If there is one thing INGAGE’s PR Director, Maria Forero, understands deeply, it is how regulated industries can modernize without losing the legacy consumer trust that sustains them. In her latest PRWeek opinion piece, Maria examines how brands in alcohol, law, and finance can evolve for a Gen Z–driven media landscape while still resonating with the older decision-makers who hold most purchasing and policy authority.

Drawing from years of experience advising attorneys, financial institutions, and legacy beverage brands, Maria outlines how the widening cultural and technological gap between Gen Z audiences and established leadership pipelines shapes everything from channel strategy to message architecture. She explains why highly regulated sectors cannot simply “chase virality,” and how credibility, earned through thoughtful storytelling, compliance awareness, and community engagement, remains a core asset.

In the article, Maria shares case-based insights from supporting Premium Blen...