Typically, when one thinks of an attorney, the image of a sophisticated professional surrounded by paperwork comes to mind. From online documents and filings to video depositions and sophisticated virtual models, the reality is that technology has made its way into law firms. Yet, we still find that many lawyers are slow to embrace social media.

Attorneys do use Facebook, Instagram, or LinkedIn but often for personal reasons: to connect with family and friends, to network, and to scroll aimlessly in hopes of getting their minds off their long to-do list. Few really leverage social media to brand themselves or their firms.

When done strategically, social media brings a high ROI, makes a law firm feel more approachable, provides potential clients an easy way to engage, and allows attorneys to easily and quickly be seen as experts in their industry.

The Numbers Don’t Lie

According to Statista, 3.02 billion people around the world are expected to be active social media users by 2021. T...