INGAGE CEO and Founder Katherine Doble was recently featured in Medium, where she discussed how public relations must evolve across global and highly regulated markets. Drawing on her experience working in sectors such as law, real estate, government, and nonprofit, Katherine highlights the importance of translating complex regulations into clear, compelling stories that resonate across diverse audiences. She also explores Miami’s growing role as a communications test market, where local narratives often shape national and international conversations.

In the interview, Katherine outlines the core principles that guide INGAGE’s approach: rapid learning, strong writing, authenticity, creativity, and consistency. These foundations allow our team to help mission-driven organizations navigate fast-moving media environments, adapt to shifting market conditions, and build trust across stakeholders. Her perspective underscores INGAGE’s belief that strategic, purpose-driven storytelling can cr...

INGAGE Senior Vice President of PR & Business Development, Michelle Lenhart, has built her career on two core strengths: navigating complex crisis communications situations and uniting cross-functional teams when the stakes are high. With 15+ years of experience guiding corporations through reputational challenges, regulatory scrutiny, and complex public issues, Michelle brings clarity and structure to moments when the margin of error is razor thin.

In a recent Forbes article, Michelle shares her insights on how legal and PR teams can collaborate effectively during a business crisis, especially when organizations are under intense public scrutiny and regulatory pressure. 

Michelle emphasizes that the strongest crisis response happens when both teams are operating in lockstep. Legal focuses on minimizing liability while PR ensures communication is accurate, empathetic, and aligned with stakeholder expectations. When these two groups work together from the start, companies are better p...

If there is one thing INGAGE’s PR Director, Maria Forero, understands deeply, it is how regulated industries can modernize without losing the legacy consumer trust that sustains them. In her latest PRWeek opinion piece, Maria examines how brands in alcohol, law, and finance can evolve for a Gen Z–driven media landscape while still resonating with the older decision-makers who hold most purchasing and policy authority.

Drawing from years of experience advising attorneys, financial institutions, and legacy beverage brands, Maria outlines how the widening cultural and technological gap between Gen Z audiences and established leadership pipelines shapes everything from channel strategy to message architecture. She explains why highly regulated sectors cannot simply “chase virality,” and how credibility, earned through thoughtful storytelling, compliance awareness, and community engagement, remains a core asset.

In the article, Maria shares case-based insights from supporting Premium Blen...

As we move into the Holiday season, our team at INGAGE is taking a moment to reflect on what has been an incredibly meaningful few weeks of recognition and momentum.

We are honored to share that INGAGE was named Daily Business Review Best of 2025 in three separate categories. The Best Of awards were developed to help law firms identify and recognize top legal and professional service providers across the region. This year, INGAGE was recognized with three awards, including full-service marketing agency, customer service from a law firm marketing agency, and web design company.

These honors are a true reflection of the partnerships we have built and the results our team delivers every day to help our clients stand out and scale with confidence. We are grateful for the trust our clients place in us and for the continued collaboration that makes our work so meaningful.

We are also proud to share another important milestone for our firm. As a fully female-owned and female-led company,...

If there are two things INGAGE’s Vice President of PR knows best, it’s emergency marketing and how to manage backchannel communications to de-escalate and resolve high-stakes crises. Combining her expertise in both while leveraging personal experiences and best practices gained from her 15+ years of partnering with corporations and navigating global events, Olya educates on the power of crisis communications and how industry leaders can navigate crises effectively and ethically in this Forbes article by Edward Segal.

Olya shares how behind-the-scenes conversations and coordination with stakeholders can create a path toward transparency and avert public outrage and market disruptions. In corporate crises, she emphasizes how internal communications and alignment are essential before going out into the media spotlight.

Read all of Olya’s expert insights here in Forbes.

As we begin to prepare for the holiday season, there is something else you should also prepare for: digital marketing campaigns and contracts. A common mistake businesses make is waiting until the start of a new calendar year to think about marketing. 

Your 2026 strategic plan and budgets are set, making now the perfect time to enlist the support of a digital marketing agency to start the new year strong with smart marketing tactics and execution. Act now - don’t wait until you’re back from the holidays in mid-January to put out an RFP, begin vetting, contracting, or onboarding. Realistically, that puts your campaigns initiating in March or April, and just like that, you’ve already lost a full quarter of tactics in place and results to show.

Let this last quarter of the year serve as the launch pad to revitalizing the foundation for your digital marketing efforts. Starting now gives you a head start in strategizing and sets you and your new agency up for marketing success, before you...

In regulated industries such as law, finance, healthcare, and alcohol, precision matters. A single misstep in messaging or disclosure can trigger lasting reputational harm. Many organizations default to building in-house teams, assuming control and subject-matter familiarity outweigh risk.

What’s often underestimated is the agility gap, the ability to pivot quickly, scale precisely, and secure visibility where every word is scrutinized. In these environments, speed and adaptability are as critical as accuracy. That’s where agencies hold the edge.

Agencies operate across sectors that demand rigorous compliance with client-protection requirements in law and banking, to advertising restrictions in healthcare and alcohol. Having navigated these complexities repeatedly, agencies bring tested frameworks that prevent costly errors. Their fluency in multiple regulatory layers enables creativity within compliance rather than being slowed down by it.

Experienced agencies are built to move qui...

When people think of marketing, they often picture ads, logos, and social media. But in reality, marketing has a lot to do with the people. Not just the ones you want to attract, but the ones that are already in your organization. 

At INGAGE, we’ve learned that our people are our brand. The way we show up for clients, the care we put into our work, and the relationships we build, those are the things that help us keep great talent and attract new people who want to be part of it.

Too often, hiring feels like a scramble. A job opens up, the post goes live, and then everyone crosses their fingers. And with AI tools pumping out more applications than ever, it can be hard to sort through who’s truly interested. The reality is that the strongest candidates usually aren’t refreshing job boards; they’re already working, and they’ll only make a move if the right opportunity speaks to them.

That’s why marketing matters. When you share your values, highlight your culture, and tell authentic s...

The Daily Business Review recently published an article by INGAGE’s President and Founder, Katherine Doble, exploring how artificial intelligence is transforming the way clients search for legal services.

In the piece, Katherine breaks down why law firms must rethink traditional search engine optimization (SEO) and begin preparing for generative engine optimization (GEO) - the process of structuring content so AI tools like ChatGPT, Gemini, and Google AI Overviews can easily find, interpret, and cite it.

The article highlights a few key takeaways for attorneys:

• AI Search is Growing Fast
• Visibility Requires New Tactics
• PR Plays a Bigger Role than Ever
• Balance is Key
• Human Connection Still Matters

For a deeper look at Katherine’s takeaways on the shift from SEO to GEO in the age of AI search, read the full article online at Daily Business Review.

We had the pleasure of joining more than 3,500 attendees at the 75th Annual Florida Bar Convention in Boca Ratón. From 6 a.m. wakeups to 11 p.m. networking, our team dove headfirst into this record-setting event. We prioritized attending informative meetings, supporting client presentations, producing impactful video content, and connecting with familiar faces and new peers alike. The key takeaway? The legal industry is evolving faster than ever, with marketing, communications, and digital strategy essential drivers in that transformation. Here are our top takeaways from the event:

Florida Bar Convention Highlights from Our Partner Sections

At this year’s Florida Bar Convention, we were proud to support and celebrate several of the Bar sections with which we collaborate year-round. From ushering in new leadership to promoting initiatives through strategic digital content, we witnessed firsthand how each section is evolving to better serve its members and the broader legal community.