By now, you have probably heard about the exclusive new social platform called Clubhouse. However, if you have tried to join and been put on a waiting list, you are not alone. So, what is all the fuss about?
Clubhouse is a unique iPhone-only social media platform that allows users to join audio chat rooms to discuss topics. You can choose to participate (meaning speak and listen) or listen only.
Clubhouse was launched in 2020 by a small group of Silicon Valley tech workers and venture capitalists who wanted to stay in touch during the pandemic. Today, Clubhouse is worth $1 billion and has millions of users, many of them heavy hitters like Mark Zuckerberg, Elon Musk, and other well-known celebrities.
One interesting note about this platform is that Clubhouse has a moderator who allows each person to voice their opinion and can kick someone out if they see fit. Depending on the topic, Clubhouse has individual “rooms” or groups, and people can also open private chat rooms. Some people compare it to an old-fashioned party line or a podcast with audience participation.
The reason for the waitlist is, well…exclusivity. The app features a lot of venture capitalists like Marc Andreessen and Ben Horowitz and celebrities like Drake, Oprah, Vanilla Ice, and Roger Stone, not to mention government executives like Senator Tim Kaine. Clubhouse is invitation-only, like a fancy yacht or country club, so if you aren’t invited or wait your time on a list, you cannot join.
Business professionals use Clubhouse to discuss topics, promote investments, debate policy, and conduct interviews. Celebrities use the platform for intimate conversations with their followers. A common topic discussed on Clubhouse is Bitcoin.
There are “rooms” of individuals discussing self-improvement, weight training, diets, and debates. There are also “fun” rooms such as live audio plays and open-mike nights for budding comedians.
Other than celebrities and content, what is the draw? Depending on the room, conversations into certain topics are more thoughtful than can be found on other platforms and you never know who might join. For example, Elon Musk invited Vladimir Putin to have a conversation on Clubhouse. That would be something to listen in on.
All conversations on Clubhouse are private and are not recorded for later listening. Once the discussion is over, the room is closed, and nothing remains.
Before you dive into using Clubhouse for your business, think about what that really means. What is your main goal? How do you intend to use it?
Also, keep in mind that CEOs or top executives will need to spend a lot of time on Clubhouse, which is a significant investment of time that may take your focus off other vital aspects of your business. What is the trade-off, and is it worth it?
Clubhouse is invitation-only; therefore, you must be invited by someone already using the app. Do you know someone who can invite you?
If Clubhouse is something you really want to explore using for your business (regardless of the reason), let us help you strategize the best path forward. We can assist with planning your content, positioning your framework, style, and other details, so you get the most of your experience.