Why SEO Is a Team Effort

Search Engine Optimization (SEO) is often viewed as a specialized task, something a single person or a small team handles with a mix of keywords, backlinks, and technical fixes. But in practice, effective SEO is never siloed. It’s a collective effort that draws strength from every corner of your marketing strategy.

From public relations and content creation to user experience (UX) design and development, every part of your marketing ecosystem plays a role in how your brand shows up in search.

A unified marketing strategy supports long-term SEO success. Here’s how different teams can align to make a measurable impact.

Content Strategy

Content is the foundation of any SEO plan. Whether it's blog posts, service pages, product descriptions, or guides, content is how people find your brand. Content must meet the needs and interests of your audience while following SEO rules.

To do this, your SEO and content teams need to work closely together. They should research keywords and topics, optimize on-page elements, and build a strong internal linking structure.

When writers, editors, and SEO professionals work together, the content becomes more engaging and when writers, editors, and SEO professionals work together, they create content that’s engaging, easy to read, and more likely to appear at the top of search results.

UX and Design

Search engines reward sites that offer a seamless, helpful experience. That means:

• Fast load times
• Clear navigation
• Mobile responsiveness
• Accessible design

These are all SEO factors that should play a prominent role in your website’s UX and design factors.

Prioritizing SEO early on in a website design process enables your UX team to make decisions that not only delight users but also support your site’s visibility and performance.

Social Media

Social media helps improve SEO by sharing your content with more people, increasing visibility, and encouraging engagement that can lead to backlinks and more website traffic. It also highlights trending topics that can guide your keyword strategy. As Forbes shared in July of 2025, Instagram posts from public business and creator accounts are now eligible to appear in Google search results, making the platform an even more powerful channel for timely content discovery and SEO visibility. 

Public Relations

Being featured in reputable online media outlets, industry publications, and authoritative websites can significantly strengthen your SEO strategy. These mentions often lead to high-quality backlinks, which are an important ranking factor for search engines. They also help establish topical authority by signaling your organization is a trusted source within your industry. In addition, they enhance credibility with both users and search engines, supporting long-term visibility and trust among target audiences.

When your PR team works in tandem with SEO, they can focus on getting your content published on reputable websites, include important keywords in links, and help your website show up higher in search results.

Great PR stories can also be repurposed into high-performing content across your website and social channels, further boosting your SEO.

Email Marketing

Email marketing plays a key role in enhancing your SEO efforts by driving repeat website visits, encouraging link engagement, and increasing shares. It effectively:

• Promotes new blog posts and landing pages
• Brings users back to site pages, improving dwell time
• Supports conversions that contribute to your site’s authority and relevance

By coordinating web content and email marketing calendars, you can maximize the reach and impact of all your published materials, strengthening overall digital presence.

Customer Insights

Nobody knows your audience better than your customer support and sales teams. They hear real questions, objections, and terminology that can feed directly into SEO strategy:

• What keywords do customers use to describe your product?
• What are their pain points or priorities?
• What questions come up again and again?

SEO thrives on relevance. Your front-line teams working in tandem with your behind-the-scenes SEO support system help ensure your content and messaging are aligned with how real people - your prospective customers, clients, referral base - search.

Analytics

Every marketing function generates valuable data, and SEO depends on this information to thrive. By integrating analytics across content, social media, UX, email, and PR efforts, you gain a comprehensive understanding of which marketing channels are driving organic growth, which web pages are converting effectively, and which may need improvement. The most impactful SEO insights come from cross-functional analysis, and the best results emerge when teams collaborate to act on those insights together.

If you’re looking for the right SEO team that offers a full range of marketing services, connect with us.

Author-

Baneet Shahpuri

Account Director