For decades, word-of-mouth referrals have been the lifeblood of many Tampa law firms. A trusted client recommendation has long been a golden ticket for securing new business. But in 2025, relying solely on reputation whispers isn’t enough. In an age of Google searches, digital-first impressions, and media-driven trust, law firms must take a more proactive approach to public relations (PR) to remain relevant and competitive.

The Digital Shift in Legal Visibility

Think about how most people find a lawyer today. It starts with a problem - and a search engine. Prospective clients are no longer waiting for a cousin’s coworker’s recommendation. They’re typing "business attorney Tampa" into Google. They’re skimming reviews, checking social media, and evaluating credibility based on what appears in the first five seconds of online exposure.

This digital behavior means that if your law firm doesn’t have a clear, consistent, and compelling presence online, you risk being invisible. That’s whe...

When it comes to the international disputes arena, the legal landscape is undergoing rapid and consequential change. Treaties are unraveling overnight, new tariffs are emerging almost overnight, and sanctions are expanding in response to rising geopolitical tensions. Just as swiftly as the global order shifts, attorneys in the field should be just as strategic in how they cultivate visibility and public authority. Journalists turn to sources they trust, trust that was built through timely engagement and strong relationships, both with the media and the public. That’s where media relations comes in.

A smart public relations strategy combines earned media with organic reach across platforms like LinkedIn, where attorneys can amplify their insights and stay visible between news cycles. A strong integrated marketing partner helps make that happen, turning legal expertise into sustained influence.

When the World Moves Fast, Your Voice Should Move Faster

At INGAGE, we engage in media moni...

INGAGE Biz (INGAGE), a leading marketing and communications firm in the sectors of legal, real estate, government, and education, announced the official launch of its Public Affairs division within the firm with the addition of Helen Roldan as Senior Director, Public Affairs.  The expansion underscores INGAGE’s rapid growth in response to Florida’s public and private sector needs.  

In her role, Helen will help establish the strategic direction of the firm’s Public Affairs division, ensuring a continued track record of securing client wins and providing seamless integration between the firm’s Digital Marketing and Public Relations teams. Helen’s expertise will be critical in guiding client campaigns through complex policy environments and mobilizing public support on issues that matter across Florida.

“Helen’s experience at the intersection of local government, communications, and grassroots engagement makes her an ideal fit for INGAGE,” said Katherine Doble, Founder and President of...

Public perception and trust in government reveals a paradox at the heart of society. While communities demand transparency and accountability, trust in public institutions continues to decline. This is where strategic public relations and public affairs become essential as drivers of civic engagement, legitimacy, and long-term impact. By turning complex policy and decision-making into inclusive, accessible, and community-centered dialogue, PR helps governments earn trust and build stronger connections with the people they serve. 

In cities like Miami, where diverse populations, rapid development, and widening economic gaps converge, this type of communication is mission-critical. The 2024 Edelman Trust Barometer underscores this urgency, showing that only 50% of people worldwide believe their government will do what is right.

When communication fails, skepticism rises. When communication is strategic, transparent and community-centered, governments can rebuild trust and influence in ...

What if someone told you the grass really is greener on the other side? On that other side is outsourced marketing. Sourcing external teams that fit a business’ needs with the experience to match has been a strategy that is being regarded as one of the most effective growth strategies. 

But, outsourcing isn’t just a penny-saver. It’s how modern businesses scale smarter, not harder. Whether a business is growing quickly or seeking new ideas, working with external marketing experts can bring fresh perspectives and add a level of performance that in-house teams may struggle to match, especially under budget and time constraints. 

In-House Marketing Limits Internal Bandwidth and Time Is a Costly Resource

When internal marketing teams are juggling the weight of campaign execution, stakeholder requests, and last-minute projects, it doesn’t take long for strategic priorities to become low priority. Instead of focusing on long-term growth, teams shift to short-term survival mode, leaving bi...

When a new development project is on the horizon, it's natural for developers to focus first on designs, permits, budgets, and timelines. But if you want the community to be on your side to make sure your project actually gets past the finish line, there’s another element that needs to be part of the conversation from the start, and that’s public affairs.

In a 2023 study by ​​coUrbanize, results indicate that residents under 50 tend to be more supportive of housing projects. The problem with that? This age group has historically been less likely to be at public meetings and show their support in front of elected officials who have the final say in whether a project gets approved or not. That doesn’t mean it’s impossible to get their voices heard, but it does mean more work is necessary to ensure constituent advocacy is achieved.

Don’t Wait Until the Finish Line to Think About the Community

Getting community support and stakeholder buy-in isn’t something that happens overnight, and i...

You know that one competitor, the firm, company, or brand you keep seeing everywhere? They pop up in your LinkedIn feed, show up in headlines, and seem to follow you with Google Ads. That’s not by accident. It’s the result of a well-executed integrated marketing strategy. 

In today’s crowded and competitive digital space, breaking through the noise and maintaining credibility is hard. The organizations that stand out are the ones engaging in integrated marketing communications, a unified approach that brings public relations (PR), digital marketing strategy, and search engine optimization (SEO) together to deliver messaging across all channels.

The traditional boundaries between PR and marketing have largely disappeared and it’s for the better. Organizations that succeed are the ones adopting a connected approach, where PR’s storytelling and media outreach work in tandem with digital marketing’s precise audience targeting and SEO’s online visibility.

When these departments collabora...

The role of public affairs professionals in influencing both perception and decision-making has become increasingly critical for organizations and policymakers looking to ensure progress. Particularly where the popularity of social media and increased connectivity through smartphones and communication apps are concerned, having rapidly evolved the landscape for government agencies, real estate developers and entities requiring public approvals. In a short amount of time, one disgruntled individual can quickly galvanize an opposition group and derail the best-laid plans. 

Public affairs is a broad discipline that encompasses government relations, media communications, digital marketing, corporate and social responsibility, and stakeholder engagement. Unlike traditional public relations, which focuses on shaping public opinion, public affairs is policy-driven, bridging the gap between businesses, advocacy groups, and governmental entities to foster dialogue and policy or land use alignm...

When it comes to public relations (PR), one of the first questions many businesses ask is: How much does it cost? It’s a fair question, especially when you’re considering investing in PR to elevate your profile. However, like most things in business, the answer isn’t as simple as a flat fee. The cost of PR varies depending on a number of factors, including your goals, the PR agency you choose, and the services you require. To truly understand the value of PR, it’s important to grasp the elements that go into a successful PR campaign and what makes a great PR agency stand out.

Public Relations is About Building Credibility, Not Replacing Sales Teams

At its core, PR isn’t about simply pushing a product or replacing your sales team. It’s about building credibility, shaping narratives, and increasing visibility in a meaningful way. A great PR strategy works by amplifying your brand’s message, making sure it resonates with the right audience, not necessarily the biggest one. Everyone want...

Tampa, Fla. (February 21, 2025) - Miami-based INGAGE Biz (INGAGE), a leading marketing firm in the sectors of legal, real estate, government and education, announced the opening of a Tampa office and the promotion of Tampa-based  Michelle Lenhart to Senior Vice President, Public Relations and New Business Development. The expansion underscores INGAGE’s rapid growth in response to Florida’s influx of businesses and residents driving Tampa Bay’s development.  

In her expanded role, Michelle will lead the strategic direction, performance and growth of the public relations and business development departments, ensuring continued excellence and innovation across the region. Michelle’s expertise will be critical in establishing and fostering relationships with new clients while driving the continued success of INGAGE’s strategic initiatives in this new market.

With more than 15 years of distinguished experience in public relations, integrated marketing and strategic business development, M...