Instagram’s Most Important Features

instagram social media Dec 21, 2020

Instagram sprung onto the scene with a very simple concept of sharing photos and videos. Since its inception, Instagram has grown into one of the most popular social media platforms in the world, and it is a critical asset for any business’s marketing strategy. 

Instagram’s features are continually changing and upgrading, so it can be confusing to stay on top of what’s new. To get the most out of Instagram, here are the most important features you need to know about.

Instagram Live

One of the most useful features of Instagram is Instagram Live, where you can live stream video content to your audience. You can also turn on commenting or reactions to gain real-time feedback. Live video allows you to authentically connect with your followers and be real. Some good reasons to use Instagram Live are:

  • You can broadcast live video for a close-up and personal connection.
  • Save your video to Instagram Stories, so if any followers missed it, they can replay.
  • Pin your comments to the top of the video.
  • Facilitate engagement through comments and reactions.
  • View the engagement analytics after your broadcast. 

How are other marketers using Instagram Live? 

  • To launch a new product.
  • Engage followers in a Q&A focus group session.
  • Announce something new or big.
  • Give a demonstration of a product or service.
  • Promote a sale.

Instagram TV (IGTV)

Along with your live videos, you can also use Instagram TV to upload long videos (up to one hour) to showcase your long-form marketing content. IGTV videos become part of the curated content based on the user’s interests and activities. 

Instagram Stories

Instagram Stories are unique in that they are a collection of photos or videos in a slideshow, which only lasts 24 hours, then they disappear. Instagram Stories are so popular that more than 500 million people use them daily!

Instagram Hashtags

Hashtags are what make the Instagram world go ‘round. A combination of words and symbols, Hashtags group similar posts so users can find the content easily. Using hashtags effectively is an art form. Think branding when you craft your hashtags for Instagram content. 

Instagram Ads

Instagram Ads are not to be ignored. Statistics show that 47% of Instagram users make purchases based on an Instagram ad. Instagram Ads are effective and feature-rich, and they should be tucked away in your marketing plans if they aren’t already. 

Instagram Analytics

Instagram Analytics provides invaluable market segment insights by breaking down who your followers are, what they like, and what they are about. You can also review Instagram engagement after a campaign using posts, Live, or Stories. Some of the highlights include reach, impressions, and interaction. 

Instagram Product/Shopping Tags

Another powerful marketing resource is Instagram Product Tags that allow you to link your posts and Stories to products. When a user clicks the tag, they are taken to the product page on your website where they can purchase instantly—one more way to drive traffic and convert sales using Instagram as the vehicle. 


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