Competition is fierce among law firms, and you need to set yourself apart to be seen and heard. The best way to do that is online campaigns. Modern technology has drastically changed the way people access goods and services. It has also revolutionized how we market our wares. If you do not embrace this technology now, you will be left behind, and your bottom line will suffer. The answer is clear; your law firm needs to embrace online campaigns to succeed in this digital age.
If you haven’t yet decided to jump on board with online marketing, here are a few reasons you might want to consider it:
Your law firm is a business, and like many firms, you may have relied on traditional forms of advertising and avoided the digital space. However, this modern age of technology has changed the landscape and demands a fertile online presence. To stay relevant and keep up with your competitors, you need an online marketing campaign.
Brace yourself, though; an online marketing campaign will change things in a very positive way. Are you ready?
The goal of any digital marketing plan is to reach an audience, inform them about your services, and invite them to join you in the conversation. You want to connect with them to cultivate a relationship before they ever call you for help.
Most firms don’t have the time or resources to handle digital marketing in-house, so they outsource to a company like ours that knows the ropes and how to achieve your goals the fastest way possible.
The benefits of digital...
Like most of you, Hamilton was on repeat in our house a few weeks ago. Every member of the household was humming some Hamilton tune at one point. While the Disney Plus release ignited a new spark in old fans and created an army of new ones, this fan realized that there are a number of marketing lessons we can learn from Hamilton.
Yes, social media, email marketing, and digital ads didn’t exist in the 1700s but the basics of communication and negotiation still ring true today.
Here are the five lessons from Lin Manuel Miranda’s Hamilton you should apply to your businesses’ marketing campaign:
Don’t wait for it.
I meet a lot of business owners who tell me they aren’t ready for marketing yet or they still have to figure out a list of items before they can focus on marketing. Similar to so many things in life, chances are that if you wait, you’re going to get passed by. Either the market or your...
I was working with the team on onboarding a new law firm and quickly realized that no matter how great a job we did, our campaign was going to fail.
Why? The law firm’s process of scheduling calls and vetting new clients was cumbersome, required physical paperwork, and was reliant on too many people.
In working with eCommerce clients, we know that the speed of purchase is key. We live in a culture of one-click buttons that do everything from making a purchase, scheduling appointments, and signing up for events. Amazon has set the pace.
No matter how much networking or many search ads, social media posts, email marketing pieces a law firm does, they’re going to miss out on business opportunities if they don’t automate the scheduling and vetting process.
After the initial call, I tasked our INGAGE team with developing a new process for vetting prospective clients for digital marketing services and onboarding them.
I worked in the financial industry for 15 years and saw the lack of diversity and inclusivity first hand. In my role as Business Development Manager at INGAGE Biz, I have a unique perspective on the leadership of many companies and how communication reflects the beliefs of those corporations.
On Friday, June 12th, I joined Goldman Sachs Personal Financial Management Consumer and Investment Management Division’s Vice President Trudy R. Turner, Presenceology’s brand and personal image strategist Mila Yoli da Cruz, and Modern Money Advisor’s President Angela Moore for a discussion on how to create spaces and manage conversations with colleagues and clients. The panel was hosted by the Financial Planners Association of Miami.
It was a difficult but important conversation. Only one-third of financial planners in the United States are women. And the numbers are even lower for minorities. A 2018 study by the CFP Board Center for Financial...
You may have wondered about this thing called TikTok that everyone is talking about. If you haven’t yet started using TikTok for your brand, you might want to reconsider. With more than 2 billion downloads, TikTok is quickly becoming a marketing tool with real teeth.
TikTok is a social media platform that allows users to create and share short videos. It was initially intended for the dance-loving GenZ teens audience but has quickly become widely popular among celebrities, influencers, and many essential brands. Users spend approximately 52 minutes per day on TikTok, that’s a lot of exposure for your brand!
The first thing that makes this social media platform different is that it is actually fun to use. The social media drenched masses are hungry for something new, and TikTok delivers.
The first successful users of TikTok focused on dance trends and lip-synced challenges. Although this type of content still...
Studies show that 90% of Instagram users follow at least one brand, and most Instagram followers use it to find brands and to shop for products. Since its inception, Instagram has grown into a marketing giant earning the highest engagement rate of all social media platforms.
Instagram offers companies Instagram Ads, Business Accounts, and even Instagram TV, along with dozens of other tools to increase your brand awareness and organically grow your followers. In just eight quick steps, you can begin using Instagram to expand your reach and stake your claim to some serious marketing influence on the platform.
1 - Research the Best Days/Times to Post
There are dozens of helpful charts online that show you the days and times when the peak number of users are online and engaging on Instagram. Always post each week consistently, so your followers begin to expect your great content.
2 - Create Great Content That is Interesting to Your Audience
Know your audience inside and out. What...
Instagram sprung onto the scene with a very simple concept of sharing photos and videos. Since its inception, Instagram has grown into one of the most popular social media platforms in the world, and it is a critical asset for any business’s marketing strategy.
Instagram’s features are continually changing and upgrading, so it can be confusing to stay on top of what’s new. To get the most out of Instagram, here are the most important features you need to know about.
One of the most useful features of Instagram is Instagram Live, where you can live stream video content to your audience. You can also turn on commenting or reactions to gain real-time feedback. Live video allows you to authentically connect with your followers and be real. Some good reasons to use Instagram Live are:
Since 2019, Instagram Checkout has been in beta testing. It will soon be released to the public and could become your new, best marketing tool, turning followers into instant customers!
Instagram Checkout is an add-on feature allowing users to purchase products without ever leaving the app. Customers can click on a product to see details; then, with one additional tap, they can enter their personal information, pay, and purchase. Instagram Checkout was initially tested using 26 brands, including (Zara, Revolve, Warby Parker, and Nike). Brands who are currently using Checkout love the potential of it.
Instagram Checkout is not currently open to all brands yet, and it is only available in the U.S. Most likely, once it is released to the public, it will also be expanded to other countries.
Once it is rolled out, Instagram Checkout will have tons of features for small, medium, and large businesses. The...
Social media is a giant that you cannot ignore. More than 3.5 billion people use social platforms every day. That equates to almost half the world’s population, and Facebook is the market leader with 68% of that pie. Facebook averages 2.32 billion active monthly users. If you don’t have a Facebook page for your business yet, you should.
Below are the quick steps to create your Facebook business page in minutes.
If the idea of setting up a Facebook business page seems daunting, don’t worry. You can set up one within minutes easily.
Your profile image is an essential element of your Facebook business page,...