When people think of marketing, they often picture ads, logos, and social media. But in reality, marketing has a lot to do with the people. Not just the ones you want to attract, but the ones that are already in your organization. 

At INGAGE, we’ve learned that our people are our brand. The way we show up for clients, the care we put into our work, and the relationships we build, those are the things that help us keep great talent and attract new people who want to be part of it.

Too often, hiring feels like a scramble. A job opens up, the post goes live, and then everyone crosses their fingers. And with AI tools pumping out more applications than ever, it can be hard to sort through who’s truly interested. The reality is that the strongest candidates usually aren’t refreshing job boards; they’re already working, and they’ll only make a move if the right opportunity speaks to them.

That’s why marketing matters. When you share your values, highlight your culture, and tell authentic s...