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Digital Trends: Facebook Ad Boycott Ends; What Did It Accomplish?

The ad boycott against Facebook was supposed to be a drumbeat signaling change; a steady, crescendoing chorus of dissenters whose buying power was so strong that their absence would be noted and would bring true change to Facebook.

“There hasn’t been a lot of change,” said Katherine Doble, the president of INGAGE Biz, a digital marketing firm that helps small and medium-sized businesses. “Companies are finding themselves in a Catch-22. Some might silently transition back, they might be feeling the impact of diminished sales and lower traffic.”

“Facebook and Instagram ads are huge in the sense of, that’s where you’re going to find your target audience,” she said. “Especially when it comes to businesses that don’t have recognizable names. When you’re an REI, and you’re looking for hunting supplies, you know you’re looking for REI. But when you’re a beginner, you’re really reliant...

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Yahoo News: Targeted Facebook Ads Are About to Lose a Big Audience: iPhone Owners

The face of Facebook advertising is about to change. With Apple’s rollout of iOS14 in September, Facebook issued a short statement to advertisers letting them know that their formerly hyper-targeted ads, as facilitated by the Facebook Audience Network platform, might not work anymore. As first reported by Axios, this will likely have a huge impact on the advertising industry, of which Facebook plays a huge part in the U.S. But while this may be bad for the advertisers and for Facebook, this could be a win for users’ privacy.

“Companies will have to get more strategic,” said Katherine Doble, the president of INGAGE Biz, a marketing and advertising firm. “This will really impact those who were using Facebook as a means to determine their audience.”

“We’re so used to seeing ads, that we probably won’t realize if they’ve changed or not,” Doble said. “The companies...

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How to Create a Business Facebook Advertising Account

To run advertising on Facebook or Instagram, you must have a Facebook Business Manager account.  Our clients are encouraged to open their own accounts from the beginning so they have access to the information at all times and are able to update information and roles as needed.  

Step one is setting up a Business Manager account with Facebook: 

  1. Go to business.facebook.com/create and select Create Account.
  2. Enter your name and Facebook login credentials.
  3. Follow the prompts to create your business account.

Once you are logged in to your Business Manager account, you can create the ad account: 

  1. Go to Settings - People and Assets - People.
  2. Assign authorized agents to Ad Accounts and Pages with the appropriate role permissions.
  3. Go to Business Settings - Instagram Accounts to connect any Instagram business accounts.
  4. Add at least two people as Business Manager Admins, and add the rest as Business Manager Employees.
  5. Go to Pages - Add New Pages - Claim a...
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