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Legaltech News: The ‘New Normal’ Digital Strategy Will Be Permanent—and Imperative—Post-Pandemic

By Katherine Doble 

There are several items that law firms need to be prepared for now in order to handle an influx of clients, an acceleration of legal proceedings and new public-facing expectations from clients once a vaccine does finally arrive.

The race for an approved COVID-19 vaccine continues to engross the world, and while there’s no debate about the ultimate distribution of medicine providing a return to a more recognizable society, the way in which businesses operate, especially law firms, have been forever altered. As a matter of fact, an effort by any law firm seeking to return to a pre-pandemic operation would not only be met with resistance, it would be detrimental to success looking ahead to 2021 and beyond.

Prior to COVID-19, the legal industry, and law firms in general, was able to choose the level in which it embraced technological change. In fact, many would argue that the field itself has been notoriously slow to do so. Despite this, as the novel...

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Digital Trends: Facebook Ad Boycott Ends; What Did It Accomplish?

The ad boycott against Facebook was supposed to be a drumbeat signaling change; a steady, crescendoing chorus of dissenters whose buying power was so strong that their absence would be noted and would bring true change to Facebook.

“There hasn’t been a lot of change,” said Katherine Doble, the president of INGAGE Biz, a digital marketing firm that helps small and medium-sized businesses. “Companies are finding themselves in a Catch-22. Some might silently transition back, they might be feeling the impact of diminished sales and lower traffic.”

“Facebook and Instagram ads are huge in the sense of, that’s where you’re going to find your target audience,” she said. “Especially when it comes to businesses that don’t have recognizable names. When you’re an REI, and you’re looking for hunting supplies, you know you’re looking for REI. But when you’re a beginner, you’re really reliant...

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Yahoo News: Targeted Facebook Ads Are About to Lose a Big Audience: iPhone Owners

The face of Facebook advertising is about to change. With Apple’s rollout of iOS14 in September, Facebook issued a short statement to advertisers letting them know that their formerly hyper-targeted ads, as facilitated by the Facebook Audience Network platform, might not work anymore. As first reported by Axios, this will likely have a huge impact on the advertising industry, of which Facebook plays a huge part in the U.S. But while this may be bad for the advertisers and for Facebook, this could be a win for users’ privacy.

“Companies will have to get more strategic,” said Katherine Doble, the president of INGAGE Biz, a marketing and advertising firm. “This will really impact those who were using Facebook as a means to determine their audience.”

“We’re so used to seeing ads, that we probably won’t realize if they’ve changed or not,” Doble said. “The companies...

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How to Share Social Media Posts from Any Platform

social media tutorial Sep 15, 2020

Yay! We're excited you want to share. 

Before you start, please be sure you are logged in to your personal social media account you want to share from. 

How to share on Facebook

  1. Click Share on the post you want to share. 
  2.  Click the dropdown menu at the top to select where you want to share the Page (example: your timeline, a Page you manage).
  3.  Write an optional update or message.
  4. Click Post or Send.

 

How to share on Twitter

Hover over the Tweet you'd like to share:

  1. Click the Retweet button
  2. A pop-up will show you the Tweet you're about to Retweet.
  3. Click the Retweet button.

The Tweet will then be shared with all of your followers as a Retweet.

 

How to share on LinkedIn

To share a post on LinkedIn: 

  1. Find the post you want to share. If you are an admin of the account, make sure that you are on your personal LinkedIn. 
  2. Click ‘Share
  3. Write your own personal comment if needed, and share your post

How to share to Instagram...

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Standing Out in a Crowded Field, Why Law Firms Need to Embrace Online Campaigns

law firms marketing Aug 10, 2020

Competition is fierce among law firms, and you need to set yourself apart to be seen and heard. The best way to do that is online campaigns. Modern technology has drastically changed the way people access goods and services. It has also revolutionized how we market our wares. If you do not embrace this technology now, you will be left behind, and your bottom line will suffer. The answer is clear; your law firm needs to embrace online campaigns to succeed in this digital age. 

Why Online Campaigns?

If you haven’t yet decided to jump on board with online marketing, here are a few reasons you might want to consider it:

  1. Online campaigns drastically improve the quality of communication between you and your clients. You meet them where they live, on social media, and email.
  2. You can customize your message and target a specific audience or demographic to showcase your services for those who need what you offer.
  3. If you want to reach a wider audience, this is how to do it....
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Is Your Law Firm Ready for an Online Marketing Campaign?

law firms marketing Aug 10, 2020

Your law firm is a business, and like many firms, you may have relied on traditional forms of advertising and avoided the digital space. However, this modern age of technology has changed the landscape and demands a fertile online presence. To stay relevant and keep up with your competitors, you need an online marketing campaign. 

Brace yourself, though; an online marketing campaign will change things in a very positive way. Are you ready?

Why an Online Marketing Campaign?

The goal of any digital marketing plan is to reach an audience, inform them about your services, and invite them to join you in the conversation. You want to connect with them to cultivate a relationship before they ever call you for help. 

Most firms don’t have the time or resources to handle digital marketing in-house, so they outsource to a company like ours that knows the ropes and how to achieve your goals the fastest way possible. 

The Benefits of Online Marketing

The benefits of digital...

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Marketing Lessons: Be More Like Hamilton and Less Like Burr

Like most of you, Hamilton was on repeat in our house a few weeks ago. Every member of the household was humming some Hamilton tune at one point.  While the Disney Plus release ignited a new spark in old fans and created an army of new ones, this fan realized that there are a number of marketing lessons we can learn from Hamilton.  

Yes, social media, email marketing, and digital ads didn’t exist in the 1700s but the basics of communication and negotiation still ring true today. 

Here are the five lessons from Lin Manuel Miranda’s Hamilton you should apply to your businesses’ marketing campaign: 

 

Don’t wait for it. 

I meet a lot of business owners who tell me they aren’t ready for marketing yet or they still have to figure out a list of items before they can focus on marketing. Similar to so many things in life, chances are that if you wait, you’re going to get passed by.  Either the market or your...

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What Law Firms Can Learn From Amazon: Client Intake Automation

law firms Jul 14, 2020

I was working with the team on onboarding a new law firm and quickly realized that no matter how great a job we did, our campaign was going to fail. 

Why? The law firm’s process of scheduling calls and vetting new clients was cumbersome, required physical paperwork, and was reliant on too many people. 

In working with eCommerce clients, we know that the speed of purchase is key. We live in a culture of one-click buttons that do everything from making a purchase, scheduling appointments, and signing up for events. Amazon has set the pace.  

No matter how much networking or many search ads, social media posts, email marketing pieces a law firm does, they’re going to miss out on business opportunities if they don’t automate the scheduling and vetting process.  

After the initial call, I tasked our INGAGE team with developing a new process for vetting prospective clients for digital marketing services and onboarding them.  

...

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Webinar by the Financial Planners Association of Miami (FPA) - Oscar Rosenberg

events finance webinar Jun 19, 2020

I worked in the financial industry for 15 years and saw the lack of diversity and inclusivity first hand. In my role as Business Development Manager at INGAGE Biz, I have a unique perspective on the leadership of many companies and how communication reflects the beliefs of those corporations.  

On Friday, June 12th, I joined Goldman Sachs Personal Financial Management Consumer and Investment Management Division’s Vice President Trudy R. Turner, Presenceology’s brand and personal image strategist Mila Yoli da Cruz, and Modern Money Advisor’s President Angela Moore for a discussion on how to create spaces and manage conversations with colleagues and clients.  The panel was hosted by the Financial Planners Association of Miami. 

It was a difficult but important conversation. Only one-third of financial planners in the United States are women. And the numbers are even lower for minorities. A 2018 study by the CFP Board Center for Financial...

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TikTok - A Quick Guide

You may have wondered about this thing called TikTok that everyone is talking about. If you haven’t yet started using TikTok for your brand, you might want to reconsider. With more than 2 billion downloads, TikTok is quickly becoming a marketing tool with real teeth. 

What is TikTok?

TikTok is a social media platform that allows users to create and share short videos. It was initially intended for the dance-loving GenZ teens audience but has quickly become widely popular among celebrities, influencers, and many essential brands. Users spend approximately 52 minutes per day on TikTok, that’s a lot of exposure for your brand!

What Makes TikTok Different?

The first thing that makes this social media platform different is that it is actually fun to use. The social media drenched masses are hungry for something new, and TikTok delivers. 

The first successful users of TikTok focused on dance trends and lip-synced challenges. Although this type of content still...

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