As a kid, my dad would regularly sit myself and my siblings down for one of his life lessons discussions. One of his favorite rules of life was to “never put all of your eggs into one basket.” During his lecture, he even went as far as to collect baskets for each one of us and use eggs from our refrigerator to illustrate what happens when you break this lesson. Needless to say, my mom was not pleased with the mess but his point was well taken. Diversification is important in almost all aspects of life and the same rule rings true in digital marketing. 

Earlier this month, Facebook, Instagram, and WhatsApp crashed for several hours leaving businesses that were solely utilizing these platforms for marketing to rethink their strategy. Our legal marketing clients were relieved we guided them towards using a multi-channel marketing approach focused on data collection.   

What is a multi-channel legal marketing strategy?

In the most basic form, it’s...

It was an honor to be invited to speak amongst my fellow panelists and small business owners at the United Way Business breakfast. We had the opportunity to discuss the challenges and changes in the post-pandemic workplace. We heard from industry experts: Chris Collie of Engaged Talent Solutions and Goldman Sachs 10,000 Small Businesses Program at Miami Dade College; and R. Edward Rosenberg, Esq of Sorondo Rosenberg Legal PA. Moderated by Pamela Fuertes, of Goldman Sachs 10,000 Small Businesses Program at Miami Dade College, together we discussed the different challenges and opportunities workplaces are facing as we begin to transition through and out of this pandemic. The conversation was an important one, now more than ever we as business owners need to take a moment and reflect on what is working in our businesses and what we can improve upon. In order to continue to succeed it takes navigating an ever-changing environment and paying attention to the little things. Lastly, I...

I hear it over and over again, “we want to grow our law firm but it’s not easy...” 

A few follow up questions, and the real issue is revealed, “I understand why the Bar association has so many rules and regulations when it comes to advertising to clients, but it makes it almost impossible for us to utilize today’s technology.” 

My answer is always the same, “you are going after the wrong audience.” 

Instead of chasing one client, law firms should be focusing on building referral networks. It’s that basic BNI concept you always hear about - farming versus hunting. A strong referral marketing campaign does two things - eliminates most Bar advertising restrictions and can significantly increase the number of new cases.  

I’ll give an example, a family law firm recently reached out to us at INGAGE and asked me to discuss handling their online advertising campaign. On our discovery call, the firm shared...

Attorneys are finally going digital. Social distancing measures brought about by COVID-19 accelerated the adoption of online tools for many organizations—even among notoriously "old school" lawyers.

By Katherine Doble | September 21, 2021

While vaccines are being rolled out and offices are slowly starting to reopen, many of the technological advancements law firms made last year seem to be here to stay. According to Clio’s 2020 Legal Trends Report, 83% of attorneys say they plan to continue using video conferencing software to meet with clients after the pandemic, and 96% will continue to store data in cloud-based servers.

The importance of digital marketing has also risen exponentially across all industries. Deloitte’s 2021 Global Marketing Report revealed that members of the C-suite think digital technology (68%) and marketing (63%) will be the most critical functional areas to their businesses over the next year. And according to...

Apple has announced that with an upcoming update to iOS 14, they are going to make changes to how apps collect and track data. With this update, Apple will require all apps in the App Store to prompt users to opt-in or opt-out of allowing their data to be collected and shared. Additionally, Apple will disallow the sharing and collection of some data to protect users’ privacy. 

In response, Facebook sent out a notice to its business customers alerting them of the change and explaining how it will affect things going forward. 

The Effect on Facebook Ads

This change could negatively affect Facebook’s ability to receive and process conversion events, especially when using tools like Facebook Pixel. The bottom line is that businesses using personalized ads will have a much more difficult time collecting data and targeting specific audiences on Apple’s mobile devices. 

Although this change may seem minor, as more and more people opt-out of tracking with...

By now, you have probably heard about the exclusive new social platform called Clubhouse. However, if you have tried to join and been put on a waiting list, you are not alone. So, what is all the fuss about?

What is Clubhouse?

Clubhouse is a unique iPhone-only social media platform that allows users to join audio chat rooms to discuss topics. You can choose to participate (meaning speak and listen) or listen only. 

Clubhouse was launched in 2020 by a small group of Silicon Valley tech workers and venture capitalists who wanted to stay in touch during the pandemic. Today, Clubhouse is worth $1 billion and has millions of users, many of them heavy hitters like Mark Zuckerberg, Elon Musk, and other well-known celebrities.

One interesting note about this platform is that Clubhouse has a moderator who allows each person to voice their opinion and can kick someone out if they see fit. Depending on the topic, Clubhouse has individual “rooms” or groups, and people can also...

By Katherine Doble, President of Ingage Biz

As the world continues to deal with COVID-19, organizations have adapted. I often hear the line, “When the pandemic ends…” But, the reality is the pandemic has altered our behaviors forever. Organizations seeking to return to a pre-pandemic operation would not only be met with resistance, but it would also be detrimental to success in 2021 and beyond. 

Prior to this year, law, financial, and healthcare firms as well as government agencies and educational institutions were able to pick and choose which level they embraced technology. In fact, many would argue these five are ripe for disruption and the pandemic may have accelerated it. 

As the novel coronavirus infiltrates our economy, organizations have no choice but to re-evaluate and change the manner in which they practice, conduct business, and implement a digital strategy.

These are the five online strategies organizations must consider heading...

By Katherine Doble 

There are several items that law firms need to be prepared for now in order to handle an influx of clients, an acceleration of legal proceedings, and new public-facing expectations from clients once a vaccine does finally arrive.

The race for an approved COVID-19 vaccine continues to engross the world, and while there’s no debate about the ultimate distribution of medicine providing a return to a more recognizable society, the way in which businesses operate, especially law firms, have been forever altered. As a matter of fact, an effort by any law firm seeking to return to a pre-pandemic operation would not only be met with resistance, it would be detrimental to success looking ahead to 2021 and beyond.

Prior to COVID-19, the legal industry, and law firms in general, was able to choose the level in which it embraced technological change. In fact, many would argue that the field itself has been notoriously slow to do so. Despite this, as the novel...

The ad boycott against Facebook was supposed to be a drumbeat signaling change; a steady, crescendoing chorus of dissenters whose buying power was so strong that their absence would be noted and would bring true change to Facebook.

“There hasn’t been a lot of change,” said Katherine Doble, the president of INGAGE Biz, a digital marketing firm that helps small and medium-sized businesses. “Companies are finding themselves in a Catch-22. Some might silently transition back, they might be feeling the impact of diminished sales and lower traffic.”

“Facebook and Instagram ads are huge in the sense of, that’s where you’re going to find your target audience,” she said. “Especially when it comes to businesses that don’t have recognizable names. When you’re an REI, and you’re looking for hunting supplies, you know you’re looking for REI. But when you’re a beginner, you’re really...

The face of Facebook advertising is about to change. With Apple’s rollout of iOS14 in September, Facebook issued a short statement to advertisers letting them know that their formerly hyper-targeted ads, as facilitated by the Facebook Audience Network platform, might not work anymore. As first reported by Axios, this will likely have a huge impact on the advertising industry, of which Facebook plays a huge part in the U.S. But while this may be bad for the advertisers and for Facebook, this could be a win for users’ privacy.

“Companies will have to get more strategic,” said Katherine Doble, the president of INGAGE Biz, a marketing and advertising firm. “This will really impact those who were using Facebook as a means to determine their audience.”

“We’re so used to seeing ads, that we probably won’t realize if they’ve changed or not,” Doble said. “The...