The Daily Business Review recently published an article by INGAGE’s President and Founder, Katherine Doble, exploring how artificial intelligence is transforming the way clients search for legal services.

In the piece, Katherine breaks down why law firms must rethink traditional search engine optimization (SEO) and begin preparing for generative engine optimization (GEO) - the process of structuring content so AI tools like ChatGPT, Gemini, and Google AI Overviews can easily find, interpret, and cite it.

The article highlights a few key takeaways for attorneys:

• AI Search is Growing Fast
• Visibility Requires New Tactics
• PR Plays a Bigger Role than Ever
• Balance is Key
• Human Connection Still Matters

For a deeper look at Katherine’s takeaways on the shift from SEO to GEO in the age of AI search, read the full article online at Daily Business Review.

We had the pleasure of joining more than 3,500 attendees at the 75th Annual Florida Bar Convention in Boca Ratón. From 6 a.m. wakeups to 11 p.m. networking, our team dove headfirst into this record-setting event. We prioritized attending informative meetings, supporting client presentations, producing impactful video content, and connecting with familiar faces and new peers alike. The key takeaway? The legal industry is evolving faster than ever, with marketing, communications, and digital strategy essential drivers in that transformation. Here are our top takeaways from the event:

Florida Bar Convention Highlights from Our Partner Sections

At this year’s Florida Bar Convention, we were proud to support and celebrate several of the Bar sections with which we collaborate year-round. From ushering in new leadership to promoting initiatives through strategic digital content, we witnessed firsthand how each section is evolving to better serve its members and the broader legal community.

A common misconception about public relations is that the goal is always to put your business front and center. While that kind of spotlight can be rewarding, the most sustainable and media-friendly way to show up in the news cycle is to contribute to it meaningfully. Reporters aren’t experts on every issue they cover. They rely on thoughtful, articulate professionals who can add value, explain nuance, and provide credibility to a story. That is why reporters are constantly on the hunt to build a go-to list of experts they know they can rely on. 

And that’s where you can come in. Whether you're a lawyer, doctor, professor, or entrepreneur, stepping into that space isn’t driven by self-promotion. Your goal is to thoughtfully become a part of the public conversation. When your name appears in a trusted publication or newscast as a credible voice, it strengthens your reputation and reinforces your expertise in the eyes of your audience.

That’s where the strategy behind newsjacking is ad...

So you’ve done it, your PR team has secured a big win for your company. Now what? Media coverage is a huge step forward, but it can't be the final destination. Most companies stop after a story publishes, but a successful integrated marketing team knows how to prolong the momentum. With a strategic approach, one media mention can mean more visibility, deeper engagement, and lasting value. Here is what needs to happen once a story runs:

Share the Coverage Across Channels

When an article or interview runs, it must be shared across your existing communication channels. That includes your website, email newsletter, and social media. Don't stop there, though.

You can highlight significant quotes by using graphics, write a blog post recapping the story, or create short videos quoting the main points. This makes the message visible to more people in different ways.

Inform Your Team and Stakeholders

Media coverage needs to be shared with your staff to keep them informed and motivated. It ...

In the world of personal injury law, there's a long-standing stereotype: the billboard lawyer. Every time someone drives down the highway, they’re greeted by oversized ads and bus wraps featuring lawyers promoting car accident help, slip-and-fall claims, and everything in between. While this traditional marketing method offers visibility, it’s also impersonal and forgettable.

 In a crowded market, how do personal injury firms truly stand out and take their practice to the next level? It all lies in strategic public relations. Public relations is the strategic practice of managing how a firm is perceived by the public through earned media, brand storytelling, and relationship-building with the press and community.

The Limitations of Billboards and Paid Ads

Billboards and paid placements certainly have their place in a marketing mix, but they don’t build lasting credibility. Consumers often forget faces, phone numbers, and taglines as soon as they pass the next exit. Plus, these ads d...

For decades, word-of-mouth referrals have been the lifeblood of many Tampa law firms. A trusted client recommendation has long been a golden ticket for securing new business. But in 2025, relying solely on reputation whispers isn’t enough. In an age of Google searches, digital-first impressions, and media-driven trust, law firms must take a more proactive approach to public relations (PR) to remain relevant and competitive.

The Digital Shift in Legal Visibility

Think about how most people find a lawyer today. It starts with a problem - and a search engine. Prospective clients are no longer waiting for a cousin’s coworker’s recommendation. They’re typing "business attorney Tampa" into Google. They’re skimming reviews, checking social media, and evaluating credibility based on what appears in the first five seconds of online exposure.

This digital behavior means that if your law firm doesn’t have a clear, consistent, and compelling presence online, you risk being invisible. That’s whe...

When it comes to the international disputes arena, the legal landscape is undergoing rapid and consequential change. Treaties are unraveling overnight, new tariffs are emerging almost overnight, and sanctions are expanding in response to rising geopolitical tensions. Just as swiftly as the global order shifts, attorneys in the field should be just as strategic in how they cultivate visibility and public authority. Journalists turn to sources they trust, trust that was built through timely engagement and strong relationships, both with the media and the public. That’s where media relations comes in.

A smart public relations strategy combines earned media with organic reach across platforms like LinkedIn, where attorneys can amplify their insights and stay visible between news cycles. A strong integrated marketing partner helps make that happen, turning legal expertise into sustained influence.

When the World Moves Fast, Your Voice Should Move Faster

At INGAGE, we engage in media moni...

INGAGE Biz (INGAGE), a leading marketing and communications firm in the sectors of legal, real estate, government, and education, announced the official launch of its Public Affairs division within the firm with the addition of Helen Roldan as Senior Director, Public Affairs.  The expansion underscores INGAGE’s rapid growth in response to Florida’s public and private sector needs.  

In her role, Helen will help establish the strategic direction of the firm’s Public Affairs division, ensuring a continued track record of securing client wins and providing seamless integration between the firm’s Digital Marketing and Public Relations teams. Helen’s expertise will be critical in guiding client campaigns through complex policy environments and mobilizing public support on issues that matter across Florida.

“Helen’s experience at the intersection of local government, communications, and grassroots engagement makes her an ideal fit for INGAGE,” said Katherine Doble, Founder and President of...

In today’s competitive landscape, storytelling has become one of the most powerful tools in a marketer’s arsenal. Whether you are a law firm, non-profit organization, or individual lawyer, the ability to tell compelling stories can transform the way you engage with clients and prospective clients. But why is storytelling so effective in marketing, and how can your organization use it to drive results?

In this blog, we’ll explore the key components of storytelling in marketing and how it can help you build stronger relationships with your audience.

What is Storytelling in Marketing?

Storytelling in marketing refers to the practice of using a narrative to communicate a message, brand value, or concept in a way that resonates emotionally with an audience. Rather than focusing on dry facts or technical information, storytelling brings your brand’s message to life.

It helps humanize businesses and services, making them relatable to the audience. Effective storytelling creates memorable ...

In today’s digital age, search engine optimization (SEO) is crucial for improving the visibility of your website and ensuring it reaches the right audience. If you want potential clients or users to find you quickly, understanding and applying SEO basics is essential. Let’s walk through some key SEO concepts and how they can help boost your website’s visibility.

What is SEO?

Search Engine Optimization (SEO) refers to the process of optimizing your website’s content, structure, and performance to rank higher on search engines like Google. When done effectively, SEO can help your website appear on the first page of search engine results, making it more likely that users will find and visit your site.

Why is SEO Important for Your Website?

Search engines are the gateway to most internet traffic. According to research, over 90% of online experiences begin with a search engine and the first five organic results on Google account for nearly 70% of all clicks. This means if your website d...