Why Lawyers Need To Be Blogging

Attention Lawyers! Start blogging.

Blogging has become an essential part of marketing for businesses and professionals alike, including lawyers. Clients are more likely to search for legal services online, and a well-written blog can help lawyers establish their expertise, build trust with potential clients, and ultimately, land new clients. 

 

Establishing Expertise 

One of the primary benefits of blogging for lawyers is the opportunity to establish their expertise in a particular area of law. By writing about legal topics related to their practice area, lawyers can demonstrate their knowledge and experience to potential clients. This can help build trust and credibility with readers, who may be more likely to choose a lawyer who they perceive as an expert in their field. For example, a criminal defense attorney who regularly writes about criminal law and related topics can establish themselves as an authority in their field. This can help them attract clients who...

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TikTok for Attorneys

 

I am Kyle Ean Haggerty, Director of Business Development with INGAGE Digital Marketing and Public Relations, and this is your Marketing Moment. 

  • Today's moment is dedicated to one of your core constituents, Attorneys.
  • As we service all industries, one of our specialties is Marketing and Public Relations for the Legal Industry. 
  • Our social media management strategies present our clients on all platforms. 
  • One of our biggest challenges with our attorney clients is that they need to view TikTok as a viable platform for Marketing.
  • AND THIS IS A MISTAKE. 
  • AND LET ME TELL YOU WHY… here are the facts

First: The TikTok Hashtag, "LawTok, that is L.A.W.T.O.K., has attracted over 1.8 billion views gaining popularity on this platform. 

Second: TikTok has over 1 billion active users, making it the world's 6th most-used social media platform. 

Third: Creating and posting videos on TikTok is much easier than on YouTube. Even if your videos are...

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The Pros and Cons of Using AI to Market Your Law Firm

The world is evolving rapidly, and so is technology. Artificial intelligence (AI) has become a game-changer in almost every industry, including the legal profession. At INGAGE, we are always looking for ways to improve results for our clients and have been utilizing AI in varied forms for many years. 

Many law firms are beginning to consider how to use AI to support their marketing strategies and improve their results. However, like any other technology, AI has its pros and cons. In this blog post, we'll explore the advantages and disadvantages of using AI for marketing your law firm.

 

Pros:

Personalization

AI technology can be used to personalize your marketing efforts. With AI, you can analyze data to understand your target audience better, their behavior, and preferences. You can use this information to tailor your marketing efforts to their needs as well as likes and dislikes, which can result in higher engagement and conversion rates.

Automation

AI can automate...

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Why Public Relations Services Should Be Part of Your Law Firm’s Marketing Plan

Is legal expertise and experience all you need to grow your practice? In today's competitive market, that is simply not enough. According to the 2021 American Bar Association’s National Lawyer Population Survey, there are approximately 1.34 million licensed lawyers in the United States.

For a law firm to stand out from the crowd and attract high-quality clients, you need a comprehensive marketing plan that includes public relations (PR) services. 

Here are some compelling reasons why public relations should be an essential part of your legal marketing strategy:

 

  1.   Establish Yourself as a Legal and Practice Area Thought Leader

By leveraging PR, you can position yourself as a thought leader in your practice area. With expertly crafted pitches and press releases, you can secure media coverage and speaking opportunities that showcase your legal expertise. This not only builds credibility and authority in the eyes of potential clients but also sets you apart from...

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Personal vs Business Brand

 

Hello, I am Kyle Ean Haggerty, Director of Business Development with Ingage Biz, Digital Marketing and Public Relations, and this is your "Marketing Moment." 

I have two questions for you. 

First, what would people say about you if I said your name? 

Second, what would your customers say about your products, services, and reputation if I mentioned your business? 

You must answer both questions to know your personal and professional business brand. 

Building the right brand is essential in our competitive business world. 

Let's explore this.  

A business brand is built around an identity you create for your business and is independent of your name. A personal brand is built around you; your name and business name will be the same.

 

Pros: Personal brands are easier to create given all the online tools, like social media, personal websites, and numerous video platforms. They also allow for more flexibility. For instance, if the focus...

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Are you ready for an Economic Downturn?

 

Hello, I am Kyle Ean Haggerty, Director of Business Development for INGAGE digital marketing and Public relations, and welcome to your Marketing Moment. 

I am here in Little Rock, Arkansas, having a few strategy meetings with clients. The one thing we discussed was a possible economic downturn in 2023, especially for the legal industry. Here at Ingage, our specialties are Legal, Finance, Government, and Non-Profits; as we have clients in dozens of industries, I would like to review why marketing is crucial during troubled financial times. 

  • First, It is your marketing strategy that brings clients through the door. Marketing is the engine that drives revenue. Would you take a road trip without putting gas in your car? Of course not; you won't go far riding on empty. 
  • Second, you sole practitioners and small business owners may feel compelled to slash your advertising and marketing budget to save money or make payroll; this is understandable. But what about...
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#1 Legal Marketing Tip for 2023

 

New year, new me, new business goals.

Am I right?

As we step into the new year, our legal marketing team is busy reviewing last year’s results and
setting new goals with clients. We’re also vetting inquiries from new law firms who are seeking
out ways to increase their leads in 2023.

Simultaneously, most of us are making personal goals and most often those include a health
component. Personally, I’m focusing on incorporating 20 minutes of yoga into my morning
routine and an hour workout in the evenings as well as continuing to cut out processed foods.

Over the eleven years of running this marketing firm, I’ve learned to potential red flags when
speaking to prospective clients and there are four words that will stop me dead on my track
every time – “I need results now.”

Here’s the problem, nothing great is built in a day. Working out once will not get you in shape.
Eating a salad for lunch will not help you lose weight. Investing in marketing...

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Attracting the Right Clients & SEO Optimization

 

I am Kyle Ean Haggerty, Director of Business Development with Ingage Digital Marketing and Public Relations, welcome to your MARKETING MOMENT. 

Recently, I was in Orlando, Florida, teaching a workshop on Marketing and Public Relations and one of the business owners asked me a question that inspired me to make this video. 

She stated and asked: "There are times when barely anyone visits my website, and then there are times when I have many visitors go to my website, but the potential clients are different from what I am looking for. Please tell me what to do. 

Many business owners can relate to this, so I am giving you a quick checklist to consider when trying to raise the number of views on your website and attract more customers and the right clientele. 


First:

If the number of visitors to your website is low, add keywords that describe the nature of your business, products, and services. If you have already done that, then add words that are similar in...

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New Year's Resolutions 2023

 

Welcome to 2023! I am Kyle Ean Haggerty, Director of Business Development with INGAGE Biz, Digital Marketing & Public Relations. As we are starting this new year, many of you may be considering your New Year's resolutions for your business. 

That is exciting!

Some people say that you should never look at the past and always look forward to the future. In some ways, this is true; however, you need to look at the success and failures of the past to determine what is best for your business in the future. 

When considering your resolutions and marketing plans for 2023, it is essential to take an overview of 2022. 

What was your return on investment? 

  • How much money did you send? 
  • And based on the amount, did you get the desired outcome?
  • Let me give you a simple formula to consider: How much did you spend overall, how many inquiries did it produce (inquiry calls), of those inquiries calls, how many presentations were given, and from all of that, how many...
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Can You Pay Someone to Recommend Your Law Firm?

Legal advertising in the state of California can be tricky. Attorneys must learn about the laws and follow them explicitly to remain compliant. The State Bar of California sets the regulations and enforces them. A legal professional may be subject to disciplinary action if they violate these rules.

 

When You Can Pay for Someone to Recommend Your Law Firm

According to the State Bar of California rule 7.2 on advertising, there are specific situations where you can pay for someone to recommend your law firm and others where it is prohibited. Some cases where it is okay for you to pay to have someone recommend your law services include:

Legal Referral - Attorneys can pay standard charges to hire a firm that offers legal recommendations as part of their regular services. The legal referral service must operate within the State Bar of California’s Minimum Standards for a Lawyer Referral Service in California.

Paid Advertising - A lawyer can pay for legitimate advertising or...

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