sent out a notice to its business customers alerting them of the change and explaining how it will affect things going forward. 

The Effect on Facebook Ads

This change could negatively affect Facebook’s ability to receive and process conversion events, especially when using tools like Facebook Pixel. The bottom line is that businesses using personalized ads will have a much more difficult time collecting data and targeting specific audiences on Apple’s mobile devices. 

Although this change may seem minor, as more and more people opt-out of tracking with...

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What Is Clubhouse and Is it Right for Your Business?

By now, you have probably heard about the exclusive new social platform called Clubhouse. However, if you have tried to join and been put on a waiting list, you are not alone. So, what is all the fuss about?

What is Clubhouse?

Clubhouse is a unique iPhone-only social media platform that allows users to join audio chat rooms to discuss topics. You can choose to participate (meaning speak and listen) or listen only. 

Clubhouse was launched in 2020 by a small group of Silicon Valley tech workers and venture capitalists who wanted to stay in touch during the pandemic. Today, Clubhouse is worth $1 billion and has millions of users, many of them heavy hitters like Mark Zuckerberg, Elon Musk, and other well-known celebrities.

One interesting note about this platform is that Clubhouse has a moderator who allows each person to voice their opinion and can kick someone out if they see fit. Depending on the topic, Clubhouse has individual “rooms” or groups, and people can also...

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What’s Your 2021 Digital Strategy? 5 Online Tactics You Need to Employ

digital marketing Dec 21, 2020

By Katherine Doble, President of Ingage Biz

As the world continues to deal with COVID-19, organizations have adapted. I often hear the line, “When the pandemic ends…” But, the reality is the pandemic has altered our behaviors forever. Organizations seeking to return to a pre-pandemic operation would not only be met with resistance, but it would also be detrimental to success in 2021 and beyond. 

Prior to this year, law, financial, and healthcare firms as well as government agencies and educational institutions were able to pick and choose which level they embraced technology. In fact, many would argue these five are ripe for disruption and the pandemic may have accelerated it. 

As the novel coronavirus infiltrates our economy, organizations have no choice but to re-evaluate and change the manner in which they practice, conduct business, and implement a digital strategy.

These are the five online strategies organizations must consider heading...

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