Social media has become an indispensable tool for marketing businesses. It allows for connecting with target audiences, showcasing work, and building brand awareness. However, the psychology of social media goes beyond business promotions. It's about understanding human behavior and the need for a delicate balance between business-focused and personal content.
In this blog post, INGAGE’s marketing team will delve into the psychology behind social media and why every post shouldn't be solely business-oriented.
Understanding the Social Media Landscape
Before we explore the psychology behind social media content, let's take a quick look at the landscape of social media. Platforms like Facebook, Instagram, X (formerly Twitter), and LinkedIn have billions of active users. Each of these users engages with content on a daily basis, and their motivations for doing so are diverse. Some seek entertainment, others crave information, and many desire connection and...
In today's digital age, social media has become an indispensable tool for businesses to engage with customers, promote their products or services, and generate leads. However, finding the perfect balance in posting frequency is essential for maintaining a strong online presence without overwhelming your followers. It can be tempting to treat social media with a waterfall effect, posting in a stream of consciousness; however, posting too much can have a negative impact on your business.
Understanding Post Frequency
Post frequency refers to the number of times a business (you!) shares content on its social media channels within a given period, usually a day or a week. Depending on the platform, this includes posts with images, videos, links, or just text. The frequency of these posts plays a role in your marketing strategy, so it is key to find the sweet spot that garners the most engagement and potential...
Welcome to 2023! I am Kyle Ean Haggerty, Director of Business Development with INGAGE Biz, Digital Marketing & Public Relations. As we are starting this new year, many of you may be considering your New Year's resolutions for your business.
That is exciting!
Some people say that you should never look at the past and always look forward to the future. In some ways, this is true; however, you need to look at the success and failures of the past to determine what is best for your business in the future.
When considering your resolutions and marketing plans for 2023, it is essential to take an overview of 2022.
What was your return on investment?
Yay! We're excited you want to share.
Before you start, please be sure you are logged in to your personal social media account you want to share from.
How to share on Facebook
How to share on Twitter
Hover over the Tweet you'd like to share:
The Tweet will then be shared with all of your followers as a Retweet.
How to share on LinkedIn
To share a post on LinkedIn:
Part of any good social media marketing strategy includes keeping tabs on where you stand, and Instagram’s Insights feature makes this job that much easier. However, sifting through the data is not always easy or intuitive. Let’s take the complexity out of it by focusing on these top Instagram metrics you should be tracking.
With Instagram’s decision to try hiding likes, saves, is the new metric to watch. By tapping the bookmark button in the bottom right, users can save a post to review later. Saving indicates a keen interest in the content. Knowing what posts earned a “save” will help you drive your content strategy. To generate even more attention, you can remind followers to save your post in the caption.
Reach is another critical metric you should be tracking. With social media platforms changing the rules all the time, reach is a constant that will help you gauge how many people you are reaching. Reach refers to the...
Did you know that Instagram Stories are a fantastic way to connect with your audience and keep them interested? Not only that, but Instagram Stories can help boost sales and improve brand awareness.
Here is a quick guide to get you started using Instagram Stories for your business.
Launched in 2016, Stories have become a major factor in Instagram’s popularity, overtaking post feeds by a lot. The platform enjoys more than 500 million users per day, making Stories a great way to connect with an existing audience and to grow an even larger one. Stories are essentially slides and videos that expire after 24 hours.
As Instagram has evolved, the developers have added new features to Stories to make it easier to start conversations, get live feedback and gauge reactions while promoting your brand, and sharing ideas in a fun, authentic way.
Since 2019, Instagram Checkout has been in beta testing. It will soon be released to the public and could become your new, best marketing tool, turning followers into instant customers!
Instagram Checkout is an add-on feature allowing users to purchase products without ever leaving the app. Customers can click on a product to see details; then, with one additional tap, they can enter their personal information, pay, and purchase. Instagram Checkout was initially tested using 26 brands, including (Zara, Revolve, Warby Parker, and Nike). Brands who are currently using Checkout love the potential of it.
Instagram Checkout is not currently open to all brands yet, and it is only available in the U.S. Most likely, once it is released to the public, it will also be expanded to other countries.
Once it is rolled out, Instagram Checkout will have tons of features for small, medium, and large businesses. The...
Instagram sprung onto the scene with a very simple concept of sharing photos and videos. Since its inception, Instagram has grown into one of the most popular social media platforms in the world, and it is a critical asset for any business’s marketing strategy.
Instagram’s features are continually changing and upgrading, so it can be confusing to stay on top of what’s new. To get the most out of Instagram, here are the most important features you need to know about.
One of the most useful features of Instagram is Instagram Live, where you can live stream video content to your audience. You can also turn on commenting or reactions to gain real-time feedback. Live video allows you to authentically connect with your followers and be real. Some good reasons to use Instagram Live are:
Studies show that 90% of Instagram users follow at least one brand, and most Instagram followers use it to find brands and to shop for products. Since its inception, Instagram has grown into a marketing giant earning the highest engagement rate of all social media platforms.
Instagram offers companies Instagram Ads, Business Accounts, and even Instagram TV, along with dozens of other tools to increase your brand awareness and organically grow your followers. In just eight quick steps, you can begin using Instagram to expand your reach and stake your claim to some serious marketing influence on the platform.
1 - Research the Best Days/Times to Post
There are dozens of helpful charts online that show you the days and times when the peak number of users are online and engaging on Instagram. Always post each week consistently, so your followers begin to expect your great content.
2 - Create Great Content That is Interesting to Your Audience
Know your audience inside and out. What...
Instagram is an invaluable marketing tool for businesses. In 2018, the social media giant reached more than 1 billion users, making it the #2 platform after Facebook.
Instagram is a highly visual medium allowing you to share images, videos, Stories, and even live presentations. Instagram’s Live feature is a powerful tool you can use to connect with your audience on a very personal level. Instead of using pre-recorded video, you stream your experience in real-time and allow feedback, comments, and suggestions from your audience, gaining valuable insight along the way. The more you engage with your followers, the stronger your brand awareness.
Let’s get started with these step-by-step instructions on how to get the most out of Instagram Live for your business.
Before you start streaming, you will want to check your Live settings.