So you’ve done it, your PR team has secured a big win for your company. Now what? Media coverage is a huge step forward, but it can't be the final destination. Most companies stop after a story publishes, but a successful integrated marketing team knows how to prolong the momentum. With a strategic approach, one media mention can mean more visibility, deeper engagement, and lasting value. Here is what needs to happen once a story runs:

Share the Coverage Across Channels

When an article or interview runs, it must be shared across your existing communication channels. That includes your website, email newsletter, and social media. Don't stop there, though.

You can highlight significant quotes by using graphics, write a blog post recapping the story, or create short videos quoting the main points. This makes the message visible to more people in different ways.

Inform Your Team and Stakeholders

Media coverage needs to be shared with your staff to keep them informed and motivated. It ...

At INGAGE, we are committed to helping our clients navigate complex policy landscapes and communicate with purpose. With the rapid evolution of Florida’s political and business ecosystem, the need for an integrated public affairs consulting and government relations strategy has never been greater. That’s why we are excited to introduce Helen Roldan as our new Senior Director of Public Affairs, leading the launch of INGAGE’s formal Public Affairs Division.

Helen brings a rare blend of strategic communications, regulatory affairs consulting, and grassroots mobilization to the firm. From leading stakeholder engagement campaigns at Ballyhoo Media to directing communications for North Bay Village and contributing impactful policy development research at FIU’s Jorge M. Pérez Metropolitan Center, Helen has built a career at the intersection of media, advocacy, and civic impact. Most recently named one of the University of Florida’s "40 Gators Under 40,"  she is helping us scale our capabilit...

INGAGE Biz (INGAGE), a leading marketing and communications firm in the sectors of legal, real estate, government, and education, announced the official launch of its Public Affairs division within the firm with the addition of Helen Roldan as Senior Director, Public Affairs.  The expansion underscores INGAGE’s rapid growth in response to Florida’s public and private sector needs.  

In her role, Helen will help establish the strategic direction of the firm’s Public Affairs division, ensuring a continued track record of securing client wins and providing seamless integration between the firm’s Digital Marketing and Public Relations teams. Helen’s expertise will be critical in guiding client campaigns through complex policy environments and mobilizing public support on issues that matter across Florida.

“Helen’s experience at the intersection of local government, communications, and grassroots engagement makes her an ideal fit for INGAGE,” said Katherine Doble, Founder and President of...