INGAGE Featured in PRWeek: Navigating Legacy Consumer Trust in a Modernized Gen Z World

If there is one thing INGAGE’s PR Director, Maria Forero, understands deeply, it is how regulated industries can modernize without losing the legacy consumer trust that sustains them. In her latest PRWeek opinion piece, Maria examines how brands in alcohol, law, and finance can evolve for a Gen Z–driven media landscape while still resonating with the older decision-makers who hold most purchasing and policy authority.

Drawing from years of experience advising attorneys, financial institutions, and legacy beverage brands, Maria outlines how the widening cultural and technological gap between Gen Z audiences and established leadership pipelines shapes everything from channel strategy to message architecture. She explains why highly regulated sectors cannot simply “chase virality,” and how credibility, earned through thoughtful storytelling, compliance awareness, and community engagement, remains a core asset.

In the article, Maria shares case-based insights from supporting Premium Blend’s modernization strategy, highlighting how legacy brands can expand into wellness-oriented audiences without eroding trust among longtime customers. She also breaks down how platforms like TikTok and LinkedIn demand different approaches, and how Gen Z communicators play a unique role in translating complex, regulated topics into accessible, human-centered narratives.

Her perspective ultimately reinforces a key industry truth that modernization and tradition do not need to be opposing forces. With the right communications strategy, brands can honor what has built decades of loyalty while authentically engaging the next generation of consumers.

Read the full PRWeek opinion piece here.