By now, you have probably heard about the exclusive new social platform called Clubhouse. However, if you have tried to join and been put on a waiting list, you are not alone. So, what is all the fuss about?

What is Clubhouse?

Clubhouse is a unique iPhone-only social media platform that allows users to join audio chat rooms to discuss topics. You can choose to participate (meaning speak and listen) or listen only. 

Clubhouse was launched in 2020 by a small group of Silicon Valley tech workers and venture capitalists who wanted to stay in touch during the pandemic. Today, Clubhouse is worth $1 billion and has millions of users, many of them heavy hitters like Mark Zuckerberg, Elon Musk, and other well-known celebrities.

One interesting note about this platform is that Clubhouse has a moderator who allows each person to voice their opinion and can kick someone out if they see fit. Depending on the topic, Clubhouse has individual “rooms” or groups, and people can also open private cha...

By Katherine Doble, President of Ingage Biz

As the world continues to deal with COVID-19, organizations have adapted. I often hear the line, “When the pandemic ends…” But, the reality is the pandemic has altered our behaviors forever. Organizations seeking to return to a pre-pandemic operation would not only be met with resistance, but it would also be detrimental to success in 2021 and beyond. 

Prior to this year, law, financial, and healthcare firms as well as government agencies and educational institutions were able to pick and choose which level they embraced technology. In fact, many would argue these five are ripe for disruption and the pandemic may have accelerated it. 

As the novel coronavirus infiltrates our economy, organizations have no choice but to re-evaluate and change the manner in which they practice, conduct business, and implement a digital strategy.

These are the five online strategies organizations must consider heading into 2021: 

Your online presence is imperat...

By Katherine Doble 

There are several items that law firms need to be prepared for now in order to handle an influx of clients, an acceleration of legal proceedings, and new public-facing expectations from clients once a vaccine does finally arrive.

The race for an approved COVID-19 vaccine continues to engross the world, and while there’s no debate about the ultimate distribution of medicine providing a return to a more recognizable society, the way in which businesses operate, especially law firms, have been forever altered. As a matter of fact, an effort by any law firm seeking to return to a pre-pandemic operation would not only be met with resistance, it would be detrimental to success looking ahead to 2021 and beyond.

Prior to COVID-19, the legal industry, and law firms in general, was able to choose the level in which it embraced technological change. In fact, many would argue that the field itself has been notoriously slow to do so. Despite this, as the novel coronavirus inf...

The ad boycott against Facebook was supposed to be a drumbeat signaling change; a steady, crescendoing chorus of dissenters whose buying power was so strong that their absence would be noted and would bring true change to Facebook.

“There hasn’t been a lot of change,” said Katherine Doble, the president of INGAGE Biz, a digital marketing firm that helps small and medium-sized businesses. “Companies are finding themselves in a Catch-22. Some might silently transition back, they might be feeling the impact of diminished sales and lower traffic.”

“Facebook and Instagram ads are huge in the sense of, that’s where you’re going to find your target audience,” she said. “Especially when it comes to businesses that don’t have recognizable names. When you’re an REI, and you’re looking for hunting supplies, you know you’re looking for REI. But when you’re a beginner, you’re really reliant on these platforms to build up and establish a brand, especially right now when there are limited outreach ...

The face of Facebook advertising is about to change. With Apple’s rollout of iOS14 in September, Facebook issued a short statement to advertisers letting them know that their formerly hyper-targeted ads, as facilitated by the Facebook Audience Network platform, might not work anymore. As first reported by Axios, this will likely have a huge impact on the advertising industry, of which Facebook plays a huge part in the U.S. But while this may be bad for the advertisers and for Facebook, this could be a win for users’ privacy.

“Companies will have to get more strategic,” said Katherine Doble, the president of INGAGE Biz, a marketing and advertising firm. “This will really impact those who were using Facebook as a means to determine their audience.”

“We’re so used to seeing ads, that we probably won’t realize if they’ve changed or not,” Doble said. “The companies are going to catch up or figure out other ways around this.”

Read more in Yahoo News.

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Competition is fierce among law firms, and you need to set yourself apart to be seen and heard. The best way to do that is through online campaigns. Modern technology has drastically changed the way people access goods and services. It has also revolutionized how we market our wares. If you do not embrace this technology now, you will be left behind, and your bottom line will suffer. The answer is clear; your law firm needs to embrace online campaigns to succeed in this digital age. 

Why Online Campaigns?

If you haven’t yet decided to jump on board with online marketing, here are a few reasons you might want to consider it:

1. Online campaigns drastically improve the quality of communication between you and your clients. You meet them where they live, on social media, and by email.
2. You can customize your message and target a specific audience or demographic to showcase your services for those who need what you offer.
3. If you want to reach a wider audience, this is how to do it. Trad
...

Your law firm is a business, and like many firms, you may have relied on traditional forms of advertising and avoided the digital space. However, this modern age of technology has changed the landscape and demands a fertile online presence. To stay relevant and keep up with your competitors, you need an online marketing campaign. 

Brace yourself, though; an online marketing campaign will change things in a very positive way. Are you ready?

Why an Online Marketing Campaign?

The goal of any digital marketing plan is to reach an audience, inform them about your services, and invite them to join you in the conversation. You want to connect with them to cultivate a relationship before they ever call you for help. 

Most firms don’t have the time or resources to handle digital marketing in-house, so they outsource to a company like ours that knows the ropes and how to achieve your goals the fastest way possible. 

The Benefits of Online Marketing

The benefits of digital marketing are num...

Like most of you, Hamilton was on repeat in our house a few weeks ago. Every member of the household was humming some Hamilton tune at one point.  While the Disney Plus release ignited a new spark in old fans and created an army of new ones, this fan realized that there are a number of marketing lessons we can learn from Hamilton.  

Yes, social media, email marketing, and digital ads didn’t exist in the 1700s but the basics of communication and negotiation still ring true today. 

Here are the five lessons from Lin Manuel Miranda’s Hamilton you should apply to your businesses’ marketing campaign: 

Don’t wait for it. 

I meet a lot of business owners who tell me they aren’t ready for marketing yet or they still have to figure out a list of items before they can focus on marketing. Similar to so many things in life, chances are that if you wait, you’re going to get passed by.  Either the market or your competition is going to leave you behind while you “wait for it.” 

So while it may ...

I was working with the team on onboarding a new law firm and quickly realized that no matter how great a job we did, our campaign was going to fail. 

Why? The law firm’s process of scheduling calls and vetting new clients was cumbersome, required physical paperwork, and was reliant on too many people. 

In working with eCommerce clients, we know that the speed of purchase is key. We live in a culture of one-click buttons that do everything from making a purchase, scheduling appointments, and signing up for events. Amazon has set the pace.  

No matter how much networking or many search ads, social media posts, email marketing pieces a law firm does, they’re going to miss out on business opportunities if they don’t automate the scheduling and vetting process.  

After the initial call, I tasked our INGAGE team with developing a new process for vetting prospective clients for digital marketing services and onboarding them.  

Here’s how we build automation into law firms: 

Our Approach...