If there are two things INGAGE’s Vice President of PR knows best, it’s emergency marketing and how to manage backchannel communications to de-escalate and resolve high-stakes crises. Combining her expertise in both while leveraging personal experiences and best practices gained from her 15+ years of partnering with corporations and navigating global events, Olya educates on the power of crisis communications and how industry leaders can navigate crises effectively and ethically in this Forbes article by Edward Segal.

Olya shares how behind-the-scenes conversations and coordination with stakeholders can create a path toward transparency and avert public outrage and market disruptions. In corporate crises, she emphasizes how internal communications and alignment are essential before going out into the media spotlight.

Read all of Olya’s expert insights here in Forbes.