Attention Lawyers! Start blogging.

Blogging has become an essential part of marketing for businesses and professionals alike, including lawyers. Clients are more likely to search for legal services online, and a well-written blog can help lawyers establish their expertise, build trust with potential clients, and ultimately, land new clients. 

Establishing Expertise 

One of the primary benefits of blogging for lawyers is the opportunity to establish their expertise in a particular area of law. By writing about legal topics related to their practice area, lawyers can demonstrate their knowledge and experience to potential clients. This can help build trust and credibility with readers, who may be more likely to choose a lawyer who they perceive as an expert in their field. For example, a criminal defense attorney who regularly writes about criminal law and related topics can establish themselves as an authority in their field. This can help them attract clients who are looking for ...

I am Kyle Ean Haggerty, Director of Business Development with INGAGE Digital Marketing and Public Relations, and this is your Marketing Moment. 

• Today's moment is dedicated to one of your core constituents, Attorneys.
• As we service all industries, one of our specialties is Marketing and Public Relations for the Legal Industry. 
• Our social media management strategies present our clients on all platforms. 
• One of our biggest challenges with our attorney clients is that they need to view TikTok as a viable platform for Marketing.
• AND THIS IS A MISTAKE. 
• AND LET ME TELL YOU WHY… here are the facts

First: The TikTok Hashtag, "LawTok, that is L.A.W.T.O.K., has attracted over 1.8 billion views gaining popularity on this platform. 

Second: TikTok has over 1 billion active users, making it the world's 6th most-used social media platform. 

Third: Creating and posting videos on TikTok is much easier than on YouTube. Even if your videos are rough around the edges, you can still get ma...

A Deep Dive into Post Frequency and How it Impacts Your Business

In today's digital age, social media has become an indispensable tool for businesses to engage with customers, promote their products or services, and generate leads. However, finding the perfect balance in posting frequency is essential for maintaining a strong online presence without overwhelming your followers. It can be tempting to treat social media with a waterfall effect, posting in a stream of consciousness; however, posting too much can have a negative impact on your business. 

Understanding Post Frequency

Post frequency refers to the number of times a business (you!) shares content on its social media channels within a given period, usually a day or a week. Depending on the platform, this includes posts with images, videos, links, or just text. The frequency of these posts plays a role in your marketing strategy, so it is key to find the sweet spot that garners the most engagement and potential business. U...

The world is evolving rapidly, and so is technology. Artificial intelligence (AI) has become a game-changer in almost every industry, including the legal profession. At INGAGE, we are always looking for ways to improve results for our clients and have been utilizing AI in varied forms for many years. 

Many law firms are beginning to consider how to use AI to support their marketing strategies and improve their results. However, like any other technology, AI has its pros and cons. In this blog post, we'll explore the advantages and disadvantages of using AI for marketing your law firm.

Pros:

Personalization

AI technology can be used to personalize your marketing efforts. With AI, you can analyze data to understand your target audience better, their behavior, and preferences. You can use this information to tailor your marketing efforts to their needs as well as likes and dislikes, which can result in higher engagement and conversion rates.

Automation

AI can automate routine mar...

Is legal expertise and experience all you need to grow your practice? In today's competitive market, that is simply not enough. According to the 2021 American Bar Association’s National Lawyer Population Survey, there are approximately 1.34 million licensed lawyers in the United States.

For a law firm to stand out from the crowd and attract high-quality clients, you need a comprehensive marketing plan that includes public relations (PR) services. 

Here are some compelling reasons why public relations should be an essential part of your legal marketing strategy:

1.   Establish Yourself as a Legal and Practice Area Thought Leader

By leveraging PR, you can position yourself as a thought leader in your practice area. With expertly crafted pitches and press releases, you can secure media coverage and speaking opportunities that showcase your legal expertise. This not only builds credibility and authority in the eyes of potential clients but also sets you apart from other attorneys i...

Artificial Intelligence (AI) is transforming marketing in many ways. AI can help businesses improve their marketing strategies, increase efficiency, and deliver better results. However, there are also some potential drawbacks to using AI for marketing purposes. Here are some pros and cons of using AI for marketing:

Pros

• Personalization: AI can analyze customer data and behavior to provide personalized recommendations, offers, and content.
• Efficiency: AI can automate tasks such as lead scoring, data analysis, and social media scheduling, which can save marketers time and resources.
• Predictive analytics: AI algorithms can analyze large amounts of data to predict future trends, identify new opportunities, and prevent potential problems.
• Improved customer experience: By analyzing customer interactions across multiple touchpoints, AI can help businesses provide a better customer experience.
• Real-time decision making: AI can provide real-time insights and recommendations, allowing ma...

Hello, I am Kyle Ean Haggerty, Director of Business Development with Ingage Biz, Digital Marketing and Public Relations, and this is your "Marketing Moment." 

I have two questions for you. 

First, what would people say about you if I said your name? 

Second, what would your customers say about your products, services, and reputation if I mentioned your business? 

You must answer both questions to know your personal and professional business brand. 

Building the right brand is essential in our competitive business world. 

Let's explore this.  

A business brand is built around an identity you create for your business and is independent of your name. A personal brand is built around you; your name and business name will be the same.

Pros: Personal brands are easier to create given all the online tools, like social media, personal websites, and numerous video platforms. They also allow for more flexibility. For instance, if the focus of your product offerings changes, it will be...

Hello, I am Kyle Ean Haggerty, Director of Business Development for INGAGE digital marketing and Public relations, and welcome to your Marketing Moment. 

I am here in Little Rock, Arkansas, having a few strategy meetings with clients. The one thing we discussed was a possible economic downturn in 2023, especially for the legal industry. Here at Ingage, our specialties are Legal, Finance, Government, and Non-Profits; as we have clients in dozens of industries, I would like to review why marketing is crucial during troubled financial times. 

• First, It is your marketing strategy that brings clients through the door. Marketing is the engine that drives revenue. Would you take a road trip without putting gas in your car? Of course not; you won't go far riding on empty. 
• Second, you sole practitioners and small business owners may feel compelled to slash your advertising and marketing budget to save money or make payroll; this is understandable. But what about next month's payroll? You ...

New year, new me, new business goals.

Am I right?

As we step into the new year, our legal marketing team is busy reviewing last year’s results and
setting new goals with clients. We’re also vetting inquiries from new law firms who are seeking
out ways to increase their leads in 2023.

Simultaneously, most of us are making personal goals and most often those include a health
component. Personally, I’m focusing on incorporating 20 minutes of yoga into my morning
routine and an hour workout in the evenings as well as continuing to cut out processed foods.

Over the eleven years of running this marketing firm, I’ve learned to potential red flags when
speaking to prospective clients and there are four words that will stop me dead on my track
every time – “I need results now.”

Here’s the problem, nothing great is built in a day. Working out once will not get you in shape.
Eating a salad for lunch will not help you lose weight. Investing in marketing for less than 6
months will not get you to the ...

According to state and federal laws, companies must keep different types of records for a specific amount of time in the business world. For example, accounting records should be retained for a period of seven years in case of an audit. In terms of advertising, the state laws differ. Here are how those laws apply to California.

California Law Regarding Retention of Advertising Records

Prior to 2018, the State of California required lawyers and law firms to retain all advertising records for a minimum period of two years. The revision states:

“The requirement that a lawyer retain copies of all advertisements for two years has become increasingly burdensome, and such records are seldom used for disciplinary purposes. Thus, the Commission, with the concurrence of the ABA Commission on Responsibility in Client Development, is recommending the elimination of the requirement that records of advertising be retained for two years.” 

Additionally, the board recognized that a website is an e...