Search Engine Optimization (SEO) is often viewed as a specialized task, something a single person or a small team handles with a mix of keywords, backlinks, and technical fixes. But in practice, effective SEO is never siloed. It’s a collective effort that draws strength from every corner of your marketing strategy.

From public relations and content creation to user experience (UX) design and development, every part of your marketing ecosystem plays a role in how your brand shows up in search.

A unified marketing strategy supports long-term SEO success. Here’s how different teams can align to make a measurable impact.

Content Strategy

Content is the foundation of any SEO plan. Whether it's blog posts, service pages, product descriptions, or guides, content is how people find your brand. Content must meet the needs and interests of your audience while following SEO rules.

To do this, your SEO and content teams need to work closely together. They should research keywords and topics, ...

Your next post could train the algorithm. Or generate your next business lead. Or both. Welcome to the new intersection of social media, AI, and search. 

As of July 2025, that’s exactly what’s possible. “Instagram now allows search engines like Google to display public posts on results pages,” notes Chelsea Tobin in Forbes, calling it “a powerful SEO tool for businesses.” It’s turning the tables on traditional SEO tactics and sparking what industry experts are calling a true ‘disruption in discovery.’ 

It used to be, social media was a nice-to-have. It was viewed as a side channel, separate from the “real” business functions of sales, product development, and customer experience. But today, social media is not only central to how consumers discover and interact with brands but also deeply intertwined with artificial intelligence at every level. What once felt like an informal space for community and culture has now become a high-stakes, algorithm-driven ecosystem where visibility, in...

So you’ve done it, your PR team has secured a big win for your company. Now what? Media coverage is a huge step forward, but it can't be the final destination. Most companies stop after a story publishes, but a successful integrated marketing team knows how to prolong the momentum. With a strategic approach, one media mention can mean more visibility, deeper engagement, and lasting value. Here is what needs to happen once a story runs:

Share the Coverage Across Channels

When an article or interview runs, it must be shared across your existing communication channels. That includes your website, email newsletter, and social media. Don't stop there, though.

You can highlight significant quotes by using graphics, write a blog post recapping the story, or create short videos quoting the main points. This makes the message visible to more people in different ways.

Inform Your Team and Stakeholders

Media coverage needs to be shared with your staff to keep them informed and motivated. It ...

 What is there to gain from pressing pause? Turns out, a lot.

We held our inaugural INGAGE team retreat last week, where we had the chance to spend three days together in Miami. For many of us, it was the first time meeting in person. While some of us are based in the same cities, our work often has us in different places, supporting clients across the country. The retreat gave us the chance to pull away from our typical routines and focus on face-to-face collaboration and connection.

On a personal note, while it wasn’t the first retreat I’ve participated in, it was the most intentional. Instead of just a handful of staff, our entire team was present. And instead of only discussing work, we made space to connect on a human level. We took the Enneagram, mapped out our lifelines, and literally broke bread together. 

(I should note: we are still an agency that supports a myriad of clients. So, while we did take occasional breaks to keep up with our workloads, we stayed as organized a...

When it comes to the international disputes arena, the legal landscape is undergoing rapid and consequential change. Treaties are unraveling overnight, new tariffs are emerging almost overnight, and sanctions are expanding in response to rising geopolitical tensions. Just as swiftly as the global order shifts, attorneys in the field should be just as strategic in how they cultivate visibility and public authority. Journalists turn to sources they trust, trust that was built through timely engagement and strong relationships, both with the media and the public. That’s where media relations comes in.

A smart public relations strategy combines earned media with organic reach across platforms like LinkedIn, where attorneys can amplify their insights and stay visible between news cycles. A strong integrated marketing partner helps make that happen, turning legal expertise into sustained influence.

When the World Moves Fast, Your Voice Should Move Faster

At INGAGE, we engage in media moni...

In today’s competitive landscape, storytelling has become one of the most powerful tools in a marketer’s arsenal. Whether you are a law firm, non-profit organization, or individual lawyer, the ability to tell compelling stories can transform the way you engage with clients and prospective clients. But why is storytelling so effective in marketing, and how can your organization use it to drive results?

In this blog, we’ll explore the key components of storytelling in marketing and how it can help you build stronger relationships with your audience.

What is Storytelling in Marketing?

Storytelling in marketing refers to the practice of using a narrative to communicate a message, brand value, or concept in a way that resonates emotionally with an audience. Rather than focusing on dry facts or technical information, storytelling brings your brand’s message to life.

It helps humanize businesses and services, making them relatable to the audience. Effective storytelling creates memorable ...

Let’s face it: a lot of assumptions about agencies are outdated, and some are just plain wrong. From the notion that only huge brands need them to the idea that all they do is make social media pretty, these myths can make it hard to see the real value agencies bring to the table. So, let’s cut through the noise and tackle these common misconceptions. Who knows, by the end, you might just see marketing agencies in a whole new light!

Myth 1: "Marketing Agencies Are Too Expensive"

Let’s start with the money myth. Yes, agencies come with a price tag but consider it an investment. Good agencies are like architects for your brand: they design and build strategies that can last for years, helping you reach customers you’d never find alone. A quality agency should be clear about where every dollar goes and why. And here’s a bonus, having a dedicated team often costs less than hiring full-time employees in each area of expertise. Plus, a great agency should know how to make each dollar count...

Social media content: A silly gimmick or a useful tool to market your law firm?

If you answered a useful tool, you would be correct. However, deciding what to share in the digital marketing sphere can be overwhelming, especially when it comes to keeping up with the trends. So, what type of content do you need to post?

In reality, there is no definitive answer that will work for every law firm or business (which is where digital marketing professionals come in), but there are general content buckets that make starting the process easier. For businesses just beginning their digital marketing journey, it is important to look to similar firms to discover what you like. For firms that are already implementing digital marketing strategies, an analysis of the types of content being shared is a great way to evaluate and analyze what content may be missing.

Types of Content

When it comes to types of content, we can look at general topics in four content buckets:

1. Informative and Education...

Mastering the dynamic world of social media demands a blend of creativity, strategic planning, and the right set of tools. Having the right resources at hand is crucial to make your content shine, streamline your strategy, and effectively manage your campaigns. Explore these six indispensable social media tools that every marketing agency should consider:

1. Canva: Design with Ease

Compelling visuals are key in social media. Canva is an essential tool for crafting eye-catching graphics that boost your brand’s visibility. Its intuitive design features allow you to create high-quality images, videos, and presentations effortlessly, regardless of your design background.

Why You Need It:

• User-Friendly: Simple drag-and-drop interface.
• Templates & Elements: Access a wide selection of customizable templates, fonts, and images.
• Brand Consistency: Use the Brand Kit to ensure uniform branding across all your materials.
• Pro Tip: Keep your Canva templates updated to align with cur...

In today’s digital age, effective marketing is crucial for lawyers seeking to expand their client base, build their reputation, and stay ahead of the competition. With the rise of social media platforms like LinkedIn and the complexity of digital marketing strategies, hiring a digital marketing firm and leveraging public relations can significantly enhance your outreach. Below are some highly effective marketing habits that every lawyer should adopt, whether handling marketing in-house or working with professionals.

1. Leverage the Power of LinkedIn

LinkedIn is the premier social network for professionals, making it an invaluable tool for lawyers. A digital marketing firm can help you optimize your LinkedIn profile, ensuring it reflects your expertise with a professional headshot, compelling headline, and a summary that highlights your unique qualifications. Regularly sharing relevant content, such as articles, case studies, or legal updates, is crucial for demonstrating your knowled...