I am Kyle Ean Haggerty, Director of Business Development with INGAGE Digital Marketing and Public Relations, and this is your Marketing Moment.
First: The TikTok Hashtag, "LawTok, that is L.A.W.T.O.K., has attracted over 1.8 billion views gaining popularity on this platform.
Second: TikTok has over 1 billion active users, making it the world's 6th most-used social media platform.
Third: Creating and posting videos on TikTok is much easier than on YouTube. Even if your videos are...
The world is evolving rapidly, and so is technology. Artificial intelligence (AI) has become a game-changer in almost every industry, including the legal profession. At INGAGE, we are always looking for ways to improve results for our clients and have been utilizing AI in varied forms for many years.
Many law firms are beginning to consider how to use AI to support their marketing strategies and improve their results. However, like any other technology, AI has its pros and cons. In this blog post, we'll explore the advantages and disadvantages of using AI for marketing your law firm.
AI technology can be used to personalize your marketing efforts. With AI, you can analyze data to understand your target audience better, their behavior, and preferences. You can use this information to tailor your marketing efforts to their needs as well as likes and dislikes, which can result in higher engagement and conversion rates.
AI can automate...
Is legal expertise and experience all you need to grow your practice? In today's competitive market, that is simply not enough. According to the 2021 American Bar Association’s National Lawyer Population Survey, there are approximately 1.34 million licensed lawyers in the United States.
For a law firm to stand out from the crowd and attract high-quality clients, you need a comprehensive marketing plan that includes public relations (PR) services.
Here are some compelling reasons why public relations should be an essential part of your legal marketing strategy:
By leveraging PR, you can position yourself as a thought leader in your practice area. With expertly crafted pitches and press releases, you can secure media coverage and speaking opportunities that showcase your legal expertise. This not only builds credibility and authority in the eyes of potential clients but also sets you apart from...
Hello, I am Kyle Ean Haggerty, Director of Business Development with Ingage Biz, Digital Marketing and Public Relations, and this is your "Marketing Moment."
I have two questions for you.
First, what would people say about you if I said your name?
Second, what would your customers say about your products, services, and reputation if I mentioned your business?
You must answer both questions to know your personal and professional business brand.
Building the right brand is essential in our competitive business world.
Let's explore this.
A business brand is built around an identity you create for your business and is independent of your name. A personal brand is built around you; your name and business name will be the same.
Pros: Personal brands are easier to create given all the online tools, like social media, personal websites, and numerous video platforms. They also allow for more flexibility. For instance, if the focus...
Hello, I am Kyle Ean Haggerty, Director of Business Development for INGAGE digital marketing and Public relations, and welcome to your Marketing Moment.
I am here in Little Rock, Arkansas, having a few strategy meetings with clients. The one thing we discussed was a possible economic downturn in 2023, especially for the legal industry. Here at Ingage, our specialties are Legal, Finance, Government, and Non-Profits; as we have clients in dozens of industries, I would like to review why marketing is crucial during troubled financial times.
New year, new me, new business goals.
Am I right?
As we step into the new year, our legal marketing team is busy reviewing last year’s results and
setting new goals with clients. We’re also vetting inquiries from new law firms who are seeking
out ways to increase their leads in 2023.
Simultaneously, most of us are making personal goals and most often those include a health
component. Personally, I’m focusing on incorporating 20 minutes of yoga into my morning
routine and an hour workout in the evenings as well as continuing to cut out processed foods.
Over the eleven years of running this marketing firm, I’ve learned to potential red flags when
speaking to prospective clients and there are four words that will stop me dead on my track
every time – “I need results now.”
Here’s the problem, nothing great is built in a day. Working out once will not get you in shape.
Eating a salad for lunch will not help you lose weight. Investing in marketing...
I am Kyle Ean Haggerty, Director of Business Development with Ingage Digital Marketing and Public Relations, welcome to your MARKETING MOMENT.
Recently, I was in Orlando, Florida, teaching a workshop on Marketing and Public Relations and one of the business owners asked me a question that inspired me to make this video.
She stated and asked: "There are times when barely anyone visits my website, and then there are times when I have many visitors go to my website, but the potential clients are different from what I am looking for. Please tell me what to do.
Many business owners can relate to this, so I am giving you a quick checklist to consider when trying to raise the number of views on your website and attract more customers and the right clientele.
If the number of visitors to your website is low, add keywords that describe the nature of your business, products, and services. If you have already done that, then add words that are similar in...
Welcome to 2023! I am Kyle Ean Haggerty, Director of Business Development with INGAGE Biz, Digital Marketing & Public Relations. As we are starting this new year, many of you may be considering your New Year's resolutions for your business.
That is exciting!
Some people say that you should never look at the past and always look forward to the future. In some ways, this is true; however, you need to look at the success and failures of the past to determine what is best for your business in the future.
When considering your resolutions and marketing plans for 2023, it is essential to take an overview of 2022.
What was your return on investment?
Legal advertising in the state of California can be tricky. Attorneys must learn about the laws and follow them explicitly to remain compliant. The State Bar of California sets the regulations and enforces them. A legal professional may be subject to disciplinary action if they violate these rules.
According to the State Bar of California rule 7.2 on advertising, there are specific situations where you can pay for someone to recommend your law firm and others where it is prohibited. Some cases where it is okay for you to pay to have someone recommend your law services include:
Legal Referral - Attorneys can pay standard charges to hire a firm that offers legal recommendations as part of their regular services. The legal referral service must operate within the State Bar of California’s Minimum Standards for a Lawyer Referral Service in California.
Paid Advertising - A lawyer can pay for legitimate advertising or...
Lawyers and firms must be very careful when advertising in print ads, online, or other mediums. Each state has its own take on marketing for law firms, and California has some very interesting rules. One, in particular, applies to any misleading or false information in ads.
Advertising may apply to any public solicitation or private communication, such as email campaigns. Rule 7 of the California Bar rules on marketing state that any attorney or law firm's website must not contain any information that may be perceived as confusing, deceptive, or misleading.
Absolute statements like "best," "lowest," "most," "highest," "will," and
"better" should not be used in advertising or marketing as they imply assurances you cannot guarantee. Additionally, you cannot make false, misleading, or deceptive statements about your fees, services, or results.
The law also points out that the...