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You Should Be Tracking These Instagram Metrics!

social media Mar 23, 2020

Part of any good social media marketing strategy includes keeping tabs on where you stand, and Instagram’s Insights feature makes this job that much easier. However, sifting through the data is not always easy or intuitive. Let’s take the complexity out of it by focusing on these top Instagram metrics you should be tracking.

1 - Saves

With Instagram’s decision to try hiding likes, saves, is the new metric to watch. By tapping the bookmark button in the bottom right, users can save a post to review later. Saving indicates a keen interest in the content. Knowing what posts earned a “save” will help you drive your content strategy. To generate even more attention, you can remind followers to save your post in the caption. 

2 - Reach

Reach is another critical metric you should be tracking. With social media platforms changing the rules all the time, reach is a constant that will help you gauge how many people you are reaching. Reach refers to the...

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Step up Your Hashtag Game This 2020

social media Mar 19, 2020

If you know anything about marketing via social media, you know that hashtags are the name of the game. Hashtags are a powerful tool that boosts engagement. They work by making content discoverable and grouping similar items together, so when a user clicks on a hashtag, they see all posts related to it. By using some hashtag tricks, you can attract more visitors and grow your audience substantially.

Give these hacks a try to step up your hashtag game instantly.

1 - Use Relevant Hashtags

If you want to target genuine followers, use super relevant hashtags that directly relate to your business or brand. Stay away from using popular or trendy hashtags to get a few extra likes. Stay the course and target real followers for the long-term. Use at least ten or more hashtags per post to be effective.

2 - Add Line Breaks Before Your Hashtags

Instagram has a bad habit of removing extra line breaks, so your hashtags get pushed up against your content and often overlooked. Use an app like Later...

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Step-by-Step Guide for Instagram Live for Business

instagram social media Mar 19, 2020

Instagram is an invaluable marketing tool for businesses. In 2018, the social media giant reached more than 1 billion users, making it the #2 platform after Facebook. 

Instagram is a highly visual medium allowing you to share images, videos, Stories, and even live presentations. Instagram’s Live feature is a powerful tool you can use to connect with your audience on a very personal level. Instead of using pre-recorded video, you stream your experience in real-time and allow feedback, comments, and suggestions from your audience, gaining valuable insight along the way. The more you engage with your followers, the stronger your brand awareness. 

Let’s get started with these step-by-step instructions on how to get the most out of Instagram Live for your business.

1 - Check Your Live Settings

Before you start streaming, you will want to check your Live settings. 

  • Open Instagram and tap the Your Story icon to open the camera. 
  • At the bottom of that...
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Coronavirus: Step By Step Online Communication Guide for Educational Institutions

education Mar 03, 2020

As COVID-19 makes its way across the US, educational institutions are reviewing their communication and response plans. Often times these plans can be outdated or need to be tailored to handle individual cases.  Coronavirus is one such case. 

While we're helping our clients communicate in a proactive and informative manner online, we thought it would be important to share this information for others who are reviewing or implementing their plans. 

Here are four steps for communicating information on the coronavirus to parents, teachers, and students: 

Initial Email

If you have not yet done so, disseminate a "just in case" email to parents, teachers, and students to assure them that the administration is monitoring the situation. Messages should be tailored to each audience and explain the proactive measures your institution is taking to prevent and mitigate exposure to the virus as well as how you will be communicating updates going forward. 

Email Updates

...

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Four Facebook Video Rules Every Higher Education Institution Should be Following

Uncategorized Jan 21, 2020

The goal of all higher education institutions is to attract students. College and universities, like any other type of business, are brands, and the best way to connect with students is to meet them where they are at - on social media watching countless videos. 

Prior to my panel at the Social Media Strategies Summit for Higher Education in New York, Facebook’s Charlie Shin stated that the social media giant predicts that in 2020 almost 74% of the platform’s content will be video. 

How can colleges and universities capture the attention of these students when so many videos are being pushed at them daily?  Charlie shared four Facebook video rules everyone should be following: 

1- Keep Videos Short

The average attention span is about 6 seconds, and with teens, that number drops even lower. Keep your videos less than 15 seconds long. You can communicate a lot of information quickly using video. Try to keep your higher education Facebook video focused on...

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What is Tik Tok and Does My Business Need It?

In the past year, Tik Tok has become a household name for parents of teenagers. The short-form video sharing platform invites users to record and view quirky lip-syncing videos. On the heels of the announcement that Tik Tok surpassed the one billion download mark, (surpassing Snapchat, Tumblr and Twitch users), major brands are jumping into the platform. However, it may not make sense for everyone.

Tik Tok’s premise is simple: encourage users to share 15-second videos, serve them to the people that are most likely to watch, engage and continue watching. Unlike Facebook, Twitter and LinkedIn, content on a Tik Tok feed is not generated by the individuals followed. Instead, Tik Tok’s algorithm predicts the type of videos users will want to see and content is prioritized by what they are most likely to enjoy. People don’t matter as much as the video content. This is key to the platform’s success – virality. 


As 66% of Tik Tok users are under age 30 and...

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Do Florida Law Firms Need to Submit Social Media Accounts for Review?

A new trend is emerging in law firm marketing, lawyers are embracing non-print options including digital marketing.  A recent Florida Bar News article pointed out a fivefold increase in internet advertising by attorneys in the state. 

The numbers of attorneys embracing digital advertising could be even higher. As mentioned in the article, Florida lawyers do not have to submit websites or social media accounts for review.  

Ads that include a list of items including name, contact information, areas of practice and more are also exempt.

What do Florida attorneys need to submit for review? 

  • TV and radio ads 
  • Newspaper and print ads
  • Direct mail pieces
  • Internet advertising (display, pop-up, link ads, etc.) 

Also, interesting to note, the majority of law firms filed several ads for review throughout the year.  Bar News mentions that "one or two dozen ads are common." 

Our team of digital marketers represent a number of Florida law...

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5 Ways to Heat Up Your Social Media during the Summer

The summer months can mean slower traction on your business' social media content.  It's not unusual to see lower engagement rates on social media posts when the kids are out of school, people are away from their desks more and often times traveling. 

Instead of abandoning your social media efforts altogether, summer provides the perfect time for business owners to catch up, analyze and get creative.  

The top five things you should be doing this summer to heat up your social media: 

  1.  Bring in new connections. Who else has a stack of business cards sitting on their desk?  Now is the time to go through them, send LinkedIn connection requests, add the emails to your email marketing system and schedule appointments with the ones that you should have followed up on.  
  2. Reassess your goals.  What worked in Q1 and Q2?  What didn’t work?  Do the same type of analysis on your business social media accounts. ...

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INGAGE Case Study: Haber Law

Problem: As an established mid-sized law firm, Haber Law was ready to make bold moves.  Not only were they preparing to open their new office in Wynwood but they were also in need of marketing solutions that generated consistent referrals. 

Solutions: INGAGE developed a marketing plan to communicate the firm's successes with prospective clients and referrals sources.  Tactics included: social media management, advertising, blog writing and email marketing. 

Results: Haber Law consistently receives over 20,000 views of their content each month.  The business social media account following has increased by 20%.  Events and workshops for strategic partners max out the RSVP within the first week of posting.   

To learn more about law firm digital marketing services, click here. 

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How to Create a Business Facebook Advertising Account

To run advertising on Facebook or Instagram, you must have a Facebook Business Manager account.  Our clients are encouraged to open their own accounts from the beginning so they have access to the information at all times and are able to update information and roles as needed.  

Step one is setting up a Business Manager account with Facebook: 

  1. Go to business.facebook.com/create and select Create Account.
  2. Enter your name and Facebook login credentials.
  3. Follow the prompts to create your business account.

Once you are logged in to your Business Manager account, you can create the ad account: 

  1. Go to Settings - People and Assets - People.
  2. Assign authorized agents to Ad Accounts and Pages with the appropriate role permissions.
  3. Go to Business Settings - Instagram Accounts to connect any Instagram business accounts.
  4. Add at least two people as Business Manager Admins, and add the rest as Business Manager Employees.
  5. Go to Pages - Add New Pages - Claim a...
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