Learn how to recruit and retain top talent during the Great Resignation with Katherine Doble, CEO of INGAGE,  a full-service legal and financial marketing firm. Chat with us at [email protected]

Are you wondering how to use a webinar to drive more clients to your law firm? Katherine Doble of INGAGE, a full-service legal and financial marketing firm, explains how law firms can use webinars to build your audience's trust, keep in touch with them, and finally establish those relationships so you can then turn them into clients. Chat with us at [email protected]

In the field of law, chances are there are hundreds of attorneys who provide the same legal services you do. They may not have the same amount of experience, track record, practice the exact same way, or are not as well-versed as you are in a particular area however, to the average client not much of this will matter when making a decision on who to hire. The reality is that most clients chose to retain your firm because you had checked off three boxes for them - know, like, and trust and those three boxes are the keys to a successful legal marketing campaign.

Know, Like, and Trust Equation 

The know, like, trust, the principle is a common term amongst marketers and can be applied to all industries. In order to have a chance at retaining a client, they first need to know you. That seems simple - right? Brand awareness is the most often overlooked step in a law firm’s marketing.  

The second and most crucial step is “like.” As we learned when we were young children, there is no simp...

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As a kid, my dad would regularly sit myself and my siblings down for one of his life lessons discussions. One of his favorite rules of life was to “never put all of your eggs into one basket.” During his lecture, he even went as far as to collect baskets for each one of us and use eggs from our refrigerator to illustrate what happens when you break this lesson. Needless to say, my mom was not pleased with the mess but his point was well taken. Diversification is important in almost all aspects of life and the same rule rings true in digital marketing. 

Earlier this month, Facebook, Instagram, and WhatsApp crashed for several hours leaving businesses that were solely utilizing these platforms for marketing to rethink their strategy. Our legal marketing clients were relieved we guided them towards using a multi-channel marketing approach focused on data collection.   

What is a multi-channel legal marketing strategy?

In the most basic form, it’s “never putting all of your eggs in one ...

It was an honor to be invited to speak amongst my fellow panelists and small business owners at the United Way Business breakfast. We had the opportunity to discuss the challenges and changes in the post-pandemic workplace. We heard from industry experts: Chris Collie of Engaged Talent Solutions and Goldman Sachs 10,000 Small Businesses Program at Miami Dade College; and R. Edward Rosenberg, Esq of Sorondo Rosenberg Legal PA. Moderated by Pamela Fuertes, of Goldman Sachs 10,000 Small Businesses Program at Miami Dade College, together we discussed the different challenges and opportunities workplaces are facing as we begin to transition through and out of this pandemic. The conversation was an important one, now more than ever we as business owners need to take a moment and reflect on what is working in our businesses and what we can improve upon. In order to continue to succeed it takes navigating an ever-changing environment and paying attention to the little things. Lastly, I wanted ...

I hear it over and over again, “we want to grow our law firm but it’s not easy...” 

A few follow up questions, and the real issue is revealed, “I understand why the Bar association has so many rules and regulations when it comes to advertising to clients, but it makes it almost impossible for us to utilize today’s technology.” 

My answer is always the same, “you are going after the wrong audience.” 

Instead of chasing one client, law firms should be focusing on building referral networks. It’s that basic BNI concept you always hear about - farming versus hunting. A strong referral marketing campaign does two things - eliminates most Bar advertising restrictions and can significantly increase the number of new cases.  

I’ll give an example, a family law firm recently reached out to us at INGAGE and asked me to discuss handling their online advertising campaign. On our discovery call, the firm shared that they had hired and fired over seven different marketing companies to execute th...

Attorneys are finally going digital. Social distancing measures brought about by COVID-19 accelerated the adoption of online tools for many organizations—even among notoriously "old school" lawyers.

By Katherine Doble | September 21, 2021

While vaccines are being rolled out and offices are slowly starting to reopen, many of the technological advancements law firms made last year seem to be here to stay. According to Clio’s 2020 Legal Trends Report, 83% of attorneys say they plan to continue using video conferencing software to meet with clients after the pandemic, and 96% will continue to store data in cloud-based servers.

The importance of digital marketing has also risen exponentially across all industries. Deloitte’s 2021 Global Marketing Report revealed that members of the C-suite think digital technology (68%) and marketing (63%) will be the most critical functional areas to their businesses over the next year. And according to a recent report released by McKinsey & Co., busine...

Apple has announced that with an upcoming update to iOS 14, they are going to make changes to how apps collect and track data. With this update, Apple will require all apps in the App Store to prompt users to opt-in or opt-out of allowing their data to be collected and shared. Additionally, Apple will disallow the sharing and collection of some data to protect users’ privacy. 

In response, Facebook sent out a notice to its business customers alerting them of the change and explaining how it will affect things going forward. 

The Effect on Facebook Ads

This change could negatively affect Facebook’s ability to receive and process conversion events, especially when using tools like Facebook Pixel. The bottom line is that businesses using personalized ads will have a much more difficult time collecting data and targeting specific audiences on Apple’s mobile devices. 

Although this change may seem minor, as more and more people opt-out of tracking with mobile apps, Facebook will not be ...