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What’s Your 2021 Digital Strategy? 5 Online Tactics You Need to Employ

By Katherine Doble, President of Ingage Biz

As the world continues to deal with COVID-19, organizations have adapted. I often hear the line, “When the pandemic ends…” But, the reality is the pandemic has altered our behaviors forever. Organizations seeking to return to a pre-pandemic operation would not only be met with resistance, but it would also be detrimental to success in 2021 and beyond. 

Prior to this year, law, financial, and healthcare firms as well as government agencies and educational institutions were able to pick and choose which level they embraced technology. In fact, many would argue these five are ripe for disruption and the pandemic may have accelerated it. 

As the novel coronavirus infiltrates our economy, organizations have no choice but to re-evaluate and change the manner in which they practice, conduct business, and implement a digital strategy.

These are the five online strategies organizations must consider heading into...

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Standing Out in a Crowded Field, Why Law Firms Need to Embrace Online Campaigns

law firms marketing Aug 10, 2020

Competition is fierce among law firms, and you need to set yourself apart to be seen and heard. The best way to do that is online campaigns. Modern technology has drastically changed the way people access goods and services. It has also revolutionized how we market our wares. If you do not embrace this technology now, you will be left behind, and your bottom line will suffer. The answer is clear; your law firm needs to embrace online campaigns to succeed in this digital age. 

Why Online Campaigns?

If you haven’t yet decided to jump on board with online marketing, here are a few reasons you might want to consider it:

  1. Online campaigns drastically improve the quality of communication between you and your clients. You meet them where they live, on social media, and email.
  2. You can customize your message and target a specific audience or demographic to showcase your services for those who need what you offer.
  3. If you want to reach a wider audience, this is how to do it....
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Is Your Law Firm Ready for an Online Marketing Campaign?

law firms marketing Aug 10, 2020

Your law firm is a business, and like many firms, you may have relied on traditional forms of advertising and avoided the digital space. However, this modern age of technology has changed the landscape and demands a fertile online presence. To stay relevant and keep up with your competitors, you need an online marketing campaign. 

Brace yourself, though; an online marketing campaign will change things in a very positive way. Are you ready?

Why an Online Marketing Campaign?

The goal of any digital marketing plan is to reach an audience, inform them about your services, and invite them to join you in the conversation. You want to connect with them to cultivate a relationship before they ever call you for help. 

Most firms don’t have the time or resources to handle digital marketing in-house, so they outsource to a company like ours that knows the ropes and how to achieve your goals the fastest way possible. 

The Benefits of Online Marketing

The benefits of digital...

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Marketing Lessons: Be More Like Hamilton and Less Like Burr

Like most of you, Hamilton was on repeat in our house a few weeks ago. Every member of the household was humming some Hamilton tune at one point.  While the Disney Plus release ignited a new spark in old fans and created an army of new ones, this fan realized that there are a number of marketing lessons we can learn from Hamilton.  

Yes, social media, email marketing, and digital ads didn’t exist in the 1700s but the basics of communication and negotiation still ring true today. 

Here are the five lessons from Lin Manuel Miranda’s Hamilton you should apply to your businesses’ marketing campaign: 

 

Don’t wait for it. 

I meet a lot of business owners who tell me they aren’t ready for marketing yet or they still have to figure out a list of items before they can focus on marketing. Similar to so many things in life, chances are that if you wait, you’re going to get passed by.  Either the market or your...

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