In the past year, Tik Tok has become a household name for parents of teenagers. The short-form video sharing platform invites users to record and view quirky lip-syncing videos. On the heels of the announcement that Tik Tok surpassed the one billion download mark, (surpassing Snapchat, Tumblr, and Twitch users), major brands are jumping into the platform. However, it may not make sense for everyone.

Tik Tok’s premise is simple: encourage users to share 15-second videos, serve them to the people that are most likely to watch, engage, and continue watching. Unlike Facebook, Twitter, and LinkedIn, content on a Tik Tok feed is not generated by the individuals followed. Instead, Tik Tok’s algorithm predicts the type of videos users will want to see and content is prioritized by what they are most likely to enjoy. People don’t matter as much as the video content. This is key to the platform’s success – virality. 

As 66% of Tik Tok users are...

A new trend is emerging in law firm marketing, lawyers are embracing non-print options including digital marketing.  A recent Florida Bar News article pointed out a fivefold increase in internet advertising by attorneys in the state. 

The numbers of attorneys embracing digital advertising could be even higher. As mentioned in the article, Florida lawyers do not have to submit websites or social media accounts for review.  

Ads that include a list of items including name, contact information, areas of practice and more are also exempt.

What do Florida attorneys need to submit for review? 

• TV and radio ads 
• Newspaper and print ads
• Direct mail pieces
• Internet advertising (display, pop-up, link ads, etc.) 

Also, interesting to note, the majority of law firms filed several ads for review throughout the year.  Bar News mentions that "one or two dozen ads are common." 

Our team of digital marketers represent a number of Florida law...

The summer months can mean slower traction on your business' social media content.  It's not unusual to see lower engagement rates on social media posts when the kids are out of school, people are away from their desks more, and often times traveling. 

Instead of abandoning your social media efforts altogether, summer provides the perfect time for business owners to catch up, analyze, and get creative.  

The top five things you should be doing this summer to heat up your social media: 

1.  Bring in new connections. Who else has a stack of business cards sitting on their desk?  Now is the time to go through them, send LinkedIn connection requests, add the emails to your email marketing system, and schedule appointments with the ones that you should have followed upon.  

2. Reassess your goals.  What worked in Q1 and Q2?  What didn’t work?  Do the same type of analysis on your business social media...

Problem: As an established mid-sized law firm, Haber Law was ready to make bold moves.  Not only were they preparing to open their new office in Wynwood but they were also in need of marketing solutions that generated consistent referrals. 

Solutions: INGAGE developed a marketing plan to communicate the firm's successes with prospective clients and referral sources.  Tactics included: social media management, advertising, blog writing, and email marketing. 

Results: Haber Law consistently receives over 20,000 views of their content each month.  The business social media account following has increased by 20%.  Events and workshops for strategic partners max out the RSVP within the first week of posting.   

To learn more about law firm digital marketing services, click here.

Typically, when one thinks of an attorney, the image of a sophisticated professional surrounded by paperwork comes to mind. From online documents and filings to video depositions and sophisticated virtual models, the reality is that technology has made its way into law firms. Yet, we still find that many lawyers are slow to embrace social media.

Attorneys do use Facebook, Instagram, or LinkedIn but often for personal reasons: to connect with family and friends, to network, and to scroll aimlessly in hopes of getting their minds off their long to-do list. Few really leverage social media to brand themselves or their firms.

When done strategically, social media brings a high ROI, makes a law firm feel more approachable, provides potential clients an easy way to engage, and allows attorneys to easily and quickly be seen as experts in their industry.

The Numbers Don’t Lie

According to Statista, 3.02 billion people around the world are expected to be active social media users...