In regulated industries such as law, finance, healthcare, and alcohol, precision matters. A single misstep in messaging or disclosure can trigger lasting reputational harm. Many organizations default to building in-house teams, assuming control and subject-matter familiarity outweigh risk.

What’s often underestimated is the agility gap, the ability to pivot quickly, scale precisely, and secure visibility where every word is scrutinized. In these environments, speed and adaptability are as critical as accuracy. That’s where agencies hold the edge.

Agencies operate across sectors that demand rigorous compliance with client-protection requirements in law and banking, to advertising restrictions in healthcare and alcohol. Having navigated these complexities repeatedly, agencies bring tested frameworks that prevent costly errors. Their fluency in multiple regulatory layers enables creativity within compliance rather than being slowed down by it.

Experienced agencies are built to move qui...

 What is there to gain from pressing pause? Turns out, a lot.

We held our inaugural INGAGE team retreat last week, where we had the chance to spend three days together in Miami. For many of us, it was the first time meeting in person. While some of us are based in the same cities, our work often has us in different places, supporting clients across the country. The retreat gave us the chance to pull away from our typical routines and focus on face-to-face collaboration and connection.

On a personal note, while it wasn’t the first retreat I’ve participated in, it was the most intentional. Instead of just a handful of staff, our entire team was present. And instead of only discussing work, we made space to connect on a human level. We took the Enneagram, mapped out our lifelines, and literally broke bread together. 

(I should note: we are still an agency that supports a myriad of clients. So, while we did take occasional breaks to keep up with our workloads, we stayed as organized a...