We had the pleasure of joining more than 3,500 attendees at the 75th Annual Florida Bar Convention in Boca Ratón. From 6 a.m. wakeups to 11 p.m. networking, our team dove headfirst into this record-setting event. We prioritized attending informative meetings, supporting client presentations, producing impactful video content, and connecting with familiar faces and new peers alike. The key takeaway? The legal industry is evolving faster than ever, with marketing, communications, and digital strategy essential drivers in that transformation.

Here are our top takeaways from the event:

Florida Bar Convention Highlights from Our Partner Sections

At this year’s Florida Bar Convention, we were proud to support and celebrate several of the Bar sections we collaborate year-round. From ushering in new leadership to promoting initiatives through strategic digital content, we witnessed firsthand how each section is evolving to better serve its members and the broader legal community.

Internat...

Search Engine Optimization (SEO) is often viewed as a specialized task, something a single person or a small team handles with a mix of keywords, backlinks, and technical fixes. But in practice, effective SEO is never siloed. It’s a collective effort that draws strength from every corner of your marketing strategy.

From public relations and content creation to user experience (UX) design and development, every part of your marketing ecosystem plays a role in how your brand shows up in search.

A unified marketing strategy supports long-term SEO success. Here’s how different teams can align to make a measurable impact.

Content Strategy

Content is the foundation of any SEO plan. Whether it's blog posts, service pages, product descriptions, or guides, content is how people find your brand. Content must meet the needs and interests of your audience while following SEO rules.

To do this, your SEO and content teams need to work closely together. They should research keywords and topics, ...

A common misconception about public relations is that the goal is always to put your business front and center. While that kind of spotlight can be rewarding, the most sustainable and media-friendly way to show up in the news cycle is to contribute to it meaningfully. Reporters aren’t experts on every issue they cover. They rely on thoughtful, articulate professionals who can add value, explain nuance, and provide credibility to a story. That is why reporters are constantly on the hunt to build a go-to list of experts they know they can rely on. 

And that’s where you can come in. Whether you're a lawyer, doctor, professor, or entrepreneur, stepping into that space isn’t driven by self-promotion. Your goal is  to thoughtfully become a part of the public conversation. When your name appears in a trusted publication or newscast as a credible voice, it strengthens your reputation and reinforces your expertise in the eyes of your audience.

That’s where the strategy behind newsjacking i...

Social media often starts with a spark of creativity: an idea for a post, leveraging a trend, or utilizing storytelling. But once that content is live, the focus shifts from how it looks to how well it performs. Creativity is vital, but understanding whether your content is reaching and engaging your target audience (the consumers your company aims to reach), is paramount.

Ultimately, supporting your account growth is what truly counts.

This is where social media metrics come into play. They offer insight beyond aesthetics, revealing if your posts are driving meaningful results. Yet, there’s no single metric that tells the whole story. Instead, it’s essential to track a balanced mix of data that aligns with your individual brand voice, goals, and overall marketing strategy.

What Are Social Media Metrics?

Social media metrics are the measurable data that indicate how your content performs on various platforms. They help you understand audience behavior, gauge content effectiveness, an...

Your next post could train the algorithm. Or generate your next business lead. Or both.

Welcome to the new intersection of social media, AI, and search. 

As of July 2025, that’s exactly what’s possible. “Instagram now allows search engines like Google to display public posts on results pages,” notes Chelsea Tobin in Forbes, calling it “a powerful SEO tool for businesses.” It’s turning the tables on traditional SEO tactics and sparking what industry experts are calling a true ‘disruption in discovery.’ 

It used to be, social media was a nice-to-have. It was viewed as a side channel, separate from the “real” business functions of sales, product development, and customer experience. But today, social media is not only central to how consumers discover and interact with brands but also deeply intertwined with artificial intelligence at every level. What once felt like an informal space for community and culture has now become a high-stakes, algorithm-driven ecosystem where visibility, i...

So you’ve done it, your PR team has secured a big win for your company. Now what? Media coverage is a huge step forward, but it can't be the final destination. Most companies stop after a story publishes, but a successful integrated marketing team knows how to prolong the momentum. With a strategic approach, one media mention can mean more visibility, deeper engagement, and lasting value.

Here is what needs to happen once a story runs:

Share the Coverage Across Channels

When an article or interview runs, it must be shared across your existing communication channels. That includes your website, email newsletter, and social media. Don't stop there, though.

You can highlight significant quotes by using graphics, write a blog post recapping the story, or create short videos quoting the main points. This makes the message visible to more people in different ways.

Inform Your Team and Stakeholders

Media coverage needs to be shared with your staff to keep them informed and motivated. It...

By: Helen Roldan, Senior Director, Public Affairs

What is there to gain from pressing pause? Turns out, a lot.

We held our inaugural INGAGE team retreat last week, where we had the chance to spend three days together in Miami. For many of us, it was the first time meeting in person. While some of us are based in the same cities, our work often has us in different places, supporting clients across the country. The retreat gave us the chance to pull away from our typical routines and focus on face-to-face collaboration and connection.

On a personal note, while it wasn’t the first retreat I’ve participated in, it was the most intentional. Instead of just a handful of staff, our entire team was present. And instead of only discussing work, we made space to connect on a human level. We took the Enneagram, mapped out our lifelines, and literally broke bread together. 

(I should note: we are still an agency that supports a myriad of clients. So, while we did take occasional breaks to ke...

In the world of personal injury law, there's a long-standing stereotype: the billboard lawyer. Every time someone drives down the highway, they’re greeted by oversized ads and bus wraps featuring lawyers promoting car accident help, slip-and-fall claims, and everything in between. While this traditional marketing method offers visibility, it’s also impersonal and forgettable.

 In a crowded market, how do personal injury firms truly stand out and take their practice to the next level? It all lies in strategic public relations. Public relations is the strategic practice of managing how a firm is perceived by the public through earned media, brand storytelling, and relationship-building with the press and community.

The Limitations of Billboards and Paid Ads

Billboards and paid placements certainly have their place in a marketing mix, but they don’t build lasting credibility. Consumers often forget faces, phone numbers, and taglines as soon as they pass the next exit. Plus, these ads d...

At INGAGE, we are committed to helping our clients navigate complex policy landscapes and communicate with purpose. With the rapid evolution of Florida’s political and business ecosystem, the need for an integrated public affairs consulting and government relations strategy has never been greater. That’s why we are excited to introduce Helen Roldan as our new Senior Director of Public Affairs, leading the launch of INGAGE’s formal Public Affairs Division.

Helen brings a rare blend of strategic communications, regulatory affairs consulting, and grassroots mobilization to the firm. From leading stakeholder engagement campaigns at Ballyhoo Media to directing communications for North Bay Village and contributing impactful policy development research at FIU’s Jorge M. Pérez Metropolitan Center, Helen has built a career at the intersection of media, advocacy, and civic impact. Most recently named one of the University of Florida’s "40 Gators Under 40,"  she is helping us scale our capabilit...

For decades, word-of-mouth referrals have been the lifeblood of many Tampa law firms. A trusted client recommendation has long been a golden ticket for securing new business. But in 2025, relying solely on reputation whispers isn’t enough. In an age of Google searches, digital-first impressions, and media-driven trust, law firms must take a more proactive approach to public relations (PR) to remain relevant and competitive.

The Digital Shift in Legal Visibility

Think about how most people find a lawyer today. It starts with a problem - and a search engine. Prospective clients are no longer waiting for a cousin’s coworker’s recommendation. They’re typing "business attorney Tampa" into Google. They’re skimming reviews, checking social media, and evaluating credibility based on what appears in the first five seconds of online exposure.

This digital behavior means that if your law firm doesn’t have a clear, consistent, and compelling presence online, you risk being invisible. That’s whe...