Public perception and trust in government reveals a paradox at the heart of society. While communities demand transparency and accountability, trust in public institutions continues to decline. This is where strategic public relations and public affairs become essential as drivers of civic engagement, legitimacy, and long-term impact. By turning complex policy and decision-making into inclusive, accessible, and community-centered dialogue, PR helps governments earn trust and build stronger connections with the people they serve. 

In cities like Miami, where diverse populations, rapid development, and widening economic gaps converge, this type of communication is mission-critical. The 2024 Edelman Trust Barometer underscores this urgency, showing that only 50% of people worldwide believe their government will do what is right.

When communication fails, skepticism rises. When communication is strategic, transparent and community-centered, governments can rebuild trust and influence in ...

What if someone told you the grass really is greener on the other side? On that other side is outsourced marketing. Sourcing external teams that fit a business’ needs with the experience to match has been a strategy that is being regarded as one of the most effective growth strategies. 

But, outsourcing isn’t just a penny-saver. It’s how modern businesses scale smarter, not harder. Whether a business is growing quickly or seeking new ideas, working with external marketing experts can bring fresh perspectives and add a level of performance that in-house teams may struggle to match, especially under budget and time constraints. 

In-House Marketing Limits Internal Bandwidth and Time Is a Costly Resource

When internal marketing teams are juggling the weight of campaign execution, stakeholder requests, and last-minute projects, it doesn’t take long for strategic priorities to become low priority. Instead of focusing on long-term growth, teams shift to short-term survival mode, leaving bi...

When a new development project is on the horizon, it's natural for developers to focus first on designs, permits, budgets, and timelines. But if you want the community to be on your side to make sure your project actually gets past the finish line, there’s another element that needs to be part of the conversation from the start, and that’s public affairs.

In a 2023 study by ​​coUrbanize, results indicate that residents under 50 tend to be more supportive of housing projects. The problem with that? This age group has historically been less likely to be at public meetings and show their support in front of elected officials who have the final say in whether a project gets approved or not. That doesn’t mean it’s impossible to get their voices heard, but it does mean more work is necessary to ensure constituent advocacy is achieved.

Don’t Wait Until the Finish Line to Think About the Community

Getting community support and stakeholder buy-in isn’t something that happens overnight, and i...

You know that one competitor, the firm, company, or brand you keep seeing everywhere? They pop up in your LinkedIn feed, show up in headlines, and seem to follow you with Google Ads. That’s not by accident. It’s the result of a well-executed integrated marketing strategy. 

In today’s crowded and competitive digital space, breaking through the noise and maintaining credibility is hard. The organizations that stand out are the ones engaging in integrated marketing communications, a unified approach that brings public relations (PR), digital marketing strategy, and search engine optimization (SEO) together to deliver messaging across all channels.

The traditional boundaries between PR and marketing have largely disappeared and it’s for the better. Organizations that succeed are the ones adopting a connected approach, where PR’s storytelling and media outreach work in tandem with digital marketing’s precise audience targeting and SEO’s online visibility.

When these departments collabora...

The role of public affairs professionals in influencing both perception and decision-making has become increasingly critical for organizations and policymakers looking to ensure progress. Particularly where the popularity of social media and increased connectivity through smartphones and communication apps are concerned, having rapidly evolved the landscape for government agencies, real estate developers and entities requiring public approvals. In a short amount of time, one disgruntled individual can quickly galvanize an opposition group and derail the best-laid plans. 

Public affairs is a broad discipline that encompasses government relations, media communications, digital marketing, corporate and social responsibility, and stakeholder engagement. Unlike traditional public relations, which focuses on shaping public opinion, public affairs is policy-driven, bridging the gap between businesses, advocacy groups, and governmental entities to foster dialogue and policy or land use alignm...

When it comes to public relations (PR), one of the first questions many businesses ask is: How much does it cost? It’s a fair question, especially when you’re considering investing in PR to elevate your profile. However, like most things in business, the answer isn’t as simple as a flat fee. The cost of PR varies depending on a number of factors, including your goals, the PR agency you choose, and the services you require. To truly understand the value of PR, it’s important to grasp the elements that go into a successful PR campaign and what makes a great PR agency stand out.

Public Relations is About Building Credibility, Not Replacing Sales Teams

At its core, PR isn’t about simply pushing a product or replacing your sales team. It’s about building credibility, shaping narratives, and increasing visibility in a meaningful way. A great PR strategy works by amplifying your brand’s message, making sure it resonates with the right audience, not necessarily the biggest one. Everyone want...

Tampa, Fla. (February 21, 2025) - Miami-based INGAGE Biz (INGAGE), a leading marketing firm in the sectors of legal, real estate, government and education, announced the opening of a Tampa office and the promotion of Tampa-based  Michelle Lenhart to Senior Vice President, Public Relations and New Business Development. The expansion underscores INGAGE’s rapid growth in response to Florida’s influx of businesses and residents driving Tampa Bay’s development.  

In her expanded role, Michelle will lead the strategic direction, performance and growth of the public relations and business development departments, ensuring continued excellence and innovation across the region. Michelle’s expertise will be critical in establishing and fostering relationships with new clients while driving the continued success of INGAGE’s strategic initiatives in this new market.

With more than 15 years of distinguished experience in public relations, integrated marketing and strategic business development, M...

In today’s competitive legal landscape, your law firm’s visibility and reputation are more important than ever. With countless firms vying for clients’ attention, standing out from the crowd isn’t just a luxury—it’s a necessity. That’s where a public relations (PR) firm, like INGAGE, can step in and transform your law firm into a well-known name in Florida.

As someone who has worked with law firms across various practice areas, I’ve seen firsthand how strategic PR efforts can enhance a law firm’s reputation, attract clients, and position attorneys as thought leaders in their field. Let’s explore the ways a PR firm can be a game-changer for your law firm.

1. Amplifying Your Story Through Media Relations

Your law firm has a story to tell—whether it’s about groundbreaking cases, a unique approach to client advocacy, or a deep commitment to your community. A PR firm helps craft and share that story through media outlets that your target audience trusts.

In Florida, local publication...

Every business has a story worth telling. It’s not just about what you do or the products you sell; it’s about the journey, the mission, and the purpose behind it all. Your brand story gives your business depth, making it real and relatable for your audience. When done right, a brand story builds trust, inspires loyalty, and helps people connect with your brand on a personal level. Here’s why your story matters and some practical ways to make it resonate.

What is a Brand Story?

A brand story is your business’s heartbeat. It’s the narrative that brings together the facts, emotions, and experiences that make up your brand. It’s why you exist, how you got here, and the values that guide you. But more than that, it’s the way you connect with your audience—showing them who you are beyond a logo or a tagline. Think of it like a book: your business is the main character, and each interaction with customers is part of an ongoing, unfolding story.

Why Telling Your Story Matters

A well-told ...

In today’s competitive landscape, storytelling has become one of the most powerful tools in a marketer’s arsenal. Whether you are a law firm, non-profit organization, or individual lawyer, the ability to tell compelling stories can transform the way you engage with clients and prospective clients. But why is storytelling so effective in marketing, and how can your organization use it to drive results?

In this blog, we’ll explore the key components of storytelling in marketing and how it can help you build stronger relationships with your audience.

What is Storytelling in Marketing?

Storytelling in marketing refers to the practice of using a narrative to communicate a message, brand value, or concept in a way that resonates emotionally with an audience. Rather than focusing on dry facts or technical information, storytelling brings your brand’s message to life.

It helps humanize businesses and services, making them relatable to the audience. Effective storytelling creates memorable ...