The Daily Business Review recently published an article by INGAGE’s President and Founder, Katherine Doble, exploring how artificial intelligence is transforming the way clients search for legal services.

In the piece, Katherine breaks down why law firms must rethink traditional search engine optimization (SEO) and begin preparing for generative engine optimization (GEO) - the process of structuring content so AI tools like ChatGPT, Gemini, and Google AI Overviews can easily find, interpret, and cite it.

The article highlights a few key takeaways for attorneys:

• AI Search is Growing Fast
• Visibility Requires New Tactics
• PR Plays a Bigger Role than Ever
• Balance is Key
• Human Connection Still Matters

For a deeper look at Katherine’s takeaways on the shift from SEO to GEO in the age of AI search, read the full article online at Daily Business Review.

In the world of personal injury law, there's a long-standing stereotype: the billboard lawyer. Every time someone drives down the highway, they’re greeted by oversized ads and bus wraps featuring lawyers promoting car accident help, slip-and-fall claims, and everything in between. While this traditional marketing method offers visibility, it’s also impersonal and forgettable.

 In a crowded market, how do personal injury firms truly stand out and take their practice to the next level? It all lies in strategic public relations. Public relations is the strategic practice of managing how a firm is perceived by the public through earned media, brand storytelling, and relationship-building with the press and community.

The Limitations of Billboards and Paid Ads

Billboards and paid placements certainly have their place in a marketing mix, but they don’t build lasting credibility. Consumers often forget faces, phone numbers, and taglines as soon as they pass the next exit. Plus, these ads d...

For decades, word-of-mouth referrals have been the lifeblood of many Tampa law firms. A trusted client recommendation has long been a golden ticket for securing new business. But in 2025, relying solely on reputation whispers isn’t enough. In an age of Google searches, digital-first impressions, and media-driven trust, law firms must take a more proactive approach to public relations (PR) to remain relevant and competitive.

The Digital Shift in Legal Visibility

Think about how most people find a lawyer today. It starts with a problem - and a search engine. Prospective clients are no longer waiting for a cousin’s coworker’s recommendation. They’re typing "business attorney Tampa" into Google. They’re skimming reviews, checking social media, and evaluating credibility based on what appears in the first five seconds of online exposure.

This digital behavior means that if your law firm doesn’t have a clear, consistent, and compelling presence online, you risk being invisible. That’s whe...

When it comes to the international disputes arena, the legal landscape is undergoing rapid and consequential change. Treaties are unraveling overnight, new tariffs are emerging almost overnight, and sanctions are expanding in response to rising geopolitical tensions. Just as swiftly as the global order shifts, attorneys in the field should be just as strategic in how they cultivate visibility and public authority. Journalists turn to sources they trust, trust that was built through timely engagement and strong relationships, both with the media and the public. That’s where media relations comes in.

A smart public relations strategy combines earned media with organic reach across platforms like LinkedIn, where attorneys can amplify their insights and stay visible between news cycles. A strong integrated marketing partner helps make that happen, turning legal expertise into sustained influence.

When the World Moves Fast, Your Voice Should Move Faster

At INGAGE, we engage in media moni...